The Pavilion Podcast
The Pavilion Podcast

Episode · 3 months ago

Ep 125: Throwback Episode Gong CMO with Udi Ledergor

ABOUT THIS EPISODE

Ep 125: Throwback Episode Gong CMO with Udi Ledergor

Part of the TGIM (Thank God It's Monday) series hosted by Tom Alaimo.  

Hello everyone and welcome back to thePavilion podcast. I am your host, Brandon martin you're listening to Isthis a good time the show where I ask amazing Pavilion members some coolquestions, they have some great answers. We're doing something a littledifferent today and for the next two weeks, just like everyone, you knowyour favorite podcast takes a little holiday at the end of august we'rerunning some of our most popular episodes of 2021 so I hope you enjoythis episode was brought to you by drift more than 20 50,000. Excuse me,businesses use drift to grow revenue and increase customer lifetime valuefaster drift, helps their customers aligned sales and marketing on a singleplatform to deliver unified customer experience where people are free tohave a conversation with businesses at any time on their time, learn more atdrift dot com. Alright, here we are with Karen Patani Hasten, she is partof the G. S. I partnerships team at google cloud. Thank you so much forbeing here. Was so excited to have you...

...and I want to jump right in as weusually do with the questions So tell us about your role currently and howyou got here. Okay, so I am a Gs I partnerships development lead at googlecloud and so what that means is I work with global systems integrators toensure they are fully enabled and empowered to execute and implementtransformational work with clients that we share. I have been doing this forabout six months prior to getting to google, I had been working inpartnerships pretty extensively in sas in marketing technology and even priorto working in technology, I was doing partnerships and corporate marketing inthe music business and entertainment. I want to know about this music businesspart, it seems like when you started your career and I mean how much of thiswas like dealing with the recording artists and how much of it was dealingwith the sponsorships, you probably saw a lot of great shows, I saw a lot ofgreat shows, I had a great time working...

...in the music business, it really camedown to wanting to grow and learn something new and really challengemyself to become part of something a lot bigger, so I'm still a huge musicfan but I think it was the disruption in the music industry that washappening some time ago that really got me thinking about other potentialcareer paths for me and where I thought my talents would be best served and soI went into mobile and was doing business development and mobile andthat led to working in other related technology fields and marketingtechnology and here I am at google, that's very cool, so we share somethingsimilar. I had worked in like actual restaurants prior to finding restauranttech and it seems like you you know, working in the music industry then sawthings and said maybe I should go this tech angle and uh made sense, I lovethat path and so I always think that success is made up of both hard workand lock it. Would love to hear an example of each of those things fromyour career that got you to the...

...position you're in. I mean hard work isa given, right? I mean we're all working hard and to be successful, youhave to work very hard, I feel like I've been working hard my whole life.Um an economics major undergraduate at Tufts, it really challenged me and so Ireally worked hard to complete that and you know, and then at my first job outof college, I actually went to work on Wall Street and was working incommercial banking and that was a challenge, went through a trainingprogram, it was a lot of hard work, but it was a really great gig, just notnecessarily a fit for my personality after that, you know, I went tobusiness school to try to step back from finance and and and be seen asmore than just a financial person and I was very fortunate to get an internshipat MTV while I was in business school that two more work out in productionand then I was very fortunate to get paid for that internship, which neverhappens, I was able to impress my boss...

...to the point where she said, I need tokeep you, so I'm going to pay you, so that's great and then, you know,working in the music industry, there's just lots and lots of people that aretrying to get in so you really have to figure out how to differentiateyourself and and that takes hard work. So I think hard work really, that's thegiven, it's that it's that intersection of hard work and luck that really ithappens. So you know, who was, you know, Seneca said that luck is what happenswhen preparation meets opportunity. So I've been preparing all my life forlucky breaks, I guess you could say, well just trying to get the skills Ineeded to be ready for those wonderful opportunities as they came along. Ilove that. And let me tell you, let's just let me state this at least where Istand on it. Let's get rid of free internships. Like every internshipshould be paid, let's give everybody opportunities to do that. I was the kidwho needed to only evaluate paid internships as well, Get rid of thatstuff and I agree, I agree turns worked...

...their butts off. So I mean, yes, myagreements. Exactly, Exactly. And it's not like you're paying a lot of moneyin any case. So give us give me a marketing or sales tactic that you feellike is incredibly valuable to what you do that people can kind of emphasis intheir day to day, my marketing and or sales tactic is empathy. I mean I knowit's not original, I know that people say that, but for me it's been the wayI've operated for the bulk of my career and I really think it's effective froma marketing and from a sales standpoint if you can put yourself into yourcustomer's shoes or for me working with partners, if you can put yourself intoyour partner's shoes and understand what motivates them, what are thetriggers for their success? How can you make them successful? How can you solveproblems for them? If you can put on that mindset, I think you're much moreeffective in developing solutions that are very compelling and that willactually solve problems for your customers. You know, I think that thatthat you can't underestimate the impact...

...of that and now we talk about solutionsselling and that sort of thing and I think that that is an offshoot of thatempathy. Exactly. You're trying to solve problems for other people so youhave to understand their problem, you have to empathize to really be able todo that well. So that's that. Do you ever, I mean, you know you'reapproaching let's say a bigger meeting or something like that. Do you evertake a step back and like say okay, let me just let me take a moment and thinkabout what they're thinking about. I mean is it actually to that point likewe all say we should disconnect but then there are people who are like Idon't pick up my phone until after breakfast and like I know those peopleare disconnected. It feels like empathy is this thing we all say you shouldhave but are you in practice taking 45 minutes before your meeting and saying,what does this person want? Let me actually sketch it out. You know, Iwouldn't say I take 45 minutes before...

...thing. I wish I had that kind of time.Sure, sure. I think we're all just really jammed up now. We've just gotback to back meetings, especially during Covid. It's just there's just alot going on. But certainly before the meetings, I try to sit down and takesome time to refresh what the problem is that we're trying to solve andreally try to understand what each of the stakeholders needs to get out ofthat meeting and make sure that I'm able to deliver that or at least havesome discussion around what is going to make that person successful, what'sgoing to make that meeting successful for the various stakeholders? I thinkthat's important. Okay, love that. Love that. Yeah, maybe even like sketchingout, there's five people in this meeting, what would they walk awaysaying this was a good meeting. That's a great one to so we have like thequick fire section here, give us a position you're hiring for you, youneed you need anybody in our community here to join in uh in work with youactually, we are hiring, you know, and...

I can share my email with you afterthis. Um, we are hiring on the google cloud team and a few differentcapacities so in the partnership world we are hiring, I won't get intospecific details because everything is sort of fluid right now but that is anarea that we're hiring and, and also um, I mean me personally, I would love tohire an assistant, we have budget or it won't have budget for it, but you know,I think that we're all feeling pretty overwhelmed and unable to balancepersonal and work responsibility. So personally I would love to have like avirtual assistant or someone to take care of all of the things that ourparents and personal related that I have not been able to get to during the,during business hours. Yeah, I mean we didn't exactly say this during thecareer part of the session here, but I have a wonderful family. My wife is aworking mom with two kids and shout out to you for all the success that you'vehad while raising I think to you said...

...two kids. Yeah. And who you saidrecently became an empty nester. Amazing. You got through at least thefirst part of the journey. I don't know about the rest of them, but that'sthat's incredible. I think that is just, it's noteworthy every single time thatI meet such successful mothers. So in any case. Yeah, absolutely, I mean thatgenuinely so we will not be able to find you a free personal assistant butmaybe, but maybe we'll look towards getting you somebody you know in thepartnerships world. What just just curiosity what type of experience musthave partnerships person at google kind of come with just B. D. Kind of openmind, you know, is that what you're looking for you want somebody with? Imean, yeah, I think I think you know knowledge of our platform andfamiliarity with the partner ecosystem is very very helpful. You knowbasically our role is to enable our partners to do really great work withour customers. So if someone has...

...experience with any of our major globalsystems integrators, if you've been working for a company that is a partnerof google cloud or if you are familiar with the partnerships in B. D. Space,those are all qualifications that will get some traction. Incredible, awesome.All right. So you know, we always ask our guests who are you following thatyou are inspired by like who do you wanna give a shout out to that thatother people can also kind of learn from. So there's been a lot ofinspirational people out there. I've been most inspired by Kamala Harrisrecently and frankly any other Howard University alums um you know I'm not aHoward University alum have a lot of friends that are and I think that Ijust want to give a shout out to the historically black colleges anduniversities because they are turning out incredible people every day andthey really create a space for african american students and other students ofcolor to, to really be excellent. And...

...we're seeing that unfold in real time.So that's who I'm following. And also I love bosom, a saint john, I don't knowif you're familiar with her, she's the global CMO of netflix. Yeah, yeah,that's only her most recent gig. She's got a very impressive resume. And andthe thing that I love about her is that she is literally a badass. She is, youknow, she just puts herself out there into situations and and really learnsand teaches at the same time. So I've just been getting a kick out ofwatching her career trajectory and I encourage anyone who is looking forcareer advice to follow her because she's definitely an inspiration. That'san awesome follow. I love that one. That's great. And look, you know, lastone is an easy one, softball. Um, I am a restaurant fanatic, uh, have spent myentire career in the world of restaurants and restaurant tech. Giveus some places that you love that we should go to, uh, could be new york,could be Connecticut could be anywhere.

So I think that what I really want toshout out the new york city restaurants. I mean there are great restaurants inConnecticut to, but new york city right now with the shutdown and having tohave outdoor seating, it's really, really very difficult for them. A lotof them have rallied and built these outdoor structures. Not all of them areable to do that. So I really think that we should be supporting as many ofthose businesses as we can because it is super difficult to have a restaurantin new york city and so you know, close to these folks who have been able tosurvive this long and so I'm biased towards my neighborhood in the city inManhattan in Soho. So my favorite places are raoul's little Prince Dutch,Bokeria, cocoa paso uh oh nelly's cafe, I mean these places are holding on andI think everyone should go out and get a meal at these places because the citywould be really in a terrible place if a lot of these iconic places had toclose. I could not agree more. I think...

...this will air certainly later than when,when we're talking today, but I know that new york reopened indoor diningtoday at some capacity, so get out and spend some dollars in your favoriterestaurants, they need it, they need to survive. These are culturalinstitutions, It is an institution that if it went to new york would lose someof its coolness, that is for sure. 100% Well, that's awesome, Karen, thank youso much for joining me. I hope the world, you know of the revenuecollective knows a little bit more about you. I certainly do. And justhave an incredible background and, and certainly career and I'm sure futureahead and I can't wait to watch it unfold. So, thank you so much. Thankyou so much for the opportunity. I'm a huge fan of the Revenue Collective havedone so much for me and my career over the years. So kudos to all that. You'redoing their awesome. Probably part of it. That is our show. Thank you so muchfor listening. If you love the show,...

...please write a review in the Applepodcast or Spotify, send it to some friends and make sure you smash thatsubscribe button. A reminder. This episode is brought to you by drift. Thenew way businesses by from businesses. You can learn more and get theconversation started at drift dot com. I had so much fun today. Hope you didtoo. That could crush your numbers. Say something. Mhm.

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