The Pavilion Podcast
The Pavilion Podcast

Episode · 1 year ago

Ep 125: Throwback Episode Gong CMO with Udi Ledergor

ABOUT THIS EPISODE

Ep 125: Throwback Episode Gong CMO with Udi Ledergor

Part of the TGIM (Thank God It's Monday) series hosted by Tom Alaimo.  

Hello everyone and welcome back to the Pavilion podcast. I am your host, Brandon martin you're listening to Is this a good time the show where I ask amazing Pavilion members some cool questions, they have some great answers. We're doing something a little different today and for the next two weeks, just like everyone, you know your favorite podcast takes a little holiday at the end of august we're running some of our most popular episodes of 2021 so I hope you enjoy this episode was brought to you by drift more than 20 50,000. Excuse me, businesses use drift to grow revenue and increase customer lifetime value faster drift, helps their customers aligned sales and marketing on a single platform to deliver unified customer experience where people are free to have a conversation with businesses at any time on their time, learn more at drift dot com. Alright, here we are with Karen Patani Hasten, she is part of the G. S. I partnerships team at google cloud. Thank you so much for being here. Was so excited to have you...

...and I want to jump right in as we usually do with the questions So tell us about your role currently and how you got here. Okay, so I am a Gs I partnerships development lead at google cloud and so what that means is I work with global systems integrators to ensure they are fully enabled and empowered to execute and implement transformational work with clients that we share. I have been doing this for about six months prior to getting to google, I had been working in partnerships pretty extensively in sas in marketing technology and even prior to working in technology, I was doing partnerships and corporate marketing in the music business and entertainment. I want to know about this music business part, it seems like when you started your career and I mean how much of this was like dealing with the recording artists and how much of it was dealing with the sponsorships, you probably saw a lot of great shows, I saw a lot of great shows, I had a great time working...

...in the music business, it really came down to wanting to grow and learn something new and really challenge myself to become part of something a lot bigger, so I'm still a huge music fan but I think it was the disruption in the music industry that was happening some time ago that really got me thinking about other potential career paths for me and where I thought my talents would be best served and so I went into mobile and was doing business development and mobile and that led to working in other related technology fields and marketing technology and here I am at google, that's very cool, so we share something similar. I had worked in like actual restaurants prior to finding restaurant tech and it seems like you you know, working in the music industry then saw things and said maybe I should go this tech angle and uh made sense, I love that path and so I always think that success is made up of both hard work and lock it. Would love to hear an example of each of those things from your career that got you to the...

...position you're in. I mean hard work is a given, right? I mean we're all working hard and to be successful, you have to work very hard, I feel like I've been working hard my whole life. Um an economics major undergraduate at Tufts, it really challenged me and so I really worked hard to complete that and you know, and then at my first job out of college, I actually went to work on Wall Street and was working in commercial banking and that was a challenge, went through a training program, it was a lot of hard work, but it was a really great gig, just not necessarily a fit for my personality after that, you know, I went to business school to try to step back from finance and and and be seen as more than just a financial person and I was very fortunate to get an internship at MTV while I was in business school that two more work out in production and then I was very fortunate to get paid for that internship, which never happens, I was able to impress my boss...

...to the point where she said, I need to keep you, so I'm going to pay you, so that's great and then, you know, working in the music industry, there's just lots and lots of people that are trying to get in so you really have to figure out how to differentiate yourself and and that takes hard work. So I think hard work really, that's the given, it's that it's that intersection of hard work and luck that really it happens. So you know, who was, you know, Seneca said that luck is what happens when preparation meets opportunity. So I've been preparing all my life for lucky breaks, I guess you could say, well just trying to get the skills I needed to be ready for those wonderful opportunities as they came along. I love that. And let me tell you, let's just let me state this at least where I stand on it. Let's get rid of free internships. Like every internship should be paid, let's give everybody opportunities to do that. I was the kid who needed to only evaluate paid internships as well, Get rid of that stuff and I agree, I agree turns worked...

...their butts off. So I mean, yes, my agreements. Exactly, Exactly. And it's not like you're paying a lot of money in any case. So give us give me a marketing or sales tactic that you feel like is incredibly valuable to what you do that people can kind of emphasis in their day to day, my marketing and or sales tactic is empathy. I mean I know it's not original, I know that people say that, but for me it's been the way I've operated for the bulk of my career and I really think it's effective from a marketing and from a sales standpoint if you can put yourself into your customer's shoes or for me working with partners, if you can put yourself into your partner's shoes and understand what motivates them, what are the triggers for their success? How can you make them successful? How can you solve problems for them? If you can put on that mindset, I think you're much more effective in developing solutions that are very compelling and that will actually solve problems for your customers. You know, I think that that that you can't underestimate the impact...

...of that and now we talk about solutions selling and that sort of thing and I think that that is an offshoot of that empathy. Exactly. You're trying to solve problems for other people so you have to understand their problem, you have to empathize to really be able to do that well. So that's that. Do you ever, I mean, you know you're approaching let's say a bigger meeting or something like that. Do you ever take a step back and like say okay, let me just let me take a moment and think about what they're thinking about. I mean is it actually to that point like we all say we should disconnect but then there are people who are like I don't pick up my phone until after breakfast and like I know those people are disconnected. It feels like empathy is this thing we all say you should have but are you in practice taking 45 minutes before your meeting and saying, what does this person want? Let me actually sketch it out. You know, I wouldn't say I take 45 minutes before...

...thing. I wish I had that kind of time. Sure, sure. I think we're all just really jammed up now. We've just got back to back meetings, especially during Covid. It's just there's just a lot going on. But certainly before the meetings, I try to sit down and take some time to refresh what the problem is that we're trying to solve and really try to understand what each of the stakeholders needs to get out of that meeting and make sure that I'm able to deliver that or at least have some discussion around what is going to make that person successful, what's going to make that meeting successful for the various stakeholders? I think that's important. Okay, love that. Love that. Yeah, maybe even like sketching out, there's five people in this meeting, what would they walk away saying this was a good meeting. That's a great one to so we have like the quick fire section here, give us a position you're hiring for you, you need you need anybody in our community here to join in uh in work with you actually, we are hiring, you know, and...

I can share my email with you after this. Um, we are hiring on the google cloud team and a few different capacities so in the partnership world we are hiring, I won't get into specific details because everything is sort of fluid right now but that is an area that we're hiring and, and also um, I mean me personally, I would love to hire an assistant, we have budget or it won't have budget for it, but you know, I think that we're all feeling pretty overwhelmed and unable to balance personal and work responsibility. So personally I would love to have like a virtual assistant or someone to take care of all of the things that our parents and personal related that I have not been able to get to during the, during business hours. Yeah, I mean we didn't exactly say this during the career part of the session here, but I have a wonderful family. My wife is a working mom with two kids and shout out to you for all the success that you've had while raising I think to you said...

...two kids. Yeah. And who you said recently became an empty nester. Amazing. You got through at least the first part of the journey. I don't know about the rest of them, but that's that's incredible. I think that is just, it's noteworthy every single time that I meet such successful mothers. So in any case. Yeah, absolutely, I mean that genuinely so we will not be able to find you a free personal assistant but maybe, but maybe we'll look towards getting you somebody you know in the partnerships world. What just just curiosity what type of experience must have partnerships person at google kind of come with just B. D. Kind of open mind, you know, is that what you're looking for you want somebody with? I mean, yeah, I think I think you know knowledge of our platform and familiarity with the partner ecosystem is very very helpful. You know basically our role is to enable our partners to do really great work with our customers. So if someone has...

...experience with any of our major global systems integrators, if you've been working for a company that is a partner of google cloud or if you are familiar with the partnerships in B. D. Space, those are all qualifications that will get some traction. Incredible, awesome. All right. So you know, we always ask our guests who are you following that you are inspired by like who do you wanna give a shout out to that that other people can also kind of learn from. So there's been a lot of inspirational people out there. I've been most inspired by Kamala Harris recently and frankly any other Howard University alums um you know I'm not a Howard University alum have a lot of friends that are and I think that I just want to give a shout out to the historically black colleges and universities because they are turning out incredible people every day and they really create a space for african american students and other students of color to, to really be excellent. And...

...we're seeing that unfold in real time. So that's who I'm following. And also I love bosom, a saint john, I don't know if you're familiar with her, she's the global CMO of netflix. Yeah, yeah, that's only her most recent gig. She's got a very impressive resume. And and the thing that I love about her is that she is literally a badass. She is, you know, she just puts herself out there into situations and and really learns and teaches at the same time. So I've just been getting a kick out of watching her career trajectory and I encourage anyone who is looking for career advice to follow her because she's definitely an inspiration. That's an awesome follow. I love that one. That's great. And look, you know, last one is an easy one, softball. Um, I am a restaurant fanatic, uh, have spent my entire career in the world of restaurants and restaurant tech. Give us some places that you love that we should go to, uh, could be new york, could be Connecticut could be anywhere.

So I think that what I really want to shout out the new york city restaurants. I mean there are great restaurants in Connecticut to, but new york city right now with the shutdown and having to have outdoor seating, it's really, really very difficult for them. A lot of them have rallied and built these outdoor structures. Not all of them are able to do that. So I really think that we should be supporting as many of those businesses as we can because it is super difficult to have a restaurant in new york city and so you know, close to these folks who have been able to survive this long and so I'm biased towards my neighborhood in the city in Manhattan in Soho. So my favorite places are raoul's little Prince Dutch, Bokeria, cocoa paso uh oh nelly's cafe, I mean these places are holding on and I think everyone should go out and get a meal at these places because the city would be really in a terrible place if a lot of these iconic places had to close. I could not agree more. I think...

...this will air certainly later than when, when we're talking today, but I know that new york reopened indoor dining today at some capacity, so get out and spend some dollars in your favorite restaurants, they need it, they need to survive. These are cultural institutions, It is an institution that if it went to new york would lose some of its coolness, that is for sure. 100% Well, that's awesome, Karen, thank you so much for joining me. I hope the world, you know of the revenue collective knows a little bit more about you. I certainly do. And just have an incredible background and, and certainly career and I'm sure future ahead and I can't wait to watch it unfold. So, thank you so much. Thank you so much for the opportunity. I'm a huge fan of the Revenue Collective have done so much for me and my career over the years. So kudos to all that. You're doing their awesome. Probably part of it. That is our show. Thank you so much for listening. If you love the show,...

...please write a review in the Apple podcast or Spotify, send it to some friends and make sure you smash that subscribe button. A reminder. This episode is brought to you by drift. The new way businesses by from businesses. You can learn more and get the conversation started at drift dot com. I had so much fun today. Hope you did too. That could crush your numbers. Say something. Mhm.

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