The Pavilion Podcast
The Pavilion Podcast

Episode · 2 months ago

Ep 159: Take the Internship in Iowa w/ Jess Bahr

ABOUT THIS EPISODE

Ep 159: Take the Internship in Iowa w/ Jess Bahr

Part of the "Is This A Good Time?" series hosted by Brandon Barton.

Hello everyone and welcome back to thePavilion podcast. I'm your host Brandon martin you are listening to Is this agood time the show where I put Pavilion members in the hot seat for 15 minutes.We hear their incredible stories, shows around Tuesdays and Thursdays. Hitsubscribe. Do not miss hearing from our experts. Our guest today is just farshe is the senior Director of growth and analytics of NS one out of Chicagoand we talk about take the internship in Iowa some fun stories from her abouthow she got to where she is this month sponsors Sandoz. So Sandoz, so theleading sending platform is the most effective way for revenue generatingteams to stand out with new ways to engage at strategic points throughoutthe customer journey by connecting digital and physical strategies.Companies can engage, acquire and retain customers easier than ever. Everbefore. All right, Let's do this episode 77. Is this a good time? Allright. I'm so excited, excited to have jess bar with me. She is the SeniorDirector of Growth and analytics at NS one which also could be pronounced someother way that I don't really understand. That's fine, jess. So greatto have you on the pod. Thank you glad to be here. Thank you for having me.We'll all meet No fellow, we jump right in. I want to know about this role.Tell us about what you're doing, you know, and then a little bit about howyou got there. You have a pretty incredible kind of resume here. Wouldlove to hear some of the stops along the way. Yeah, I have a weirdbackground being honest. It's not traditional. So currently seniordirector growth in analytics said on this one. What that means is I amresponsible for demand revenue generation across the go to market sidealso, how do we understand what we're doing? So analytics reporting thatwhole, that whole side of it. I like data, we're friends, I did a master'sin it, so it's kind of my my jam but kind of a weird path here. So kind ofmy first like pure marketing job really...

...and everyone will have an intern orsomeone who will say you know, I want to do your job, how do I get there?Like I studied industrial engineering and I started my career redesigningproduction lines so that is not that is not the advice to get to where you are.Maybe not but I feel like I I use that in my day to day because really at thecore what I do is I come into B two B tech companies that I helped buildsomething that's revenue driving and I helped that scale, I build a highperforming team to run it and I help it scale as the company scales and at thecore it's building process, building structure and building repeatability sothat you can, you can build something. So you know, starting that I wasdesigning production lines and realized I could do the same kind of stuff on awebsite where I'm building an interface where someone is doing what I want themto do without me telling them what to do and I could make money at it and I'mnot in a factory for 12 hours a day now granted I did have my own bathroombecause I was the only woman in the factory, but um, you know, it's nicenot to go home and have and my nose for the next three days. So yeah, jumped in,launched a company in college, went pretty well ended up selling it becauseI just recognized that I wasn't quite ready to be running a company yet. Oh,so what any particular moment that made you realize that I think, I think a lotof people, I talked to a lot of college students that are literally startingtheir own companies and most of them probably need to have this realizationthat they need about five more years of experience before doing it. Like I'mpsyched for people's entrepreneurship, but like, come on, yeah, so I was, it'sa great question. I was working out of a coworking space and I had a couple offriends that I've made who are also working there who had gone throughincubators and I was talking about what they're doing, how they're, you know,position because like everyone uh back it back in those years, it's a loteasier, I think to get into these with...

...any idea you had everything wasdisruptive. These are like the pre Uber days and I've seen that, I was like,man, you know, I'm looking at their pitch decks and look at the evaluationand I built a media company with a student friend of mine. We had realizedpretty early into our internships, there weren't a lot of resources forinterns and so we just took what we were doing, which was really a supportgroup once a week of a bunch of interns together and started turning intocontent and then we realized that we could put ads on our content and makemoney and that we could actually charge like resume writers who were sellingtheir services to other students and we just take a chunk of in so we justfound all these ways to kinda monetize these little moving part and we had apretty good deck together, I would say, we were thinking about going to anincubator and getting some funding for it and I was talking to other peoplewho had gone through some accelerators and one had just been accepted toTechstars, which at the time he was like second or third class into it. AndI was looking, I was like, hold on like, am I ready to run a company like what?And I said this moment, I'm like, and I'll say going into this, I had turneddown a rotational development program at Bank of America to run my companyinstead. And I was like, you know, I can go in blind and I'm sure I'll builda great board of directors and I have people tap into, but like, do I reallywant to do this? Do I really want to be like the ceo that doesn't really knowwhat they're doing and maybe it's imposter syndrome talking that has to,you know, kind of figured out on their own and then I'll do is repeat that.Like what if I took a step back and found a role at a startup that wasgrowing where I could help, I could be a part of that growth and then take allthat and use that to eventually launch my own company and learn from him. Andso I, I had explored um selling the company and I had put it up for acouple of days and I had a really nice offering and so I was like, you knowwhat, that's it, like I'm, I'm going to hang on my hat for a little while, I'mgoing to go make my way into the, you...

...know, the VC backed startup world andI'm going to get a little more experience and then I can alwaysrevisit it. I love that. Look, I mean, I think, I think the thing people aresupposed to say is go hustle and go like, you know, but tamp down theimposter syndrome, which I totally agree with, but also seems like whenyou're getting out of school, that is a good time for you to take roles thatare just exploratory rather than trying to pin yourself down as like, I mean MyGod, I didn't have the maturity when I was in my early 20s to to run a company,you know, some might argue, I don't have it today, fine. But but you know,I think there's other, there's other things you learn, you build a networkand I respect it when people can say, look, I'm in it for the long game, it'sa very I worked with Gary V for a number of years, it's a very Gary Vthing to be like just like keep eating ship, there's the long games of thing,don't try to I'm cashing on your, you know, whatever you're trying toimmediately play the long anyway. Yeah. Yeah. I mean like hustle culture isreal and a lot of people are just like, oh like you're selling out, like listen,there's no shame in being employed, There's no shame. I think there's, youknow, if you got a job that you're working for 30 years, you're notlearning, you're not growing, you're not doing anything like that's adifferent story. But like there's so much you can learn. I tell you I tookthat I decided I'm gonna go get employed, I was like, Alright caneither, I'm really good at designing production lines. I was good at thatstuff, I can do that process engineering. You know, make 110,000 ayear starting out or I can I can go and what I really want those. I wantexperience in the customer facing the marketing side. That's what I think Ireally need to hone in on at some B2B venture back company. And so I tookhalf that pay moved to new york city with, I moved in with a guy that I meton twitter. We're still friends to this day. I grew up in Wisconsin, right? Somoved to new york city for this job that doesn't pay shit to go getexperience, right? And that's what I...

...did and leverage that to get the nextroll to get the next role and currently, you know, again senior director, right?I'm employed when I came in. Like I'm I'm open with everyone that eventuallyI'm going to start my own company. I will eventually found a companyprobably something solving marketing attribution analytics, but I know whatit looks like yet, but I'll get there again. You know, it is that kind oflong game and I'm fine. I find me in the first time Ceo and like my fortiesor fifties like that's I don't need to be a senior you seen on my 20's. I'mfine with that. You should be. That's that's totally fair. And by the way,I'm ready to angel invest when you're ready to raise. Let's go All right,give me 20 seconds on what your favorite marketing stack is right nowbecause this is a lot of question I ask everyone to reveal what you work with,but like I feel like you have an answer here, I got to say or what you want tojust promote hubspot for everything, Okay. And it's kind of people like, ohyeah, hub spots a de facto but I have a couple of friends that are early, earlystage companies that are cr oh, positions you can do hubspot foreverything, have your sales team and hubspot have everyone in hubspot, oneecosystem, all the apps you need everything, they're super easy to spotfor everything hubspot. Alright. Number number two though, Gold cast. Justwanted a runner up shout out for that best event event platform ever seen forme to be. All right. Gold check it out. You don't even know it, but I'm not,you know, like I would. All right, look, I'm sure in your career, luck and hardwork of both contributed any little stories of either one of those kind ofpeople. Yeah, so I also, I kind of laugh at it because I have a sign in mykitchen that says fuck luck and very much I think like the more opportunityit's a life is a numbers game, the more you do, the more opportunities tosucceed, the further you're going to get. But my first internship ever,which I think formed my entire life as it is. I was an air culture engineeringtechnology major which is uh not quite...

...an engineering degree but not quitelike two year mechanics degree. It's like in between. And I was like I'mgoing to go in turn and I started putting internships and everyone's likeyou're not qualified we hire engineering students like stop likedon't apply for this. Uh And my advice is don't you're not an engineer, don'tapply to engineering internships. I'm like I'm gonna I'm gonna get one. I putan idea, spreadsheet over 100 applications. I put up one companycalled me and they call me because they're looking at expanding theirtheir internship program. They got there in Iowa they got most theirinterns from the university of Iowa. They wanted to expand, its like we'regoing to take you but just so you know like you're with a bunch of engineeringstudents and it doesn't quite look like you got the coursework or qualify forthem like I'll take it right And I went there and I worked my ass off and Iwould go home every night after work and I would read because I had no cluewhat they were talking about half the time you as an internship in Iowa yeahinternship in Iowa vermeer manufacturing like seventh generationfamily owned company and I did really well. And so I used that to the nextinternship I got which was a process engineering internship which paid morethan my grandfather had ever gone paid at any job when he was working and Igot it, I got it because I had the first internship and I had tangibleexperience that produced results. Again, I'm there this like tech kid, not anengineering student with all these engineering students and that's what Iuse. And I used that internship to get the next internship eventually finishedwith industrial engineering and supply chain management for underground, Iswitched schools, we don't have engineering at the school, I want to,but it was like completely unqualified. I was like, you know what, I don't care,I'm going to do it. Oh God, Well let me tell you, you're gonna have, you'regonna have a fun time raising money because basically the story you justdescribed is it is a spreadsheet of you know, knocking on doors and if there'ssomebody in Iowa with your seed, your seed round, you're going to go find it.I love it. Well look, any marketing...

...tactics that you would kind of want toshare, you probably have a ton what's something that when you talk to acompany, they're completely overlooking, You know, in terms of theirefficiencies or process so low hanging fruit is seeing marketing as a revenuecenter that can drive money. Like there's so many companies that stilldon't value marketing that don't track anything that don't have analytics. Butwhat I would say aside from that is having everything be holistic so I cangive you an example when I came into M. S. One, we had really silent marketingprograms and by just saying listen our event program, everything for events.We're going italian other things. So if you come into our database from anevent, you're not just going to get a thanks for stopping by the booth,you're going to get a follow up email based on the content that you're likelyto engage with based on the speakers and you're gonna get retargeted basedon that. And hey, even going to a conference, we're going to target youon twitter with advertisements for our speakers that are there and takingevery activity that you have and making it part of a larger, not even anintegrated campaign but an integrated effort because that's how you startfinding these efficiencies where you can get one and one to equal three, youcan get so much more out of it when you approach everything is being holisticinstead of these separate marketing functions, battling for budget,battling for power that aren't working with each other. Yeah. Love it. Alright,cool. That's great. And um, any positions you're hiring for B. D. R.Manager, BDR Director of BDR Development, just forget the title name,but if you like developing future, you know, sales leaders of the world at theBDR stage come to NS one because I need a counterpart on the sales side. Loveit. And any shout outs, I know you give a shout out to a product, any peoplethat you, you appreciate what they are. I have to give a shout out to kate law,my event prison actually who recently joined pavilion, she's a new member, soshout out to her, I'm excited for her to start diving into that world. Goldcast, huge fan of up and comers I would...

...say in the event space just came out afew years ago. They're doing a lot of really innovative things. If you're inthe B two B side and you need your event program to be a tool that you canuse for your sales to prospect during the event to prove actual value andpulling our oh I, it is the best platform that you can use out there forit. So gold cast, I'm all about making money. I got to figure out what thesponsors say, they're probably be pissed. All good. I think it's endo sothey're not doing events that there. I got my guys, that's great. Well look, youknow, all of those questions are for everybody else and for me, I ask peopleone question that I care most about, which is where should I go eat? Um, youcan go to new york, you're based in Chicago, right? So I am now is in newyork for a long time, I have to go to new york, My favorite place, like Iwill fly there for lunch is Delmonico's steakhouse in new york city. Theoriginal Delmonico's down in financial district is just my mouth waters,thinking about their stuff. So good. Favorite place. Every time I'm in town,go there for lunch. Favorite place, I love it. Very classic. You've got to gotwo blocks over at some point. Go to Harry's Harry's as well. Harry's steak.Also a classic like Wall street type of, a little different in terms of opulence,but my guy Pete runs it there and he's the best. Anyway, yes, awesome to haveyou on. Thank you so much, incredible to hear your story and hustle to getwhere you are. And uh again, I'm ready. Angel investment, You are awesome. Loveit. Thanks for having me. All right, that's our show. Thank you so much forlistening. If you love the show, please rate and review the apple podcast.Spotify out, send it to some friends and make sure to smash that. Subscribebutton reminder. This episode is brought to you by some dough. So theydeliver modern direct mail, personalized gifts and other physicalimpressions that make your outreach more personal. I had so much fun today.Hope you did too. Now go precious...

...numbers. Say something. Mhm.

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