The Pavilion Podcast
The Pavilion Podcast

Episode · 7 months ago

Ep 85: Starting a Company With Your Spouse w/ Kathleen Booth

ABOUT THIS EPISODE

Ep 85: Starting a Company With Your Spouse w/ Kathleen Booth

Part of the "Is This a Good Time?" series hosted by Brandon Barton.

Hello everyone. Welcome back to theRevenue Collection podcast. I am your host, Brandon martin you're listeningto. Is this a good time the show where we talk to revenue collected membersask them some questions they answer. It's fun. We really shows Tuesdays andThursdays come listen. Each week had subscribed to the thing and make ushappy. Our guest today is Kathleen Booth. She's a VP of marketing at Cleandot IO and we get talking about starting a business with your spouseand becoming an instant mom. This episode was brought to you by quotapath. The commission tracking software built for sales, operations, financeand accounting teams. If running commissions of payroll has you runningfor the hills, quota path is for you quarterback helps organizations trackand manage commissions and pay their teams accurately and on time every time,keep your team motivated and on target. Simplify your commissions at quarterpast dot com slash revenue dash collective and give your reps the giftof transparency. All right, let's see...

...this. Episode 33 Larry bird. Is this agood time? Alright, I am so excited to have Kathleen booth with us. Kathleenis the vice president of marketing for Clean dot Io. And Kathleen and I havebeen able to know each other for a couple of years now. Super psyched tohave you on. I am so excited to be here. Thanks for having me. Well as we do allmeat, no filler. Let's jump right in to tell us a little bit about your currentrole and then you know what are the important demarcations in your careerto get here? Sure. So I am currently vice president of marketing at cleandot IO. We are a series a start up out of Baltimore Maryland. In the digitalengagement security space. I have a very bizarre and circuitous career path.Wait, wait, hold on. Because for those, not me because I know what it meant,but digital securities, those words, I knew what they meant, but just foranyone who doesn't. Yeah, so we we call it digital engagement security. Andbasically the idea is that, you know,...

...traditional business, you interact faceto face and and business is all about selling trust and establishing trustand when you move your business into an online world, how you do that changes.And so we're all about protecting brands user experience and revenue byhelping them control the third party code that executes on their websites.Huh, interesting. Okay, cool. Sorry, and now tell us how you got here. Okay,so it is a very nontraditional career path. I spent the 1st 15 years of mycareer working in international development, specifically in waterutility privatization. I happened to I did an MBA in marketing prior to allthat. And partly through that career, I like shifted my focus basically becauseI recognize that a lot of these big projects I was working on, we'rederailing because of poor communication and so that brought me back into myroots and marketing. And then when I decided to settle down and have afamily and I realized I could not keep traveling all over the world with ababy, my husband and I started a...

...marketing agency which we owned for 11years, sold it in 2017. And since then I have been in house at a series ofdifferent startups, generally coming in as the first head of marketing. Amazing.That's that's very cool and shouts you for thinking that you know, having afamily and then ditching everything else and starting a business. And Idon't know if I should get kudos or if I should be committed. We really wantedto. I I understand you take control a little bit more of your life this wayand just the ability to do that and have a family at the same time. It'spretty awesome. I think you should get major kudos, not not be committed maybeafter doing it all your kids older now at this point or Yeah, so I I gotmarried to somebody who had three Children from a previous marriage. So Iwas an instant mom of three and I always tell this story. I went frombeing Like single and fancy free overnight to having three kids anddriving a minivan in like less than...

...three months and then we had one of ourown. And so my three step Children are all grown and living out on their ownnow and my youngest is now almost 15 years old. So wow, close close to anempty nest. Sounds like a lot of babysitters to me. uh two young kids athome. Crazy! It was crazy. Back in the day when we had four originally, fourkids, two dogs, It was nuts. And a business. There you go. Yeah, I just, Ilove how your career has taken such an interesting path. And I always thinkthat it's both success and hard work that gets us there. Give me an exampleof either or both that actually might have impacted your, you know, your path.Yeah, well hard work. I mean founding and owning any kind of a business,being an entrepreneur is I think some of the hardest work anybody can do. Imean I, my business partner was my husband and I still say to this daythat the greatest accomplishment of my life is that I'm still married afterowning a business with my spouse for 11...

...years. it was really tough, you know Imean we are business evolved over the time we owned it, we started as onething we we evolved into another, I kind of happened into businessownership you know, if that's even possible and along the way, even thoughI had done an M. B. A. I still feel like that sort of book learning doesnot prepare you to run a business. And so I'm very self taught and a voraciouslearner but you know I spent 11 years with this business doing everythingfrom the strategy, the biz dev the marketing to like literally washing thedishes in the sink of the office kitchen and doing it while raising kidsand so I loved it but it was very very hard work. Yeah that that sounds awful.No it wasn't though, like you only do that kind of hard work if you're doingsomething you love and if it if it's you know feeding you in some way and itdefinitely did. I I love being an entrepreneur, it was exciting, it wasinteresting, I could see the product of my work. I also, you know, I'm in adifferent point in my life now where I...

...work in house and I love that too, youknow, and you had said like luck is a part of it. So my luck story is that Istarted a podcast shortly before I sold my company and the reason I sold mycompany is because I started my podcast which and that's because I wanted tohave, you know, call it eight episodes recorded before I launched. And one ofthe interviews I did was with a friendly competitor and before westarted recording I was telling him that I thought I might be ready for achange and I was considering an exit and he sort of said very casually,we'll call me before you do anything. And I could just tell the way he saidit, he meant it and I did call him and I think it was like less than twomonths later we had completed his acquisition of my company. It went veryquickly and all because of having done a podcast and happened to have invitedmy competitor on as a guest. I like that. We'll look for those of youlistening. Not if anyone's coming correct with the hundreds of millionsfor bite. You know, maybe that will...

...also be my story as well. Um, that's,that's very cool. I would also say there's got to be a little stroke ofluck of finding the person you want to spend your life with, who also wants tobe in business with you, whatever the moment of you two coming together wasalso had to have some kind of magic in it. Yeah, for sure. I mean it's it'shard enough to make a marriage work, you know? Let's all be honest. It thatis working and of itself. Um, and it's very, very hard to find anybody to be abusiness partner with. I always have said any kind of a business partner islike having a spouse may be without some of the benefits, but you know, itwas real work, but also like a real commitment to making at work because wedid care so much about each other. So yeah. Yeah, that's great. That's great.Well look, you know, you have a ton of these, I'm sure would love to know,give us your best kind of tactic that people can actually implement tomorrow.What are they doing wrong on inbound?...

Give us like, give me something, giveme something really heavy. Go deep into the, into the tricks. Oh boy. Well, Ican give you a couple. Um, you know, and they're not that hard. Honestly, Ithink the first one is I am a huge fan of funny enough podcast guestingeverywhere I go. I pretty much higher a booking agent to book the subjectmatter experts from the company that I'm at on podcast. It's incrediblyinexpensive and it's, you can get, usually you can get booked on fourpodcasts a month for under $1000. Like the R. O. I of that is insane. And youknow how, how that especially at a startup where you might not have a bigbudget. You know, I'm a serial startup marketer, nobody throws a lot of budgetat me when I joined. So I have to be scrappy, I have to be creative andthat's one of my like tried and true proven tactics. Um, and it works forlegion. It works for brand awareness.

It also works if you're looking toraise money because you can get on podcasts, you know about kind of likeCeo and founder journeys that investors might listen to. So it serves a lot ofpurposes and is definitely my, my little ace up my sleeve. I love thatone. Any any other things. I mean that's a gem. You want to shareanything else? Sure. I mean, I am also a big fan of email newsletters. Itsounds kind of silly, but I think people have have sort of underestimatedthe power they hold. And we're seeing this renaissance right now of amazing,especially personal email newsletters. But I feel like companies kind of checkthe box and so I generally come in and I revamp a newsletter or if there isn'twhen I started and I haven't come from a person and I have that person injecttheir personality into it and make it fun and really relatable and not, youknow, from info at or newsletter at another simple one that can make agiant difference. Yeah. Not very expensive to do. It just takes time anda little bit of effort. I love yeah. Let me just tell you none of my tipsare expensive because I never have a...

...big budget. This is the life of beingin a startup startup. Marketing. Your it seems like you're always taking theeasy way out, Kathleen. Exactly. One of these days. I'll go I'll go into a bigcompany with a big budget at the end of the rainbow. There's a serious ccompany waiting for you. Well, I mean it's funny, I laugh about it. But Idon't know if I could do that because having owned and run my own business, Ifeel like coming in as the head of marketing in a startup is the closestI'll get in a marketing role to still being an entrepreneur because it's likeyou're building a business within a business, you come in, you grow yourteam, you develop the policies, the procedures, the strategies, theoperation, Playbooks, you build the text act like you are building yourlittle marketing business inside of the company. Yeah, it's very cool. I love Ilove how much you appreciate that. And you know, I'm sure folks, some folkslistening or like just go work for a B and you go from B to B to I. P. O. Andyou crush it. You make all this money. But guess what? It's not just alwaysabout that. So I'm on your squad. I...

...love this game. Go from zero tosomething big game. Well a couple of things, a couple of quick ones here.Any key positions you're hiring for? Yeah, well I just filled a position onmy team of content manager, but within the broader company we are hiring for asales account executive and an SDR. So you can find, and I think we'reactually hiring for some engineering positions two and you can find allthose on our website at clean dot io Okay, perfect, awesome. And uh givesome shout outs who are some folks that you appreciate kind of what contentthey're putting out. You inspires, you both both up and comers and folks thatare kind of established. Yeah, so in terms of very established people, I ama huge fan girl of rand Fishkin. Um just consistently puts out unbelievablywell researched content and he's not afraid to have an opinion and he'susually right in my opinion. Um so I follow him really closely and I'velearned some of my best s e. O tricks...

...from him. I'm also a big fan of JasonLumpkin. It's faster. I just think everything he writes about growing aSAS businesses fascinating and helps, you know, challenge my beliefs and thenin terms of up and comers, I would say, I don't know if you classifiers and upand cover, but I I recently interviewed Lindsay chuck Emma for my podcast.She's the founder of casted, which is a new podcasting platform and she just,she's got a great linked in presence. She's a really strong femaleentrepreneur that I think is going to do amazing things. So I would watch herand then somebody who once worked for for me, a woman named Liz Morehead whois probably one of the, I would say foremost thinkers when it comes tocontent strategy, she is still at the company that I used to be at calledImpact and she writes their newsletter and it has grown it to a subscription.Our subscriber base of over 50,000 people. She's she's pretty amazing Wow50,000 people on a company's...

...newsletters for for like yeah marketingcompany. She has her own website to her website is I believe Liz morehead dotcom and she keynotes a lot of conferences. So she's she's fantastic,incredible. That's that's an incredible amount of presidents. All right, welllook, these are all important questions. Those those questions are for everybodyelse. And now the question for me where should I eat? Give me one plate. Giveme some secret. I have such a good place for you. So down in I'm sort ofin the D. C. Region and um there are a lot of good restaurants down here butby far the best restaurant that is one of those like lifetime experiences isin a tiny tiny town. I believe it's southwest of D. C. And it's called theinn at little Washington. And heard of this place. This is this is whatbrought Michelin to the east coast of the United States. You have to go andlike spend the night out there and just...

...give yourself over to the experience.It's it's multiple tasting courses, fascinating food. The wholesurroundings are beautiful. You will never forget your meal there, love it.I can't wait. So when this becomes a big podcast, the sponsors will buy medinner at the end of little Washington, can't get it in the tasting or sorry.In the kitchen. The chef has a table in the kitchen where you can watch himcook and it's amazing. I do love a table in the kitchen, that's amazing.Alright, Kathleen, So great to have you. Thank you so much for being here,excited to continue to learn more from you as I have over the years and and sopumped to have you on Well, thanks so much for having me. This is a ton offun, awesome. Alright, that is our show. Thank you so much for listening. If youlove the show, send it to everybody, you know, literally everybody hit, justreply all on every email, sent the showdown or just hit subscribe. Eitherway reminder. This episode is brought to you by quarter past quarter Path isthe first radically transparent and, and compensation solution from salesreps, defiant. Get started for free at...

...quarter past dot com slash revenue dashclub. I had a lot of fun today. I hope you did too. Now go pressure numbers. Say something. Mhm.

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