The Pavilion Podcast
The Pavilion Podcast

Episode · 1 year ago

Ep 62: Networking as a Secret Weapon w/ Natasha Birnbaum


Ep 62: Networking as a Secret Weapon w/ Natasha Birnbaum

Part of the "Is This a Good Time" Series hosted by Brandon Barton.

Hello, everyone, and welcome back to the revenue collected podcast. I am your host, Brandon Barton and you're listening to Is this a good time? The show where I asked revenue Collective members really basic questions, and they have great answers in a short 15 minute conversation coming to you Tuesdays and Thursdays every week. Hit, Subscribe. It'll come to you. You don't have to go find it and figure out where we're broadcasting problem. Our guest today is Natasha Birnbaum. She's the chief strategy officer at Mogul. Shout out to her because we're going to tell you about two seconds that she's a different title. But she just got this promotion. So shout out to her and we will be talking about networking as a secret weapon. This episode was brought to you by Quota Path, a commission tracking software built for sales, operations, finance and accounting teams. If running commissions and payroll has you running for the hills, quota path is for you. Quote. A path helps organizations track and manage commissions and pay their teams accurately and on time every time. Keep your team motivated and armed. Target. Simplify your commissions at quota path dot com slash revenue Collective. That's revenue. Dash collective and give your reps the gift of transparency. All right, let's do this. Episode 18 Is this a good time? I've alright. So excited. Today we are here with Natasha Berenbaum. She is the senior vice president of strategy at Mogul based out of New York. She is in currently in Chelsea right now. So if you do hear an ambulance in the background, it's just the lovely sound of the birds in my beautiful urban jungle. Natasha, welcome. Thank you. Thanks for having me so so excited to chat with you. So we really just jump right into it all meat. No fillers, no bs Here on the Brandon's version of this podcast and want to just care about your entire background. Tell us from, You know, you have such an interesting kind of path that you've taken in your career. But also it started in France. It started in Paris. And, man, that's so cool. Like so tell us a little bit about how... got to where you are today and and and then tell us about your job today. Sure. I So I grew up in Paris. My mom is from New York, and my father's French grew up in Paris and they met in Israel. She moved to Paris, and so I grew up in Paris, a multicultural household. So I grew up bilingual, speaking French and English at the same time and when I grew up there. To be honest, I never loved Paris. I never loved living there that much. I love it now, and I love going back and visiting. But living there is a very different story. And so my passion, what I wanted to do was to be in New York. It was always my dream, so I worked really hard. I wanted to get into a college in the States, and I did. I went to Georgetown and an amazing experience. And after Georgetown, I knew obviously I wanted to be New York. So I came here and I started at Bloomingdales dot com. At the time, Bloomingdales dot com was just starting out. Yeah, getting out their e commerce and and then I was there for a couple of years doing site merchandising, and once I left, it had become their largest store in terms of revenue. And then, from there I started working at a small foundation, which was focused on bringing together NBA talent, NBA executives to luxury brands and helping them understand more about the luxury industry. Having them work in stores as well because it's super important for any executive in the luxury industry to have the retail experience. So what we did is we put together case studies. The president of the foundation taught a class called marketing and luxury goods, I think is what it was called at Columbia Business School. And so bringing those students, they would work directly hand in hand with the CEO of all the largest luxury...

...brands from Louisville to M s to Tiffany's, like all of these huge luxury brands. And they would like with leadership with the CEOs. Yeah, any culture clash, meaning like I could imagine. And I don't know this to be fact, but I can imagine the head of amazing fashion brands like this don't want to hear a MBAs opinion about anything. You would be surprised. They really do one, because luxury brands notably, you know, they've been around for ages and ages, the big ones, and so they tend to be a little bit Still, they don't take tons of risk. They don't take tons of experiments. So it was super interesting for them to hear from the younger generation what they would want to see in a luxury brand and what they would want them to see have them do. And even some of their ideas wound up getting implemented with cool. Oh, yeah, I guess in that moment, like you're saying that when the world was digitally commerce was becoming the primary source, Yeah, you probably needed to grab an MBA and say, Hey, how do I do this? Because I am a 70 year luxury brand that's come from six generations in yada yada. So yeah, that makes sense. So that's part of it, for sure is just to have some creative new ideas. But then the other part of it, of course, is to foster this new young talent that they weren't necessarily having tons of success attracting NBA candidates. At least at the time when the NBA candidates at the time we're going straight to finance. Ooh, Well, that's cool. And what about now? Because what you're doing now is pretty cool. And so, while I was working there I was introduced to Tiffany, the founder of Mogul, and throughout the years we stayed in touch and I saw her one day post on Facebook about what she was building, and I thought it was super interesting. And so I reached out there. I said, Hey, would you have time to get T? We got tea and she told me...

...about her whole vision, and by the end, she's like, You know, what? Do you want to start just consulting part time with us? And that's kind of how it started. I was consulting part time, and then shortly thereafter it came on full time. First building out a business development team from their building out our sales product, working with Tech. And in response to the conversations I was having with clients, we'll tell the listeners what mogul does. Yeah, so we are a community of of diverse talent, really aiming to be all inclusive and allowing all of this talent to be able to learn from each other, create connections, form collaborations, develop their professional networks and, through doing so, also be able to level up their professional learning development. Accessing on demand lessons from industry leaders attending virtual events where you can authentically grow your network from there. And then, on top of that, be able to discover exclusive rolls through all the companies that we serve and try to find talent for is for a lot of companies, hiring diverse town has become a real priority, especially this year. Exactly. And so all of this diverse town then gets access to all these opportunities from companies who are really focused on attracting diverse talent, not just ethnicity wise, not just gender wise, but all types of diversity. And does this include I'm impartially asking this selfishly, Does this include tech talent? Yes, so includes tech talent. It includes sales talent. There's a premium community on mobile called moguls and sales. So that's definitely interesting for your audience and all the way up to board opportunities. Very cool. Yeah, I mean, I I mean, certainly in my startup and tech career, I have found that the tech talent is the place with that tends to be the least diverse and hardest to find candidates who have who have diversity. Tech is between issue, but overall, as you get higher and higher... the top, it's an issue regardless of everywhere, of course. And thank God this is being addressed now and at least trying to be addressed. But I'm so glad about the work that you do. Well, look, your career is awesome, and it's so interesting, I'm sure there are parts of it that you got to where you did because of some hard work. But also, some luck. Give me a story of either hard work or luck of that kind of got you to where you are today. Yeah, I mean for sure. All throughout hard work is you know, it's a prerequisite. You know, we get anywhere without the hard work. So whether that was starting in Mogul doing tons of super long nights, long hours doing all the dirty work. You know, no task being too small. Essentially, um, but even going back to high school days of, you know, I was working super super hard in high school to even just trying to get into a colleague in the States and be able to leave France. But luck plays a huge role as well. It was pure luck that I was introduced to Tiffany, our founder. It was pure luck seeing her post about it on Facebook that she took a chance with me and offered me a consultant position. Yeah, every single thing is pure luck. I love that, you know, maybe give us, like, a minute on the introduction to Tiffany because that was like, that was a pivotal moment, right? Like that. That little thing that moment. Moment? Yeah, And how were you introduced? Like so she had actually worked at CBS at the time with my brother, and he had obviously met her working with her and was just like, You know, you really should meet this woman, Tiffany. I think you guys would really get along and have a lot to talk about. Isn't it funny how so many careers are launched with just a tea or coffee or whatever like that? I love it. You know, I went on tons of these at the time because I was thinking of what my next step would be. And to be honest,... most of them turned into nothing. But you only need that one to turn into something. I think it's a great thing for people listening to here, because if you are part of the revenue collective. You have access to 4000 amazing people. If you're not trying to meet all of these people, like kind of I am on this podcast. You're doing it wrong. You're just doing it wrong. Like there's somebody out there that has your dream opportunity, Which seems like is what you found, Natasha. I mean, you know, I'm sure. I mean, at that time, when I was trying to figure out what my next step was, I was meeting with someone for breakfast before work, lunch and after work for a drink. I love it. So what's funny is that that's the hard work that couples with the luck of meeting the right person, so love it, love it. Well, look, I always want to the listeners to kind of hear something that that could potentially help them literally tomorrow. Is there a tactic or anything? You know, maybe that's the tactic. But is there something that comes to mind as sales or marketing tactic that you would suggest for people to implement in their own lives? Yeah, in their own lives, for sure, just trying to build as many authentic and personal connections with people as possible. That is what will get you to the next step. What will enrich you and get you to where you need to go. Something that we've started to do internally at Mogul for Sales and Legion is to use multiple email aliases. Because if you email too many people from the same account, you then get marked as spam and then you're not going into inboxes. So we started doing a ton of email aliases, and then they all get forwarded to one inbox. But then it prevents you from getting marked as spam. Interesting. I like Let's not say this too loud. Maybe, maybe, maybe somebody Google will shut this down. But yeah, I may or may not of like Natasha dot Birnbaum it on google dot com. Natasha scott kim dot Birnbaum Right, right he at on mogul dot com. I may or may not have multiple... addresses for myself. Just an outreach is connected to one of them only. So this mayor, I love this tactic. I can maybe speak from experience. I'm not sure depending on who's listening, but so, uh, yeah, we're in a little bit of the lightning round. What's something? A key position You're hiring for individual contributor sales wraps. Okay. Yeah. And what are they? What are they selling? What, are you going out? And you know what is that sale? So there are two products. One is our saas product, which is a talent acquisition platform where companies get access to recruiter seats to source outbound and then also get inbound candidates by posting job opportunities. Okay, cool Like that. Second product is our executive search services. Okay, great. So so kind of retain retainer. Basic executive search. Exactly. God, it's beautiful. Okay, cool. And then give some shout out. Excuse me. Some shoutouts people, you follow that you like their content and appreciate what they have to their line of thinking for sales and marketing or anything, really, or even some up and comers. So when you when I first read the question, I was like, Well, I guess I could give a bunch of run of the mill sales blogs or sales leaders to follow, but I actually think you get a lot more out of the box ideas when you go off topic, and you listen to people who are not necessarily in the same sphere of function as you. Um And so what I listen to a lot of is broken brain. How I built this, of course. Hidden brain on being Are all these podcasts? Yeah, they're all podcasts. Okay, so I mean, yeah, sure. I only listen to revenue collected. No, I'm just kidding. Yeah, no, that's that's great on being I think I've heard of two but so many less commutes these days. So I'm not hearing my podcast as much as often as possible. I got to get back into that. It's a good morning routine. Love it.

Love it. All right. Well, our listeners will certainly go and check it out. And then, um, the most important question to me is always this one. Give me a place to go eat. You know, your New York New York City based you can choose one there. You grew up in Paris. You can definitely choose one there. Give me about some place we should go check out to eat up in Paris anywhere you want. I mean, New York, Paris. Either one you can give multiple. That's fine. In Paris, I would definitely say Clamato. Yes. Yes, this is This is this while. I mean, did clown bar close and bar closed? Okay, so Clamato, the opening Something new. Okay, Clamato is the place. So I love this answer. That's such a good one. And then why not New York? Tell us anything in national motto. So he had Flora Bar, which he just closed? Yes. Parodies. Oh, Estella, hopefully it comes back. Are you familiar with Astellas? Kind of full menu and everything. Okay, so my favorite self treatment would be to go to the bar, drink some great wine at Estella and have the beef tartare to start. And then the mushroom, the button mushroom on top of the New York That was my main And like and maybe even a second one of the beef tartare XYZ desert like that was like going to a spa for me. And the muscles are amazing to the muscles. Escabeche, right, I think. Yeah, yeah, I want restaurants back. Let's come back. I mean, maybe by the time this airs, they will be back and everyone a bit. What are you guys talking about? Exactly? Amazing. Natasha, Thank you so much for joining me. Such a pleasure to chat such an interesting background and, uh, again love what you're doing at Mogul and, you know, looking forward to just, you know, cheering you on from afar. Uh, thank you so much and pleasure speaking with you. Awesome. Okay, that's our show. Thank you so much for listening. If you love the show rate and review in...

...the apple podcasts Spotify app, send it to a friend. Send it to one friend right now, please, and smash the subscriber reminder. This episode was brought to you by quota path. Quota path is the first radically transparent end to end compensation solution from sales reps to finance Get started for free at quota path dot com slash revenue Collective. I had a lot of fun today. I hope you did too. Now, I hope you just crushed your numbers in this month of just end. But now go crunch some more numbers. Say something Mhm.

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