The Pavilion Podcast
The Pavilion Podcast

Episode · 9 months ago

Ep 62: Networking as a Secret Weapon w/ Natasha Birnbaum


Ep 62: Networking as a Secret Weapon w/ Natasha Birnbaum

Part of the "Is This a Good Time" Series hosted by Brandon Barton.

Hello, everyone, and welcome back tothe revenue collected podcast. I am your host, Brandon Barton and you'relistening to Is this a good time? The show where I asked revenue Collectivemembers really basic questions, and they have great answers in a short 15minute conversation coming to you Tuesdays and Thursdays every week. Hit,Subscribe. It'll come to you. You don't have to go find it and figure out wherewe're broadcasting problem. Our guest today is Natasha Birnbaum. She's thechief strategy officer at Mogul. Shout out to her because we're going to tellyou about two seconds that she's a different title. But she just got thispromotion. So shout out to her and we will be talking about networking as asecret weapon. This episode was brought to you by Quota Path, a commissiontracking software built for sales, operations, finance and accountingteams. If running commissions and payroll has you running for the hills,quota path is for you. Quote. A path helps organizations track and managecommissions and pay their teams accurately and on time every time. Keepyour team motivated and armed. Target. Simplify your commissions at quota pathdot com slash revenue Collective. That's revenue. Dash collective andgive your reps the gift of transparency. All right, let's do this. Episode 18 Isthis a good time? I've alright. So excited. Today we are here with NatashaBerenbaum. She is the senior vice president of strategy at Mogul basedout of New York. She is in currently in Chelsea right now. So if you do hear anambulance in the background, it's just the lovely sound of the birds in mybeautiful urban jungle. Natasha, welcome. Thank you. Thanks for havingme so so excited to chat with you. So we really just jump right into it allmeat. No fillers, no bs Here on the Brandon's version of this podcast andwant to just care about your entire background. Tell us from, You know, youhave such an interesting kind of path that you've taken in your career. Butalso it started in France. It started in Paris. And, man, that's so cool.Like so tell us a little bit about how... got to where you are today and andand then tell us about your job today. Sure. I So I grew up in Paris. My momis from New York, and my father's French grew up in Paris and they met inIsrael. She moved to Paris, and so I grew up in Paris, a multiculturalhousehold. So I grew up bilingual, speaking French and English at the sametime and when I grew up there. To be honest, I never loved Paris. I neverloved living there that much. I love it now, and I love going back and visiting.But living there is a very different story. And so my passion, what I wantedto do was to be in New York. It was always my dream, so I worked reallyhard. I wanted to get into a college in the States, and I did. I went toGeorgetown and an amazing experience. And after Georgetown, I knew obviouslyI wanted to be New York. So I came here and I started at Bloomingdales dot com.At the time, Bloomingdales dot com was just starting out. Yeah, getting outtheir e commerce and and then I was there for a couple of years doing sitemerchandising, and once I left, it had become their largest store in terms ofrevenue. And then, from there I started working at a small foundation, whichwas focused on bringing together NBA talent, NBA executives to luxury brandsand helping them understand more about the luxury industry. Having them workin stores as well because it's super important for any executive in theluxury industry to have the retail experience. So what we did is we puttogether case studies. The president of the foundation taught a class calledmarketing and luxury goods, I think is what it was called at Columbia BusinessSchool. And so bringing those students, they would work directly hand in handwith the CEO of all the largest luxury...

...brands from Louisville to M s toTiffany's, like all of these huge luxury brands. And they would like withleadership with the CEOs. Yeah, any culture clash, meaning like I couldimagine. And I don't know this to be fact, but I can imagine the head ofamazing fashion brands like this don't want to hear a MBAs opinion aboutanything. You would be surprised. They really do one, because luxury brandsnotably, you know, they've been around for ages and ages, the big ones, and sothey tend to be a little bit Still, they don't take tons of risk. Theydon't take tons of experiments. So it was super interesting for them to hearfrom the younger generation what they would want to see in a luxury brand andwhat they would want them to see have them do. And even some of their ideaswound up getting implemented with cool. Oh, yeah, I guess in that moment, likeyou're saying that when the world was digitally commerce was becoming theprimary source, Yeah, you probably needed to grab an MBA and say, Hey, howdo I do this? Because I am a 70 year luxury brand that's come from sixgenerations in yada yada. So yeah, that makes sense. So that's part of it, forsure is just to have some creative new ideas. But then the other part of it,of course, is to foster this new young talent that they weren't necessarilyhaving tons of success attracting NBA candidates. At least at the time whenthe NBA candidates at the time we're going straight to finance. Ooh, Well,that's cool. And what about now? Because what you're doing now is prettycool. And so, while I was working there I was introduced to Tiffany, thefounder of Mogul, and throughout the years we stayed in touch and I saw herone day post on Facebook about what she was building, and I thought it wassuper interesting. And so I reached out there. I said, Hey, would you have timeto get T? We got tea and she told me...

...about her whole vision, and by the end,she's like, You know, what? Do you want to start just consulting part time withus? And that's kind of how it started. I was consulting part time, and thenshortly thereafter it came on full time. First building out a businessdevelopment team from their building out our sales product, working withTech. And in response to the conversations I was having with clients,we'll tell the listeners what mogul does. Yeah, so we are a community of ofdiverse talent, really aiming to be all inclusive and allowing all of thistalent to be able to learn from each other, create connections, formcollaborations, develop their professional networks and, throughdoing so, also be able to level up their professional learning development.Accessing on demand lessons from industry leaders attending virtualevents where you can authentically grow your network from there. And then, ontop of that, be able to discover exclusive rolls through all thecompanies that we serve and try to find talent for is for a lot of companies,hiring diverse town has become a real priority, especially this year. Exactly. And so all of this diversetown then gets access to all these opportunities from companies who arereally focused on attracting diverse talent, not just ethnicity wise, notjust gender wise, but all types of diversity. And does this include I'mimpartially asking this selfishly, Does this include tech talent? Yes, soincludes tech talent. It includes sales talent. There's a premium community onmobile called moguls and sales. So that's definitely interesting for youraudience and all the way up to board opportunities. Very cool. Yeah, I mean,I I mean, certainly in my startup and tech career, I have found that the techtalent is the place with that tends to be the least diverse and hardest tofind candidates who have who have diversity. Tech is between issue, butoverall, as you get higher and higher... the top, it's an issue regardless ofeverywhere, of course. And thank God this is being addressed now and atleast trying to be addressed. But I'm so glad about the work that you do.Well, look, your career is awesome, and it's so interesting, I'm sure there areparts of it that you got to where you did because of some hard work. But also,some luck. Give me a story of either hard work or luck of that kind of gotyou to where you are today. Yeah, I mean for sure. All throughout hard workis you know, it's a prerequisite. You know, we get anywhere without the hardwork. So whether that was starting in Mogul doing tons of super long nights,long hours doing all the dirty work. You know, no task being too small.Essentially, um, but even going back to high school days of, you know, I wasworking super super hard in high school to even just trying to get into acolleague in the States and be able to leave France. But luck plays a hugerole as well. It was pure luck that I was introduced to Tiffany, our founder.It was pure luck seeing her post about it on Facebook that she took a chancewith me and offered me a consultant position. Yeah, every single thing ispure luck. I love that, you know, maybe give us, like, a minute on theintroduction to Tiffany because that was like, that was a pivotal moment,right? Like that. That little thing that moment. Moment? Yeah, And how wereyou introduced? Like so she had actually worked at CBS at the time withmy brother, and he had obviously met her working with her and was just like,You know, you really should meet this woman, Tiffany. I think you guys wouldreally get along and have a lot to talk about. Isn't it funny how so manycareers are launched with just a tea or coffee or whatever like that? I love it.You know, I went on tons of these at the time because I was thinking of whatmy next step would be. And to be honest,... most of them turned into nothing.But you only need that one to turn into something. I think it's a great thingfor people listening to here, because if you are part of the revenuecollective. You have access to 4000 amazing people. If you're not trying tomeet all of these people, like kind of I am on this podcast. You're doing itwrong. You're just doing it wrong. Like there's somebody out there that hasyour dream opportunity, Which seems like is what you found, Natasha. I mean,you know, I'm sure. I mean, at that time, when I was trying to figure outwhat my next step was, I was meeting with someone for breakfast before work,lunch and after work for a drink. I love it. So what's funny is that that'sthe hard work that couples with the luck of meeting the right person, solove it, love it. Well, look, I always want to the listeners to kind of hearsomething that that could potentially help them literally tomorrow. Is therea tactic or anything? You know, maybe that's the tactic. But is theresomething that comes to mind as sales or marketing tactic that you wouldsuggest for people to implement in their own lives? Yeah, in their ownlives, for sure, just trying to build as many authentic and personalconnections with people as possible. That is what will get you to the nextstep. What will enrich you and get you to where you need to go. Something thatwe've started to do internally at Mogul for Sales and Legion is to use multipleemail aliases. Because if you email too many people from the same account, youthen get marked as spam and then you're not going into inboxes. So we starteddoing a ton of email aliases, and then they all get forwarded to one inbox.But then it prevents you from getting marked as spam. Interesting. I likeLet's not say this too loud. Maybe, maybe, maybe somebody Google will shutthis down. But yeah, I may or may not of like Natasha dot Birnbaum it ongoogle dot com. Natasha scott kim dot Birnbaum Right, right he at on moguldot com. I may or may not have multiple... addresses for myself. Just anoutreach is connected to one of them only. So this mayor, I love this tactic.I can maybe speak from experience. I'm not sure depending on who's listening,but so, uh, yeah, we're in a little bit of the lightning round. What'ssomething? A key position You're hiring for individual contributor sales wraps.Okay. Yeah. And what are they? What are they selling? What, are you going out?And you know what is that sale? So there are two products. One is our saasproduct, which is a talent acquisition platform where companies get access torecruiter seats to source outbound and then also get inbound candidates byposting job opportunities. Okay, cool Like that. Second product is ourexecutive search services. Okay, great. So so kind of retain retainer. Basicexecutive search. Exactly. God, it's beautiful. Okay, cool. And then givesome shout out. Excuse me. Some shoutouts people, you follow that youlike their content and appreciate what they have to their line of thinking forsales and marketing or anything, really, or even some up and comers. So when youwhen I first read the question, I was like, Well, I guess I could give abunch of run of the mill sales blogs or sales leaders to follow, but I actuallythink you get a lot more out of the box ideas when you go off topic, and youlisten to people who are not necessarily in the same sphere offunction as you. Um And so what I listen to a lot of is broken brain. HowI built this, of course. Hidden brain on being Are all these podcasts? Yeah,they're all podcasts. Okay, so I mean, yeah, sure. I only listen to revenuecollected. No, I'm just kidding. Yeah, no, that's that's great on being Ithink I've heard of two but so many less commutes these days. So I'm nothearing my podcast as much as often as possible. I got to get back into that.It's a good morning routine. Love it.

Love it. All right. Well, our listenerswill certainly go and check it out. And then, um, the most important questionto me is always this one. Give me a place to go eat. You know, your NewYork New York City based you can choose one there. You grew up in Paris. Youcan definitely choose one there. Give me about some place we should go checkout to eat up in Paris anywhere you want. I mean, New York, Paris. Eitherone you can give multiple. That's fine. In Paris, I would definitely sayClamato. Yes. Yes, this is This is this while. I mean, did clown bar close andbar closed? Okay, so Clamato, the opening Something new. Okay, Clamato isthe place. So I love this answer. That's such a good one. And then whynot New York? Tell us anything in national motto. So he had Flora Bar,which he just closed? Yes. Parodies. Oh, Estella, hopefully it comes back. Areyou familiar with Astellas? Kind of full menu and everything. Okay, so myfavorite self treatment would be to go to the bar, drink some great wine atEstella and have the beef tartare to start. And then the mushroom, thebutton mushroom on top of the New York That was my main And like and maybeeven a second one of the beef tartare XYZ desert like that was like going toa spa for me. And the muscles are amazing to the muscles. Escabeche,right, I think. Yeah, yeah, I want restaurants back. Let's come back. Imean, maybe by the time this airs, they will be back and everyone a bit. Whatare you guys talking about? Exactly? Amazing. Natasha, Thank you so much forjoining me. Such a pleasure to chat such an interesting background and, uh,again love what you're doing at Mogul and, you know, looking forward to just,you know, cheering you on from afar. Uh, thank you so much and pleasure speakingwith you. Awesome. Okay, that's our show. Thank you so much for listening.If you love the show rate and review in...

...the apple podcasts Spotify app, send itto a friend. Send it to one friend right now, please, and smash thesubscriber reminder. This episode was brought to you by quota path. Quotapath is the first radically transparent end to end compensation solution fromsales reps to finance Get started for free at quota path dot com slashrevenue Collective. I had a lot of fun today. I hope you did too. Now, I hopeyou just crushed your numbers in this month of just end. But now go crunchsome more numbers. Say something Mhm.

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