The Pavilion Podcast
The Pavilion Podcast

Episode · 1 year ago

Ep: 56 Just Give a Sh... w/Daniel Weiner

ABOUT THIS EPISODE

Ep:56 Just Give a Sh... w/Daniel Weiner

Part of the "Is This a Good Time?" series with Brandon Barton.

Hello, everyone. And welcome back to the revenue collective podcast. I am your host, Brandon Barton and you're listening to Is this a good time? The show where I asked Revenue Collective members some really basic questions, and they have incredible answers in a short, 15 minute conversation. We're company live every Tuesday, every Thursday each week. So smash the subscribe button so you can hear me chat with some of the best revenue collective members, any of whom could be your future boss. Our guest today is Daniel Weiner, founder of the newly launched You should Talk to when we talk about how to start a business in the midst of a pandemic before we get going with the questions I wanted to tell you a little bit about this month. Sponsor six cents six cents. The number one account engagement platform helps you identify accounts that are in market for your solution. Prioritize your efforts, engage buyers the right way with highly relevant messaging and measure what actually matters with the six inch platform. You're able to get...

...into more deals, improve win rates, increase overall pipeline and optimized budget. Spend to learn more. Visit six cents dot com slash revenue club. All right, let's do this. Episode 14 Is this a good time? Alright, everyone. I'm super happy to have Daniel. We know with us he is the founder of you should talk to doing some interesting matchmaking in the world of marketing. Daniel, thank you for being here. Thanks for having me. I appreciate it. Yeah, my pleasure, man. So, um, look, we always try to get right into things. All meat. No filler. Tell us about how you got here in your career to founding this company. That is essentially matchmaking. Tell us about that part. Yeah, absolutely. I'd say covid was a despite the obvious negative effects of covid was a happy accident. Career wise for me, I was when I first joined. Revenue collected, actually. VP of sales for a digital marketing agency in Atlanta for the last 7.5 years of my life actually resigned amidst the madness in June or July and kind of dip my toe into what I'm doing now and...

...officially launched in September, which is essentially free to any brand or marketer. I pair them with vetted agencies and or freelancers for virtually any marketing or technology need that they may have. That's very cool. That's right, given to give an example of that, because I've been like I mean, when anyone says anything, it's like, Wow, but you know it out, you know? Give us a good example. Yeah, I mean, it's, you know, best served, I would say, for VP of marketing director of marketing, or CMO, who has something that they need to get done. Whether that's finding an agency of record, you know, building a new website. There's 75,000 agencies in the US alone. Um, it's a daunting task to figure out where to start if you don't already have established relationships, my service just happens to be free for the marketer. So you know it's a time saving and also a bit of an insurance policy. If you're in between figuring out which agencies to contact, I'm happy to give a couple options for you, and you're you're not only kind of...

...talking to people that you know that are good agencies that exist, but you're also saying, Hey, maybe these other ones that I don't know it might be good agencies, So let me go talk to them as well and and bet out new ones as well. Yeah, I'm constantly in my my days are filled talking to agencies or brands. I partner with several agencies who I've vetted and made sure that I would feel comfortable recommending them to anybody. Um, but yeah. I mean, at the end of the day, I want all of the agencies I work with to do well and close. But my bigger promise, which I'm very up front with the agencies about, is I want to be an objective third party for the brand. So whatever is best for them, that's who is getting an introduction to them. Cool and look, you know, hard work. And luck is always the things we talk about here is what makes success give us an example of either or both. That that got you to where you are. Yeah, absolutely. It's a in in terms of hard work, you know, working for a small agency for the last 7.5 years and having that David versus...

Goliath mentality, I'd say I think you know, growing up playing basketball as a 59 guy may have put that in my head I don't think I'll have any NBA aspiration soon, but yeah, you know, continuously or continually went against bigger agencies. And I always wanted to, uh, you know, get to a spot where we were competing with those people. And, you know, it took a lot of time and effort and hard work and consistency to to win bigger named clients that, you know, we've got to a spot where we were beating out bigger agencies, which was really exciting, Uh, point in my career and, uh, Winds I'll never forget. And then in terms of luck, I really hate to say it with covid since it's, you know, such a terrible, horrific thing everyone's been through. But career wise, I probably needed a kick in the ass like covid to, uh, move me to the next place in my career. And it got me to where I am now. And I'd say I've never been more professionally happy than I am now. That's awesome. I...

...mean, look, we all can say all the negative things that have happened, but it's nice to pull some decently good stories out of 2020 and if yours is one, then so be it, man, That's great. Give us a sales or marketing tactic that that people can use, like tomorrow that can help them to generate leads and generate business or what not? Yeah. I mean, for me, personally, I've seen a lot of success just posting and creating as much content as humanly possible meeting people that I want to do business with where they are, which for me is linked in Typically, you know, groups like revenue Collective have obviously been a great place to network. Especially while we're all in this, you know, weird phase of quarantine and getting back to whatever the new normal will be. Um, And then are we Are we allowed to curse on this podcast? Is that is that fair game? Fuck, yeah, I'd say for me, you know, like, I tell people all the time when I asked about the tactic I'm, like, just give a shit. Like especially as an agency working with brands like, just actually care,...

...like you cannot fake that. Which is why when I'm pairing when I'm talking to agencies and brands and say, Like, how do you know who to pair them with? And like, pick the person you actually trust, you know, like pick the you think actually gives a shit about your business. Um, I know no greater tactic than doing that in your own business, and, uh, you can't really fake it, so that all right, I like that. I like that. And, you know, obviously you're in the early stages of your your own, you know, company here. One man show right now. Are you? When is that? What are you looking to hire today If I find the right person? Really? Yeah. I need I need content help and just overall help. Probably not full time. But I'm I just started putting together what? You know, a job description would look like for somebody for probably 20 to 30 hours a month. Something like that to start with, Hopefully knock on. What if it works out being the first the first full time higher at this company? A...

...month? I like that. And and for content, cool. And then give some shout outs. People who you, you know, have been following on either in LinkedIn or whatever that you feel like. You appreciate the content and and love. You know what they're putting out? Yeah, I'd say, uh, Nicole Smith in Atlanta. I would love to give a shadow to She is what got me on this podcast with you by getting me on your radar. And she's been Hooper supportive. You know, I don't know if any of these people are actually like up and coming because they're established, and I think they're all brilliant. But Jeremy Donovan at sales loft puts up my favorite. I mean, just ridiculous data and stuff pulled from their platform. That is insane. And I've implemented in my own email and then job and stuff like that and seen it work, which is always weird when stuff like that, you see, actually works. You talk about a tactic machine, Jeremy Donovan only comes with, like, do this specific thing. I promise you that it works. I have the data. It's Yeah, I shortened all the subject lines based on his thing, and I've seen my open rate and...

...response rate go up. Casey, let who I think used to lead this podcast. She just launched her own podcast, which is awesome to get all podcast like coffee with her the other day and then just outside of this, this network snacks daily for me If if no one listens to that, it's the our favorite friends at Robin Hood's daily Podcast. So you're an excellent job sitting here in early February. Robin Hood was, uh, you know, uh, some some negative vibes toward the Robin Hood, but quite the quite the month for themselves. But I still think they do a good podcast. I'll give them that. All right, Cool. Very cool. And then what about, you know, up and comers? Anybody who's kind of like, you know, a rising star? Yeah, I got connected with somebody recently. She's in revenue collection as, well. Breezy Beaumont. If she's listening and doesn't consider herself up and coming and I apologize, I just think she's brilliant in general, And her content on LinkedIn always always resonates...

...with me. And, uh, we had a really great exploratory call a while back. She's been awesome. And then, uh, I'd love to save my brother, even though he's older than me. Brian up in a D. C. He's director of sales at a community engagement platform called Higher Logic, and he's been instrumental in my my career in this new business and all that sort of stuff, So yeah. All right. Shut up to your brother. He's my proxy CEO or CFO. Since I have no one else currently to bounce ideas off, I was gonna say, Yeah, you're just trying to garner some some like time so you can pick his brain on what to do next, Right? Hopefully, this earns me some points. Next time I see him, I love it. I love it. Amazing and and last, but not least because I am a restaurant fanatic Give me somewhere to go eat in Atlanta or anywhere Could be anywhere. Does not matter. I'll give it. I'll give a shout out to the Atlanta restaurant community since it's across the street from me and I'll be going...

...there in the next 30 minutes to eat there because I'm obsessed with it. Uh, there's a A food hall called Cross Street Market across the street from me and a relatively new food stall called Gi Ho, which is, uh, authentic Indian food. And I am obsessed with a dish called Chicken 65 that is one literally the most addicting flavor I've ever had in my life. I can't Stop eating it. Awesome! Awesome. And wait Where In Atlanta? This old fourth Ward across the street market. Alright, we're going. We're going next time. We're in Atlanta now, After talking to you and Nicole, I have multiple places in Atlanta. Although she went high end I remember we're going to like some some Michelin starred or some like, you know, super fine dining tasting. I knew. I think, for lunch we'll head up, head up this place and go get some Indian. If you want high end, when you're in Atlanta, we can do a umi sushi, which would be my astronomically priced pick that's worth it. Here in Atlanta, it's awesome. I collect astronomically priced sushi restaurants in every city that I go to.

Um, this is this is this is the way that I celebrate, like having a night, uh, you know, away from the family. I don't, like, go out and party or anything like that. I sit by myself at a sushi bar and I eat amazing sushi. Do you want to call it? I'll say our faces off. I'm happy to join you at a do me here. I love it. Let's get this freaking covid thing done, and we'll do it. Do so good to meet and so good to connect. Daniel, you know what you're doing is really interesting. I love this kind of like, Freemium model that you put yourself in. And like, I hope that I hope that folks that are listening the pot reach out to you and and and talk a little marketing. I mean, here you are. Here's somebody who's willing to help you not cost a dime and help you get to achieve what you're looking for. So damn, you're getting so much value from the revenue collected podcast. Thanks, man. Thanks so much for being here. Have a good one. All right, that's our show. Thank you so much for listening. If you love the show, please write a review in the apple podcasts. Spotify have sent it to some friends and make sure to smash...

...that subscribe button. It makes me happy. A reminder This episode was brought to you by six cents powered by AI and Predictive Analytics. Six cents helps you unite your entire revenue team with a shared set of data to achieve predictable revenue growth. I had a ton of fun. Hope you did too. Now get out there and crush your numbers. Say something Mhm.

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