The Pavilion Podcast
The Pavilion Podcast

Episode · 8 months ago

Ep: 56 Just Give a Sh... w/Daniel Weiner

ABOUT THIS EPISODE

Ep:56 Just Give a Sh... w/Daniel Weiner

Part of the "Is This a Good Time?" series with Brandon Barton.

Hello, everyone. And welcome back tothe revenue collective podcast. I am your host, Brandon Barton and you'relistening to Is this a good time? The show where I asked Revenue Collectivemembers some really basic questions, and they have incredible answers in ashort, 15 minute conversation. We're company live every Tuesday, everyThursday each week. So smash the subscribe button so you can hear mechat with some of the best revenue collective members, any of whom couldbe your future boss. Our guest today is Daniel Weiner, founder of the newlylaunched You should Talk to when we talk about how to start a business inthe midst of a pandemic before we get going with the questions I wanted totell you a little bit about this month. Sponsor six cents six cents. The numberone account engagement platform helps you identify accounts that are inmarket for your solution. Prioritize your efforts, engage buyers the rightway with highly relevant messaging and measure what actually matters with thesix inch platform. You're able to get...

...into more deals, improve win rates,increase overall pipeline and optimized budget. Spend to learn more. Visit sixcents dot com slash revenue club. All right, let's do this. Episode 14 Isthis a good time? Alright, everyone. I'm super happy to have Daniel. We knowwith us he is the founder of you should talk to doing some interestingmatchmaking in the world of marketing. Daniel, thank you for being here.Thanks for having me. I appreciate it. Yeah, my pleasure, man. So, um, look,we always try to get right into things. All meat. No filler. Tell us about howyou got here in your career to founding this company. That is essentiallymatchmaking. Tell us about that part. Yeah, absolutely. I'd say covid was adespite the obvious negative effects of covid was a happy accident. Career wisefor me, I was when I first joined. Revenue collected, actually. VP ofsales for a digital marketing agency in Atlanta for the last 7.5 years of mylife actually resigned amidst the madness in June or July and kind of dipmy toe into what I'm doing now and...

...officially launched in September, whichis essentially free to any brand or marketer. I pair them with vettedagencies and or freelancers for virtually any marketing or technologyneed that they may have. That's very cool. That's right, given to give anexample of that, because I've been like I mean, when anyone says anything, it'slike, Wow, but you know it out, you know? Give us a good example. Yeah, Imean, it's, you know, best served, I would say, for VP of marketing directorof marketing, or CMO, who has something that they need to get done. Whetherthat's finding an agency of record, you know, building a new website. There's75,000 agencies in the US alone. Um, it's a daunting task to figure outwhere to start if you don't already have established relationships, myservice just happens to be free for the marketer. So you know it's a timesaving and also a bit of an insurance policy. If you're in between figuringout which agencies to contact, I'm happy to give a couple options for you,and you're you're not only kind of...

...talking to people that you know thatare good agencies that exist, but you're also saying, Hey, maybe theseother ones that I don't know it might be good agencies, So let me go talk tothem as well and and bet out new ones as well. Yeah, I'm constantly in my mydays are filled talking to agencies or brands. I partner with several agencieswho I've vetted and made sure that I would feel comfortable recommendingthem to anybody. Um, but yeah. I mean, at the end of the day, I want all ofthe agencies I work with to do well and close. But my bigger promise, which I'mvery up front with the agencies about, is I want to be an objective thirdparty for the brand. So whatever is best for them, that's who is getting anintroduction to them. Cool and look, you know, hard work. And luck is alwaysthe things we talk about here is what makes success give us an example ofeither or both. That that got you to where you are. Yeah, absolutely. It's ain in terms of hard work, you know, working for a small agency for the last7.5 years and having that David versus...

Goliath mentality, I'd say I think youknow, growing up playing basketball as a 59 guy may have put that in my head Idon't think I'll have any NBA aspiration soon, but yeah, you know,continuously or continually went against bigger agencies. And I alwayswanted to, uh, you know, get to a spot where we were competing with thosepeople. And, you know, it took a lot of time and effort and hard work andconsistency to to win bigger named clients that, you know, we've got to aspot where we were beating out bigger agencies, which was really exciting, Uh,point in my career and, uh, Winds I'll never forget. And then in terms of luck,I really hate to say it with covid since it's, you know, such a terrible,horrific thing everyone's been through. But career wise, I probably needed akick in the ass like covid to, uh, move me to the next place in my career. Andit got me to where I am now. And I'd say I've never been more professionallyhappy than I am now. That's awesome. I...

...mean, look, we all can say all thenegative things that have happened, but it's nice to pull some decently goodstories out of 2020 and if yours is one, then so be it, man, That's great. Giveus a sales or marketing tactic that that people can use, like tomorrow thatcan help them to generate leads and generate business or what not? Yeah. Imean, for me, personally, I've seen a lot of success just posting andcreating as much content as humanly possible meeting people that I want todo business with where they are, which for me is linked in Typically, you know,groups like revenue Collective have obviously been a great place to network.Especially while we're all in this, you know, weird phase of quarantine andgetting back to whatever the new normal will be. Um, And then are we Are weallowed to curse on this podcast? Is that is that fair game? Fuck, yeah, I'dsay for me, you know, like, I tell people all the time when I asked aboutthe tactic I'm, like, just give a shit. Like especially as an agency workingwith brands like, just actually care,...

...like you cannot fake that. Which is whywhen I'm pairing when I'm talking to agencies and brands and say, Like, howdo you know who to pair them with? And like, pick the person you actuallytrust, you know, like pick the you think actually gives a shit about yourbusiness. Um, I know no greater tactic than doing that in your own business,and, uh, you can't really fake it, so that all right, I like that. I likethat. And, you know, obviously you're in the early stages of your your own,you know, company here. One man show right now. Are you? When is that? Whatare you looking to hire today If I find the right person? Really? Yeah. I needI need content help and just overall help. Probably not full time. But I'm Ijust started putting together what? You know, a job description would look likefor somebody for probably 20 to 30 hours a month. Something like that tostart with, Hopefully knock on. What if it works out being the first the firstfull time higher at this company? A...

...month? I like that. And and for content,cool. And then give some shout outs. People who you, you know, have beenfollowing on either in LinkedIn or whatever that you feel like. Youappreciate the content and and love. You know what they're putting out? Yeah,I'd say, uh, Nicole Smith in Atlanta. I would love to give a shadow to She iswhat got me on this podcast with you by getting me on your radar. And she'sbeen Hooper supportive. You know, I don't know if any of these people areactually like up and coming because they're established, and I thinkthey're all brilliant. But Jeremy Donovan at sales loft puts up myfavorite. I mean, just ridiculous data and stuff pulled from their platform.That is insane. And I've implemented in my own email and then job and stufflike that and seen it work, which is always weird when stuff like that, yousee, actually works. You talk about a tactic machine, Jeremy Donovan onlycomes with, like, do this specific thing. I promise you that it works. Ihave the data. It's Yeah, I shortened all the subject lines based on histhing, and I've seen my open rate and...

...response rate go up. Casey, let who Ithink used to lead this podcast. She just launched her own podcast, which isawesome to get all podcast like coffee with her the other day and then justoutside of this, this network snacks daily for me If if no one listens tothat, it's the our favorite friends at Robin Hood's daily Podcast. So you'rean excellent job sitting here in early February. Robin Hood was, uh, you know,uh, some some negative vibes toward the Robin Hood, but quite the quite themonth for themselves. But I still think they do a good podcast. I'll give themthat. All right, Cool. Very cool. And then what about, you know, up andcomers? Anybody who's kind of like, you know, a rising star? Yeah, I gotconnected with somebody recently. She's in revenue collection as, well. BreezyBeaumont. If she's listening and doesn't consider herself up and comingand I apologize, I just think she's brilliant in general, And her contenton LinkedIn always always resonates...

...with me. And, uh, we had a really greatexploratory call a while back. She's been awesome. And then, uh, I'd love tosave my brother, even though he's older than me. Brian up in a D. C. He'sdirector of sales at a community engagement platform called Higher Logic,and he's been instrumental in my my career in this new business and allthat sort of stuff, So yeah. All right. Shut up to your brother. He's my proxyCEO or CFO. Since I have no one else currently to bounce ideas off, I wasgonna say, Yeah, you're just trying to garner some some like time so you canpick his brain on what to do next, Right? Hopefully, this earns me somepoints. Next time I see him, I love it. I love it. Amazing and and last, butnot least because I am a restaurant fanatic Give me somewhere to go eat inAtlanta or anywhere Could be anywhere. Does not matter. I'll give it. I'llgive a shout out to the Atlanta restaurant community since it's acrossthe street from me and I'll be going...

...there in the next 30 minutes to eatthere because I'm obsessed with it. Uh, there's a A food hall called CrossStreet Market across the street from me and a relatively new food stall calledGi Ho, which is, uh, authentic Indian food. And I am obsessed with a dishcalled Chicken 65 that is one literally the most addicting flavor I've ever hadin my life. I can't Stop eating it. Awesome! Awesome. And wait Where InAtlanta? This old fourth Ward across the street market. Alright, we're going.We're going next time. We're in Atlanta now, After talking to you and Nicole, Ihave multiple places in Atlanta. Although she went high end I rememberwe're going to like some some Michelin starred or some like, you know, superfine dining tasting. I knew. I think, for lunch we'll head up, head up thisplace and go get some Indian. If you want high end, when you're in Atlanta,we can do a umi sushi, which would be my astronomically priced pick that'sworth it. Here in Atlanta, it's awesome. I collect astronomically priced sushirestaurants in every city that I go to.

Um, this is this is this is the waythat I celebrate, like having a night, uh, you know, away from the family. Idon't, like, go out and party or anything like that. I sit by myself ata sushi bar and I eat amazing sushi. Do you want to call it? I'll say our facesoff. I'm happy to join you at a do me here. I love it. Let's get thisfreaking covid thing done, and we'll do it. Do so good to meet and so good toconnect. Daniel, you know what you're doing is really interesting. I lovethis kind of like, Freemium model that you put yourself in. And like, I hopethat I hope that folks that are listening the pot reach out to you andand and talk a little marketing. I mean, here you are. Here's somebody who'swilling to help you not cost a dime and help you get to achieve what you'relooking for. So damn, you're getting so much value from the revenue collectedpodcast. Thanks, man. Thanks so much for being here. Have a good one. Allright, that's our show. Thank you so much for listening. If you love theshow, please write a review in the apple podcasts. Spotify have sent it tosome friends and make sure to smash...

...that subscribe button. It makes mehappy. A reminder This episode was brought to you by six cents powered byAI and Predictive Analytics. Six cents helps you unite your entire revenueteam with a shared set of data to achieve predictable revenue growth. Ihad a ton of fun. Hope you did too. Now get out there and crush your numbers. Say something Mhm.

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