The Pavilion Podcast
The Pavilion Podcast

Episode · 9 months ago

Ep 151: Give People Luck w/ JoAnn Martin


Ep 151: Give People Luck w/ JoAnn Martin 

Part of the "Is This A Good Time?" series hosted by Brandon Barton.

Hello everyone and welcome back to the pavilion podcast. I am your host, Brandon Martin, you're listening to is this a good time show? I put pavilion members in the hot seat for 15 minutes we hear their incredible stories, a lot of fun. We really shows Tuesday since thursday. So please hit subscribe please. We want to see more people subscribing. It shows us love, we're doing this all out of the goodness of our hearts, so hit it and then you wouldn't miss a hearing from all these great people. So the great person on the hot today is Joanne Martin. She is the Senior Director of Communications at Electric. Can we talk about this incredible concept of giving people luck? You all have heard me talk about luck for a minute and this, this is a little bit of a mind blowing one. So I'm glad you're listening this month, sponsor is Sentosa. Sentosa the leading sending platform is the most effective way for revenue generating teams to stand out with new ways to engage at strategic points throughout the customer journey by connecting digital and physical strategies. Companies can engage, acquire and retain customers easier than ever before. All right, let's do this episode 72 is this a good time. We are here with Joanne martin? She is the senior director of Communications at Electric Joanne, so great to have you on the podcast. Thank you so much for inviting me. This is great. We have a mutual friend in common in terms of Andrea Kyle, she is your direct, she you directly report to hire, is that right? Yeah, she was a friend and then she became my boss. Um and so now she's my boss strictly now. Just your boss. I'm very much a working well, I'm excited to dish on her. No ill meat, no fillers jump right into the questions. We will not talk badly about you Andrea I imagine you're listening because of course you listen to every single episode but let's get right into it. Tell us about your current role. We've heard a little bit about electric on the pod but tell us about what you do for them and then of course like the path you took to get here because you just started there this year. So you were not always there. I was not born into electric...

...unfortunately, but as they say about texas, I got there as fast as I can. Um I know I'm senior Director of Communications at Electric electric makes I t easy for small businesses for those in Pavilion. You're probably very familiar with electric through Andrea and her work with the company. I came to electric actually through this relationship with Andrea through Pavilion. So really great kind of connect the dots story there, but I came from my role is VP of marketing at search spring prior to that held multiple marketing leadership positions across most of my career being invited recessed so we could talk about that for hours but as I understand this is a 12 minute podcast, so well fit all of that into 12 minutes. We Fit hours of content in 15 minutes. So like I just made it up and most and it's funny because most of it seems like most of you the leader roles in your career have been out of Dallas or san Antonio. You've been in texas for a minute. I have, I've been in Texas for almost 10 years now. That's cool. What brought you there? Family? I met my husband, my husband is from texas for most of his life. So we made our way back here. What college football are you cheering for them? I wish I could say I had a team. I don't know. He must right, He's from texas. Yeah, I mean he's a UTI fan, but we believe we live our own lives. No. Yeah, fair, fair, fair. I just, I mean, you know, it's like football is religion there. So like usually it is that it makes it uh hard in the home if you're cheering for two opposite texas football team. I mean like, gosh, you can't be an Oklahoma fan, that's for sure. Oh no, that let's let's let's not go crazy. I know would never be an Oklahoma fan. Well give us give us 30 seconds on the, You know, startup or tech assassin in, in Texas. What have you seen over the past 10 years. Yeah, I've been fortunate recently to be in...

...saN Antonio which has a really interesting tech community. There's a lot of tech here that is kind of based around the military community SAN Antonio's military city usA but there's also Rackspace based here in SAN Antonio and a lot of investment came out of that company to start building a startup scene. So search spring actually, my former companies based here in SAN Antonio and is part of the scale works, portfolio companies like charge if I Yeah, it's a really interesting community, I'd say in the sense that we're about an hour from Austin, right, so we were not Austin and the city is kind of finding its own identity as a tech community. Um but because of our proximity to Austin, a very big tech community, it's always kind of based on, are we going to be the next Austin? Could we differentiate ourselves from Austin by being a little bit more playful, it's kind of a family based community, so a lot of really interesting things happening here. Keep an eye on SAN Antonio, I think it will be an up and comer, love it, love it. I like finding cities that are trying to achieve kind of this status of being a tech city, whatever you can always find great employees there that are line level like SDR is and customer success and like people that are trying to break in and are, are yearning to learn right, like that's great. So yeah, it's great that SAN Antonio is a really diverse city which you don't see in a lot of tech communities. So it has the benefit of being able to pull from a diverse workforce and create a lot of opportunity in a city that is one of the largest cities in our country. I think it's the left seventh largest city in the US, but a lot of it really isn't, isn't built around, Well, that's just a very sprawling populist community. So a lot of opportunities being created here by tech, which is great, love it, love it. We'll look hard work and luck are the things that get us where we are in our careers. And...

I wonder if you could share a story of either on how, you know, you've gotten to all these amazing VP and director roles. Yeah, I think a lot of times when people ask the question, was it hard work or luck? The question is ultimately, was it in or outside of your control. And I kind of reflected on this question a bit, because I think of it in the context of my husband, who is a teacher and he teaches in a school district where a lot of kids don't have a lot of what we could call luck, things outside of your control that contribute to your success. And I think kind of, rather than telling a personal story about like areas of luck or hard work because I think both contribute. Um I bring myself back to kind of, instances of luck for me have ultimately been people around me who were generous or shared their experience, share their knowledge, their criticism or their feedback, and while yes, maybe circumstance being in the right place at the right time played a lot into my success, I ultimately, I think it was it was those people who gave me knowledge outside of my control, that contributed to where I am today, and will contribute to where I'm going, so I try to keep in mind, like, we can create, look for other people, and if we're if we're open to it, I think, and we just take those little moments of I can give this person something that's outside of their control, that will make their lives better, I think that's something we can control for other people. I'm like, I'm like, tearing up this is this, I've done maybe 75 of these, and that's like an incredible insight into this question that I ask everybody, which is, you cant I truly believe that you can't create your own luck, I know that hard work and putting yourself in different scenarios and all that other crap, but there are moments when shit, amazing shit happens, as you said, is completely outside of your control, and it's egotistical to think that it was...

...your in your control in the first place, but I've never really looked at it from the other perspective, which is you actually can give luck, That's, that's an incredibly powerful idea. I'm gonna, God, we're weaving this into the question from now on how it, it's very, do you have an example of how you give, how you've given people look like, do you have maybe not to put you on the spot, but like, is there something that you can think of? I mean, it feels a little bit like, let's chat out our friend Andrea maybe she is, you know, imparted a bit of this on to you in terms of bringing you into that world of electric or maybe you reach out to her. I don't know, I mean we met through Pavilion, so I'd say yes, in the sense that I can't control that I hire myself at Electric, I can do, I can do the work to put myself in a position to be the best person for the job and to be in the peripheral for the role, but ultimately it was Andrew's decision to bring me on. And so yes, there is an element of luck there that she found me to be the best person for the job. I think if I look at maybe stories of how people have shared, look, I'll go back to my husband who is a teacher because I love bragging on him, I'm so proud of what he does you recently because of the pandemic. There's a lot of scheduling changes in schools, a lot of challenges. Getting everyone in the classroom to kind of keep things on pace for the year and they had one class or one day of classes where people were making up tests so they didn't go with the normal lesson plan and he spent the time talking about compounding interest and he's like, he's an ap government and economics you here, This is a government class, It's not in the curriculum, but for these are high school seniors who probably have never been exposed to personal finance classes and instead of saying, hey, let's wheel out the old like VHS tape on the cart that we had when our teachers who didn't have anything else to do. You kind of stood up there and said, let me teach you something that Maybe gives you a little bit of luck for your future. This is going to be better than what I've been wheeling out... a bill of rights video that was made in 1947. I'm sure we could go on a whole tangent on why is personal finance not taught in school, but fine. We could talk about that for hours to No, no, no, thank you that. Well, I think uh my hope most people on that are listening have have learned the lessons of personal finance already, but hey, you never know. Alright, well look, you obviously have been in all these different marketing roles. Give us a tactic that people can kind of utilize in their either their storytelling or, or in how they are marketing their VTB brand? Yeah, there are so many. The one I want to touch on is fun. It seems too simple. Right? Like, oh, okay. So you're just gonna have fun and that's going to build your business. No fun alone is not going to build your business. But let's say you and I were going to go hang out tonight, we're trying to figure out what we're going to do. And I'm like, hey, would you rather go sit and listen to like a VP of sales talk about best practices and prospecting or would you like to go play laser tag and eat pizza. You'd probably be like, okay, give me the pizza. I'm there. I'm probably going to pass on the VP of sales. That's not to say education isn't helpful or no active two years. But I think we forget sometimes invite the prospect out for a burger. Let's have fun with our content. Let's have fun in our sales process and I think it's kind of a refreshing tactic that a lot of people don't touch on, much like that. I like that anyone you're hiring for. Yeah, it is not live yet, but I'm hiring for a director of content and campaigns to sit on our branding. Com's team. So until it is a live job description, just reach out to me and in slack or hit me up and I'd love to talk about that? I bet it will be live at the time. This goes live content and campaigns. Does that mean that this person that you have... folks that are writing all the campaigns for? Is this all the content, email content that's going out from sdrs or campaign meeting something different campaigns meaning something totally different. This team will be responsible for content across the life cycle. So campaigns includes brand campaigns, Pr campaigns, educational campaigns does not include writing SDR sequences if you want to jump in. I think having eyes on SDR sequences is never a bad thing. I mean this is the front line, this is the beginning of introducing your brand to somebody, which is why I was like, hey, that's a little interesting to pull on that for a second. But hey, maybe, maybe because of the pot now that somebody will be like, I want to write the SDR campaigns and do all that other stuff. You give me a call. I would love to have someone off for the right S. P. R. Campaign, love it, Love it. Well give some people that you have, you know, followed and want to give shoutouts to whether you know up and comers or folks who are already established. Yeah, so shout outs and in terms of someone to follow for content, I recently met a man named Jonathan Bhaskar, he's the ceo of his own company started called basket basket and company and they do consulting for people, teams, founders, really everything people related within a company. And I met him because he's speaking at our brand conference about preventing burnout. And as we're prepping for this session and he's telling his story and speaking about his perspective on it, I am just blown away by the depth of wisdom that he has and and he's, he has never ever phoned in a conversation. You know, like there there are people who, there are talking points and anyone could pull out three bullet points about preventing burnout and say, you know, we need more data, we need to survey our teams more, we need Fridays off, which consequently I agree with Fridays off, let's not take those away yet. But he just goes beyond that to kind of challenge the bullshit excuses for letting our teams burnout.

And, and I think it's a very timely voice right now is a lot of trying to battle. That is certainly something that a lot of people are dealing with, the monotony of not going to an office hate saying that, but like it is actually has some side effects that are negative too. I think that there are a lot of factors in that, right. This is burnout something top of mind for me right now, as I think about developing a team while so much is changing. And I often wonder whether this isn't a new issue created by the pandemic. It's an issue that's made more visible by the pandemic. I think in tech and we talk about this and Pavilion a lot. It's kind of what Pavilion is founded on a lot of tech executives get to two years and they're completely depleted and that's not a new occurrence, that's not new because of Covid, It's just a little bit more visible because we're talking about it more and I think as people have been more comfortable bringing the other challenges in their lives to their jobs, things like my kids are home, it's exhausting. My kids are sick. It's exhausting. I have to pull them out of school. I have to balance 72 things. We all feel challenged right now and so people feel more comfortable sharing the fact that they're feeling challenged and so I think it's just become a lot more visible and it looks like it's become a much bigger problem. But I think it's just, we're getting to that point where we have to start finding solutions because people are talking about it instead of just leaving interesting. So it's always been there, the sleep, the sleeping giant issue in our industry. I like that. Very cool. Well look as with everybody and I hope that you're going to give me someplace local and well not necessarily local in san Antonio could be in Dallas who I need to live there. You have to tell us a good, uh, spot to go eat. Maybe some tex Mex and just, maybe it's like a slow, it doesn't have to be but 100%. So if you're in san...

Antonio, go to mary's tacos, you're going to spend $2 maybe a dollar 50 on a taco. And this taco is, it is not street taco. This taco is like four tacos, but they have the best breakfast tacos in my opinion, in all of san Antonio and san Antonio is known for its breakfast tacos, you know, it's going to be good. Alright, I like this and that's a great tip because you know, if you do any business travel to san Antonio, you need deep breakfast. Right? So go, you know, you're not having usually client breakfast. So go go to mary's right, Joanne awesome to chat. We've now scheduled three other podcast, our long podcasts on on all the other issues that we brought up that we could talk forever. But as far as this one goes, coming to an end, I appreciate you being on and uh looking forward to staying in touch. Yeah, Likewise, thank you so much for having me. It's been a blast. All right, that's our show. Thank you so much for listening. If you love the show rating, review five stars everywhere, send it to friends. Do this stuff reminder. This episode is brought to you by Sandoz. So they deliver modern direct mail, personalized gifts and other physical impressions that make your outreach more personal. I had fun. Hope you did too. Now go crush those numbers. Say something. Mhm. Yeah.

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