The Pavilion Podcast
The Pavilion Podcast

Episode · 1 month ago

Ep 151: Give People Luck w/ JoAnn Martin

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Ep 151: Give People Luck w/ JoAnn Martin 

Part of the "Is This A Good Time?" series hosted by Brandon Barton.

Hello everyone and welcome back to thepavilion podcast. I am your host, Brandon Martin, you're listening to isthis a good time show? I put pavilion members in the hot seat for 15 minuteswe hear their incredible stories, a lot of fun. We really shows Tuesday sincethursday. So please hit subscribe please. We want to see more peoplesubscribing. It shows us love, we're doing this all out of the goodness ofour hearts, so hit it and then you wouldn't miss a hearing from all thesegreat people. So the great person on the hot today is Joanne Martin. She isthe Senior Director of Communications at Electric. Can we talk about thisincredible concept of giving people luck? You all have heard me talk aboutluck for a minute and this, this is a little bit of a mind blowing one. SoI'm glad you're listening this month, sponsor is Sentosa. Sentosa the leadingsending platform is the most effective way for revenue generating teams tostand out with new ways to engage at strategic points throughout thecustomer journey by connecting digital and physical strategies. Companies canengage, acquire and retain customers easier than ever before. All right,let's do this episode 72 is this a good time. We are here with Joanne martin?She is the senior director of Communications at Electric Joanne, sogreat to have you on the podcast. Thank you so much for inviting me. This isgreat. We have a mutual friend in common in terms of Andrea Kyle, she isyour direct, she you directly report to hire, is that right? Yeah, she was afriend and then she became my boss. Um and so now she's my boss strictly now.Just your boss. I'm very much a working well, I'm excited to dish on her. Noill meat, no fillers jump right into the questions. We will not talk badlyabout you Andrea I imagine you're listening because of course you listento every single episode but let's get right into it. Tell us about yourcurrent role. We've heard a little bit about electric on the pod but tell usabout what you do for them and then of course like the path you took to gethere because you just started there this year. So you were not always there.I was not born into electric...

...unfortunately, but as they say abouttexas, I got there as fast as I can. Um I know I'm senior Director ofCommunications at Electric electric makes I t easy for small businesses forthose in Pavilion. You're probably very familiar with electric through Andreaand her work with the company. I came to electric actually through thisrelationship with Andrea through Pavilion. So really great kind ofconnect the dots story there, but I came from my role is VP of marketing atsearch spring prior to that held multiple marketing leadership positionsacross most of my career being invited recessed so we could talk about thatfor hours but as I understand this is a 12 minute podcast, so well fit all ofthat into 12 minutes. We Fit hours of content in 15 minutes. So like I justmade it up and most and it's funny because most of it seems like most ofyou the leader roles in your career have been out of Dallas or san Antonio.You've been in texas for a minute. I have, I've been in Texas for almost 10years now. That's cool. What brought you there? Family? I met my husband, myhusband is from texas for most of his life. So we made our way back here.What college football are you cheering for them? I wish I could say I had ateam. I don't know. He must right, He's from texas. Yeah, I mean he's a UTI fan,but we believe we live our own lives. No. Yeah, fair, fair, fair. I just, Imean, you know, it's like football is religion there. So like usually it isthat it makes it uh hard in the home if you're cheering for two opposite texasfootball team. I mean like, gosh, you can't be an Oklahoma fan, that's forsure. Oh no, that let's let's let's not go crazy. I know would never be anOklahoma fan. Well give us give us 30 seconds on the, You know, startup ortech assassin in, in Texas. What have you seen over the past 10 years. Yeah,I've been fortunate recently to be in...

...saN Antonio which has a reallyinteresting tech community. There's a lot of tech here that is kind of basedaround the military community SAN Antonio's military city usA but there'salso Rackspace based here in SAN Antonio and a lot of investment cameout of that company to start building a startup scene. So search springactually, my former companies based here in SAN Antonio and is part of thescale works, portfolio companies like charge if I Yeah, it's a reallyinteresting community, I'd say in the sense that we're about an hour fromAustin, right, so we were not Austin and the city is kind of finding its ownidentity as a tech community. Um but because of our proximity to Austin, avery big tech community, it's always kind of based on, are we going to bethe next Austin? Could we differentiate ourselves from Austin by being a littlebit more playful, it's kind of a family based community, so a lot of reallyinteresting things happening here. Keep an eye on SAN Antonio, I think it willbe an up and comer, love it, love it. I like finding cities that are trying toachieve kind of this status of being a tech city, whatever you can always findgreat employees there that are line level like SDR is and customer successand like people that are trying to break in and are, are yearning to learnright, like that's great. So yeah, it's great that SAN Antonio is a reallydiverse city which you don't see in a lot of tech communities. So it has thebenefit of being able to pull from a diverse workforce and create a lot ofopportunity in a city that is one of the largest cities in our country. Ithink it's the left seventh largest city in the US, but a lot of it reallyisn't, isn't built around, Well, that's just a very sprawling populistcommunity. So a lot of opportunities being created here by tech, which isgreat, love it, love it. We'll look hard work and luck are the things thatget us where we are in our careers. And...

I wonder if you could share a story ofeither on how, you know, you've gotten to all these amazing VP and directorroles. Yeah, I think a lot of times when people ask the question, was ithard work or luck? The question is ultimately, was it in or outside ofyour control. And I kind of reflected on this question a bit, because I thinkof it in the context of my husband, who is a teacher and he teaches in a schooldistrict where a lot of kids don't have a lot of what we could call luck,things outside of your control that contribute to your success. And I thinkkind of, rather than telling a personal story about like areas of luck or hardwork because I think both contribute. Um I bring myself back to kind of,instances of luck for me have ultimately been people around me whowere generous or shared their experience, share their knowledge,their criticism or their feedback, and while yes, maybe circumstance being inthe right place at the right time played a lot into my success, Iultimately, I think it was it was those people who gave me knowledge outside ofmy control, that contributed to where I am today, and will contribute to whereI'm going, so I try to keep in mind, like, we can create, look for otherpeople, and if we're if we're open to it, I think, and we just take thoselittle moments of I can give this person something that's outside oftheir control, that will make their lives better, I think that's somethingwe can control for other people. I'm like, I'm like, tearing up this is this,I've done maybe 75 of these, and that's like an incredible insight into thisquestion that I ask everybody, which is, you cant I truly believe that you can'tcreate your own luck, I know that hard work and putting yourself in differentscenarios and all that other crap, but there are moments when shit, amazingshit happens, as you said, is completely outside of your control, andit's egotistical to think that it was...

...your in your control in the first place,but I've never really looked at it from the other perspective, which is youactually can give luck, That's, that's an incredibly powerful idea. I'm gonna,God, we're weaving this into the question from now on how it, it's very,do you have an example of how you give, how you've given people look like, doyou have maybe not to put you on the spot, but like, is there something thatyou can think of? I mean, it feels a little bit like, let's chat out ourfriend Andrea maybe she is, you know, imparted a bit of this on to you interms of bringing you into that world of electric or maybe you reach out toher. I don't know, I mean we met through Pavilion, so I'd say yes, inthe sense that I can't control that I hire myself at Electric, I can do, Ican do the work to put myself in a position to be the best person for thejob and to be in the peripheral for the role, but ultimately it was Andrew'sdecision to bring me on. And so yes, there is an element of luck there thatshe found me to be the best person for the job. I think if I look at maybestories of how people have shared, look, I'll go back to my husband who is ateacher because I love bragging on him, I'm so proud of what he does yourecently because of the pandemic. There's a lot of scheduling changes inschools, a lot of challenges. Getting everyone in the classroom to kind ofkeep things on pace for the year and they had one class or one day ofclasses where people were making up tests so they didn't go with the normallesson plan and he spent the time talking about compounding interest andhe's like, he's an ap government and economics you here, This is agovernment class, It's not in the curriculum, but for these are highschool seniors who probably have never been exposed to personal financeclasses and instead of saying, hey, let's wheel out the old like VHS tapeon the cart that we had when our teachers who didn't have anything elseto do. You kind of stood up there and said, let me teach you something thatMaybe gives you a little bit of luck for your future. This is going to bebetter than what I've been wheeling out...

...like a bill of rights video that wasmade in 1947. I'm sure we could go on a whole tangent on why is personalfinance not taught in school, but fine. We could talk about that for hours toNo, no, no, thank you that. Well, I think uh my hope most people on thatare listening have have learned the lessons of personal finance already,but hey, you never know. Alright, well look, you obviously have been in allthese different marketing roles. Give us a tactic that people can kind ofutilize in their either their storytelling or, or in how they aremarketing their VTB brand? Yeah, there are so many. The one I want to touch onis fun. It seems too simple. Right? Like, oh, okay. So you're just gonnahave fun and that's going to build your business. No fun alone is not going tobuild your business. But let's say you and I were going to go hang out tonight,we're trying to figure out what we're going to do. And I'm like, hey, wouldyou rather go sit and listen to like a VP of sales talk about best practicesand prospecting or would you like to go play laser tag and eat pizza. You'dprobably be like, okay, give me the pizza. I'm there. I'm probably going topass on the VP of sales. That's not to say education isn't helpful or noactive two years. But I think we forget sometimes invite the prospect out for aburger. Let's have fun with our content. Let's have fun in our sales process andI think it's kind of a refreshing tactic that a lot of people don't touchon, much like that. I like that anyone you're hiring for. Yeah, it is not liveyet, but I'm hiring for a director of content and campaigns to sit on ourbranding. Com's team. So until it is a live job description, just reach out tome and in slack or hit me up and I'd love to talk about that? I bet it willbe live at the time. This goes live content and campaigns. Does that meanthat this person that you have...

...marketing folks that are writing allthe campaigns for? Is this all the content, email content that's going outfrom sdrs or campaign meeting something different campaigns meaning somethingtotally different. This team will be responsible for content across the lifecycle. So campaigns includes brand campaigns, Pr campaigns, educationalcampaigns does not include writing SDR sequences if you want to jump in. Ithink having eyes on SDR sequences is never a bad thing. I mean this is thefront line, this is the beginning of introducing your brand to somebody,which is why I was like, hey, that's a little interesting to pull on that fora second. But hey, maybe, maybe because of the pot now that somebody will belike, I want to write the SDR campaigns and do all that other stuff. You giveme a call. I would love to have someone off for the right S. P. R. Campaign,love it, Love it. Well give some people that you have, you know, followed andwant to give shoutouts to whether you know up and comers or folks who arealready established. Yeah, so shout outs and in terms of someone to followfor content, I recently met a man named Jonathan Bhaskar, he's the ceo of hisown company started called basket basket and company and they doconsulting for people, teams, founders, really everything people related withina company. And I met him because he's speaking at our brand conference aboutpreventing burnout. And as we're prepping for this session and he'stelling his story and speaking about his perspective on it, I am just blownaway by the depth of wisdom that he has and and he's, he has never ever phonedin a conversation. You know, like there there are people who, there are talkingpoints and anyone could pull out three bullet points about preventing burnoutand say, you know, we need more data, we need to survey our teams more, weneed Fridays off, which consequently I agree with Fridays off, let's not takethose away yet. But he just goes beyond that to kind of challenge the bullshitexcuses for letting our teams burnout.

And, and I think it's a very timelyvoice right now is a lot of trying to battle. That is certainly somethingthat a lot of people are dealing with, the monotony of not going to an officehate saying that, but like it is actually has some side effects that arenegative too. I think that there are a lot of factors in that, right. This isburnout something top of mind for me right now, as I think about developinga team while so much is changing. And I often wonder whether this isn't a newissue created by the pandemic. It's an issue that's made more visible by thepandemic. I think in tech and we talk about this and Pavilion a lot. It'skind of what Pavilion is founded on a lot of tech executives get to two yearsand they're completely depleted and that's not a new occurrence, that's notnew because of Covid, It's just a little bit more visible because we'retalking about it more and I think as people have been more comfortablebringing the other challenges in their lives to their jobs, things like mykids are home, it's exhausting. My kids are sick. It's exhausting. I have topull them out of school. I have to balance 72 things. We all feelchallenged right now and so people feel more comfortable sharing the fact thatthey're feeling challenged and so I think it's just become a lot morevisible and it looks like it's become a much bigger problem. But I think it'sjust, we're getting to that point where we have to start finding solutionsbecause people are talking about it instead of just leaving interesting. Soit's always been there, the sleep, the sleeping giant issue in our industry. Ilike that. Very cool. Well look as with everybody and I hope that you're goingto give me someplace local and well not necessarily local in san Antonio couldbe in Dallas who I need to live there. You have to tell us a good, uh, spot togo eat. Maybe some tex Mex and just, maybe it's like a slow, it doesn't haveto be but 100%. So if you're in san...

Antonio, go to mary's tacos, you'regoing to spend $2 maybe a dollar 50 on a taco. And this taco is, it is notstreet taco. This taco is like four tacos, but they have the best breakfasttacos in my opinion, in all of san Antonio and san Antonio is known forits breakfast tacos, you know, it's going to be good. Alright, I like thisand that's a great tip because you know, if you do any business travel to sanAntonio, you need deep breakfast. Right? So go, you know, you're not havingusually client breakfast. So go go to mary's right, Joanne awesome to chat.We've now scheduled three other podcast, our long podcasts on on all the otherissues that we brought up that we could talk forever. But as far as this onegoes, coming to an end, I appreciate you being on and uh looking forward tostaying in touch. Yeah, Likewise, thank you so much for having me. It's been ablast. All right, that's our show. Thank you so much for listening. If youlove the show rating, review five stars everywhere, send it to friends. Do thisstuff reminder. This episode is brought to you by Sandoz. So they delivermodern direct mail, personalized gifts and other physical impressions thatmake your outreach more personal. I had fun. Hope you did too. Now go crushthose numbers. Say something. Mhm. Yeah.

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