The Pavilion Podcast
The Pavilion Podcast

Episode · 1 year ago

Ep 19: Do You Have a Book Brewing Inside of You? Matt Bray Tells All

ABOUT THIS EPISODE

Ep 19: Do You Have a Book Brewing Inside of You? Matt Bray Tells All

O High and welcome to the revenuecollective PODCAST, my name is Casey Letgordon and I'm your host today, I'msitting down with Mat Bray Matt is the author of the book. The partnershipprinciple he'll be telling US behind the scenes. Looked at what it was liketo write a book and for those of you listening that may have a book browinginside you. This is the place to go. He also want to give a shout out totoday's sponsors. This month's sponsor is Sindoso Sindoso. The leading sendingplatform is the most effective way for revenue, generating teams to stand outwith new ways to engage at strategic point throughout the customer journey.By connecting digital and physical strategies, companies can engage,applier and retain customers easier than ever before. Thank you to Scindosoand let's dig in with map hello, everyone. This is Katy Lengordon,your revenue, collective podcast host and I am sitting down with Mat Bray theauthor of the new book, the Partnership Principale Matt. Thank you for beinghere said Y, all right. So when I got the email fromSam that you and I were going to talk, I was so excited because this is a sideof our revenue, collective community. I don't think we've explored yet and whenyou- and I were talking- you said this topic is around. If you have a bookbrewing inside you, I'm going to tell all I'm going to tell about myexperience of writing it, the goods, the Bads, what it was like to take timeoff how I took my knowledge and experiences and put it down to paperand even Whith, the we'll say, the last ten percent of giving it over thefinished line and and what that looks like. So I'm I'm excited to sit downtoday and appreciate you. You know talking about your journey yeah. Thankyou. What a journey it's been! I think when, when people contemplate or Havitidea of writing a book and actually Thnwhat, am I going to like it aboutwhos in my parget Alla? It's not going to be my Gol and all that kind ofFundamena o a protect and tout patent that yougot tostart tuing down and D and creat Om motica direction out there, theresAtat ta Sar tere's only one percent of people who actually think about doingit. actuall do it. If I shol walk out the other end and say that I've done itand been for me a a phenominal achievement to say Alesa, but I did doit in in six months, Wes Abit Min blowing a lot of people take a fairnumber of years to do it that I did as the help of ovously taking the time offthrough the period of cove, Tand, faling and Alse peing part of therevenue collected, gave become of inspiration about tiking down andwriting and actually dealing with some of the challenges. Tha Alon, themembers of the revenue clective have within the arena of of Ponshit, whichis still to some degree, an unknown dark artwhen it comes to generating indirect mody, don't really Iwas, given apurpose. I guess too Wobe collecteve to sit down and res that writing and Wutook on shape, promit ime from there and what than if he went out, O d do tocreate what affected with the Guiy Ofo impartenship like trict antits, an allthafullof stuff that you cand use to generate revenue turnd into two hundredand forty nine pages, O point: Nine thousand words in Bothform as publishedon Anadon to yeah. It really took Sha took call tat the omine as a Jony Gava,but serent is a really good journey. Saying you happy to to share that withyou on this BOCO. That is amazing. I think you by far one you're in the onepercent of people that published a book actually followed through, but tooyou're, probably the most productive person I've experienced duringquarantine right like you, you took this womin and turned it in eliminatehere, and I I think, that's amazing. You've Ben alty kind, I think mobet Ra,my Bob, a the pie cast house rate ive got to bluter you up, so I get all thereal real dirt. Yoli Eeber, I'm British. So so I don't do the WOOOO thing, butbut I I would try to do my cricket car. Then we ere getting a lein here. Peoplein American and British dynamics right its Grat, we're hitting hitting all thetopics; okay, so quickly. Just so I can situate our members in in yourexperiences. You were coming off of working at sales trip, and now you areworking at signadio. Tell me a little bit about both companies and and whatyour role has been around partnership to your point: Th, the dark art, YeahOka, the two kind of questions o one there. So tey walk my history andpartships and that sells trip an Signavia journey. Okay, so I talk o about the Tignario.The sug doid not be of Jennifer, saying...

I SOK HA career working in two CONOMICOsystems like efes the easiest way, satit Ontycosistem, I spen good tofifteen twenty years working, which is in business travel. So I got everythingfrom a three service company travelagency they process transactions,but they do the consulting implementation and Maog serviteves cotoff the back of it, and then part of that in is employee, Wie, Inuen,trobers Ben Pace. Their management say I spent about four or five yearsworking for a copical airflas that sold Pamon Bonnets was over Los Poncer and Iran ENPRI. Sout Got Europe for now and then thit was a very cool littlecompany that was growing in Europe called a conqerr who was juststarting out, and I gonto ask to Goan work in Air Partship devision asemployee. What twenty five thirty? I think it was them, and then com bealthe way through to for the acquisition by FP for Aprilly three billion in twothousand and fifteen, so yea had a phenomenal journey there and, if Aliev Tis as become of aleading INTU. So I had a career igiaand. I also had a move Arti acqosition intothe Salls forse eposystem, and I work for a mature ib call exactly and thenthat led me to meet SOM start up founders that Sol their emboy honsolution. Stufwas had a binter money and wanted to do something different.So I got together them a put a large amount of investment into a new company,Ircle Sel trip, and we built it litally from idea to winning the innovation wardream force, fro product onselvs horse back in two thousand and Ninteen. Ithink it was so I have phenomenal ride there and then obviously coven herpretty bad and pretty much for stop to busiess travel in its entirety and IwasWaking Eon now you know, say: Sain Forevera, TAT, AP, You'e, looking torepiit, we design, we think you know what the formula is where you going totake you your business and we it was always to e e Ad t athle showdown and II put my hand up and Sai. Well let can ye M my wife Hop Togo back TOR, anotherthing: Hoi Schooling with the kids, I'd love, tove, been O. spend time with afamily wha spent two nd of eight years, filding a start up and expanved ahundred million. At that point and uh, I get to take thing, step back and pink,Om out and get' sort of character that ive got to o somthing O to get mad saya weekend to themonity PUA. I got hat to be bored and I was spending a long,the time with San Jacob than the team and the telepote community and had itsidea a book and spen the next six month doing that through witing that theywere. It was obvious that we needed to make some mastive copbacks within thebusiness. So I took er u out and cash so of mict put in Toun of boardcollleal but wanted to get my hands thirt again in Foship, and I will askby a very good friend of mine, whe used to one ala who she toke come and joinhim Signaviga to go, build out the Amere channel operation. So Yo me, Ilike doing aptle sout billing, partshoul programs and scratsh. Ineeded some imfrastructure around atito maturity. I saw the challenge and andtook it so I fol it three weeks four weeks into that roll now thoug Yreallyfased, too, and kind of taking they recently had Tho nred millionnainvestment for Mafax partner, so theyve got the money to spend hem and they caninvest itin getting some more employees into Isa,partship building out the PRM solutions, getting re, togeting, iself, ensurprise,readyin, eparhi, playmat, whatis Wat. I want her to do- could be book Luver,two Tigan, your experience is really you know.You've certainly you've been in the sternup space and it sounds like youare increct if I'm wrong here, but you are excellent at coming in when we havethe foundation of something and we're ready to grow up, we're ready to get toyour point, enterprise ready and the ability to do that. You knowpartnerships they're in long term play and they're usually have to have a line,incentives and- and I'm sure that's what we'll get into around th. The Artof the partnership principle is that the area that you you've just developedyour sweet spot in so that goes back for the twenty years.You know I mean the Visi one system, Wis really interesting. Cause N is soSMVITIC and work together. It really is the true Essenceo of how partships workand as really interesting, taking the...

...learnings from that industry and anapplying it into a saltle Toustr, a Rellyanan sufate and everything we grewout. Concu then CONCO was yea. We had to do this in scratch. No Building Owr.He are a foral program. We fell a pragran felling out the plassform SAVother technology provided to go, build their solution, pontoir architecturethat we can go. You know they could resell. Sprel our saleschannel and their polison solutions, making up they'l, Makean Eirpor, O tick,her in a largn Hil Oao the stuff, but you know, is always from scratch. YouKnow D and I've alway. I always think you if you, if you want to stand ebasil principles of what you need to do, to go, build at a part of program. Evenon a limited budget. You can make a subset of it. You cangenerate indirect revenue. If you just got to know. You've just got to knowthe process than an apply right, methodongy, and I think that's that'swhere I find the most amount Offini. I am. I find in the kind of way yourweryour faces. Ri Start The book with e Quat Flim, pat all roosebelt and Sisine repubic speach, and, if like, if he fails at least he fels away whilefomdaring, greatly Clat. The Basel shall never be with those cold and tinnitsouls. Yo Know Tha Neven a pictory on the feet and thin. That's it. You justgo out is trial. Aron, you've, just gon, TA, Vun, anet, Youre gint run inalimited budget, and you got to just see what works and if you apply the theprinciples aparnership and and you get those pieces white, you can grow andyou can grow. I indirect space that I think is relatively untouched in a lotof businesses. 'CAUSE bises is man poces on that direct to route teMarquet all wan directly to market when, in fact, we're now living in an agewhere we are connected. We are living in an environment where were addingcustomer value by bringing these solutions together to provide greatervalue in the wind win win for all parties who are part of destoying bynewpropositions by wid brains, revenue and just knowing how to do it. So so thebook we Eclov of that in twenty years. Doing that, and it was my piece tat-tried to Yo, write it down and give those members the revenue, collectivesand those the realy reavy leaders looking to figuring I time to ge intoive revenue, an option to say. Well, there is something else out there. Youdon't have to look: How to go directly to market eat,marking USDL sll Shal, aware of it. NOTHERE is an ECO system that you cantake a Vatujob that can accelerate your revenue and really and strengthin yourposition in your company strengot your company's polition in the market thatthey sere just by doing ou right, so my dany, agreeen and and help in Tro Latthat happened. I love it. So. Okay, thank you for forwalking us through that Andso twenty years in you take the voluntary for alow a weekend. You know your your time off with family. You say I I gotta getto writing so had was the book concept, somethingthat you had thought about for a while, or was it truly born during this? Youknow this quarantine or or time off period. Gran question toting everyone's got abook in the Ray and in Buk I didn't think. I really knew what I was takingon Bhat Ithou wn when I had this crazy idea, a light old Montent, if o doingit, Tokem myself busy. However, you know it's a Te boss and if it'ssomething I think in do not everybody say the kind the topic really came tome. While I was on the a channel partner,slack channel of of the revenue, collective I've been a member for abouta year and a half and what I found myself doing a lot of I epite downfinefrom from work, which was going on to the flat channel, and you know, responding to a lot of thechallenges that the revenue leahes had in this area of partnership. You know-and I had this problem around conflict in my rech of the channel. I have thisproblem around Yo knowcutting up t e onothe Greenas, what Wream Shul it like?What, as a business plan, look like I'm thinking of opening up a new market? DoI take exclusivity, but all these closy challenges and questions that wereastly turtened by those rody leaders that had taken the plunge into doingpartships, theess andsame, congratulations! bembarking on thatjourney, so I boun my Sev in the bedroom go my mol in this Sanario.Typically, this happens and if you apply this methodology, thiswillprobably be the outcer 'cause. I've...

...seen it here where I wor I've aloed.For about a year and a half I there', I got you know quite a fewpeople who stowed out just some of the responsis people come back. Wird o thetopic O yeat. He knows what you're talking about. He knows what you'retalking about Sai Do Soi having conversation a building of connunitywith Bito Olivan Tan, his Great Guy Otalready in New York, and and variesother members and a just started trying itself. We all started contributingtogether a lot of times M E tat, and I was sitting there o beat into my Furlo.I cazy you know every ever. I all these interactions arehappening to one to one actianly, and I know there was Ta Talk, AboutthisKnowledge Ho coming together. Sam was doing that and it so well that on- andI just write I going book and do it in the structure, which is very familiarwith the worldhosye alliances and channel which is just coming her TA.You Start I builg Os, you Bilo Player, O get you culture workout, you cond ago to market S, Yo go and go and then go a Qire ar tis baseball. Maxaenyouput in place and then build the channel out the back of it and then decidewhether you want outsource or you want to recruit Inte Ao, what you wan to do,but if a visic structure that you apply- and I thought well, if I take all thedifferent challenges that all the different people ha've had in the yearand a half that I've been of interactions, I have- and I just ondrop hem in to this structure an which he ended up being CACKDO, one appetut oto REAC o tefor of the work, then Iin, Tle Giv, all these arsers too, and apline on e to so I started doing that and as a ton, I had a ay great ideas. NThese topics go ma thisis. This is just beyond you. Coul write so much moreabout that Han. When I was using o ite had to reach a was ocase of the members,but as they cannot use what you've written and drop it into the book, an e.You will talk to me a little bit about the background to this challelge thatyou had and then what the output that you that you had with what we said to do did that work and a lot of it waslike yeah, its really really notfol. You know and a d. You know I've nowgone and taken your life and put it into I areas,my it of hyparsequentages Wut it SAF. So we HAV like a Remembe. We had loutfifty people who were partly Revenu pollective, a each one, n Tha Livintopic, and we went on to annoy I javt started with that in is in his tranworkand then it really took on a journey. You know, I think Wa. Actually, youknow I mean I'm quite good, this stuff Wittwithout Parig g Moni te ore thing, but I'm not yeah. U icertain areas whereI'm not about Noeex Shain and I live in. I live in this world. Theres sit kindof a one side that revenue lead and I have this old well there and then Ihave his other worl than sit in in potships and allionce community and itsome amazing people there Migt Nevin, who run te Blige best practice,Anigucha Nadio to Gater, you O it', a he as big name, very stratetic mindedthinking. No people, and I said well hat you KNO GET A to Tomolic Youno ot.Only for this game, wel They Lo Ther Abou. So I dont sin open the door andputting all these topics thot they wontwhat wall. You have done in thissituation. Howas you have done that Sol. This is brilliant. U Know that most ofthem have written tha book themselves and an they sai. Well Yea. Why don't? Ijust put a claborate a little bit on you on thes and but my thoughts in aswell as to and as how we can answer some of these challenges that theseindividuals have got against a real academic and oreally good inetet wit,eveon it and people I Wunhad, never really thought of connecting on a oneto one level. Historically, an Calafok has been INA motivat on. Do that andthen through then Yo talk me from real academics, Ake, university academicsand then those who actually brough their own business and childs aroundbehavial psychology. You know GT index and Nikonot, who runs that and applyingsome of the methodology around all the als bycology around how che workeffectively together, but not just how change Li to beale within your ownordenization. But when you start marrying organizations together andputting people together from different companies and how they all Coul worktogether and find the banance in the behavial sot around K, how can theyeffectively make an impact in what they do by Jut, getting note to noce for thepeople as well and they were in for the...

...so fony it was all kindo really takingUPF wit. This wit of his am, and I ended up bing it conducter ofinformation and Aledy, applying my from twenty years in in partiship to try andput some scents around all this creative geniurs and ecidemic genius.That was to coming en intoy n box and all the O, the Google docx manuscript that Ithat I share so e great. You know. So I, like I liketo pay ful credit wriking every single word, that's in Ta book when there'sbeen a ther beer, fifty two hundred collaborators that have beenbeinputting it. Well, I think that's such a an interesting point, becausewhen you go out when someone goes out with the concept of I'm going to writea book and no doubt it is a massive feet, regardless of whether you K nowyou're the Sol contributor or there are several contributors, it can feel thatyou have to be the one that has all the answers and what I love about. What youdid is you may be the the story: Teller. You may be the beacon for Helpas scimetogether, but you're also saying that you know if the goal of this book is toshare how to the the nitty gridy behind the scenes, then I'm going to rely onother people's stories as well, and so I think that for anybody, that's youknow exploring with that journey of writing a book or going down thatjourney to know that there are multile ways to have this come to life. I thinkthat's pretty powerful and- and let's not minimize your role here, though, ofbeing the one to the mouthpiece so to pe to be able to tell those storiestnat to me, you know it's there's such a care that has to come with that too,because you are using other people's. You know, experiences and andnarratives and being able to make sure those are authentic and true and thatyou're carrying it through correctly and- and you know, with integrity thatthat also is a big weigt. A T, the whole price can trust me. It isthat in t e word of Arnrosh who right who wrote them, who whoeo Ti, I pod as well, but hehe's mitten a couple of books and he said you know, Wade Bok is Ur is notspot. It's it's Amarican and you just got to keep yourself going. I I had Obig lie. A O two piece of paper on my Wal had my dolls. Why am I going to Fishis? Why am Igoing to complete thit ye WHA's going to get me through it, and it was a lotof it was to do with the challels that Cavin has in Dansiity on revenueleaders who have the hardess job. Only remeny to your notation have to be thehardest jor and make a success and Moltantena at that roll is. Is it's a rocky road? You know and eesmuch I mean tisis possible and now the clay or fell Putt for call all prettyhard and you mental health is an issue so so Idid want to. I wanted to raise money for mentalHEALP and a charity. Mind soll pretty as it will go there, but also that kindof sense of giving back and tin what our purpose you know in life. We'velearn all this stuff give back. I'm kind of on on the back end of my careernow yeah there's a new workporth in a new dynamic coming in looking for newways and leadership to do business, and if AIS can be part of that, then I'vedone my job, a the disaplit oparships offascrape and made it part of part F,the way that pisesis work today and Haaluga, and if I can, I can give thatback to business or give up back to people, then then Willian and N.finally, it Jus pobably, my old man Pudy minded this Quiolityn tave then,but I o pb, like I stop there I'll go down well got to finish it. You know so yeah they five o'clock in the morningtil now eleven at night, yo O for two weeks flat to three weeks. Blacksometimes is Tina. Ga The writing. Garn the editing done the Anywhar. I wouldhave done it with Colobe Goll that were hanging off the wall and he oly He. HeSan Jakinsand Songaspan, two people AE GON to call out Wer we're prettymotivating, saying a goin Ko going so realy thip. I had thatcoponsis to all.I was doing as well Sa. I think that you K ow what you werejust saying there around the commitment to yourself creating an environment inwhich you can be successfully right. You set forth to do the same, but youhad the the men, toars and allies in your corner. You did yourself, you knowa purpose. There were goals. Did you grapple with any fear? You saidthat Youre, you know you, you have this commitment to follow through youmentioned a little ocd there. I have found ill tought speck to me personallythat the ability to be creative can...

...sometimes be stipened by the fear offailure, and this is such a creative endeavor and,to your point, is a marathon. It's you know, mental strength going throughthat, and was there any point prior to starting where, where you wereparalyzed, O start or or I'm just curious, what that was like for you prety S. I think everybody sufferd temas right, and I don't care who you ware. Mea e O thes pers of the will everyoneuffer demon when I n like to think IAE a bit of anadventoner on sportbilly. You know I pay Ruffy as at Ixteen, Uego England, and themassive yochsmen Ave seled across the Pacific, delivered yachts aroundAustralia and you K ow. What have you? I've lived abroad and II'll be very gun,home tera degree and I be Lon O Resk Wan. I take it inthat it wuldconfidence, but I hap e Orshor and I have a little thimp in my head. Thatsays you cannot do this. It is. It is Wan o way over your headhere, you're going to be a laughing tuck and who's Goingno want to readwhat you gointo like Yo. Only se all he them is the Pan Ye had, and I I draw to a and you really got to look at up sothat there's a guy called Peter Stevens who om ten minute tarn up on ten talks,if you ever ever seen, Le Mokei Arot, so onlit's been around or a while, but he crained somebofy trom the toughestOlympic athletes, and he was the psychoo psychologist to the I think,the England fihtling teen and the London Olympics and his take is welljust imaging o in the finals Yoan Olympics, you ontyour bike, you're ready waiting for the gun to start and what's going throughyour head. If I am I good enough for this, am I can I do this and the onlyfailing is it? Is You what's in your head, what you need to the thoughtprocess, hi, Nat, O putting that chip away and thinking logically about it.I've done the training. I know what I'm doing I spend hours on my bike knowperfecting Whyi am there's no reason why I shouldn win tit and it's justtrying to put those demons away, increating some logic that they nowactually. I am good of what I do and I think I can make aepots and thats. Therejectorin is maintaining that that process of thought. Now, when you do write a book W, you dofinish it you've got to have someone to read it. I ifon pit, where you say: I've reallyopening up my sor here to everything, I've written and having Sombe lookright in and taking a good look and going in you carting any judgment thatthey want fase on the words that ie put down. You know I neer I did. I was onabout Y, like Twelfth Edit of this of the manuscript, my hi, the aticl BoWilliam into the Dibot for our Ros policical Remey, and I remember givingin Amedical that he cant I've got to be good. I and IBE I haden't really shownto anyone I' had some people Cota Claberaland, I be to sin. What have Yo,but I haven't, really had an expert looking at Noever ie seeit, I had aGivi Omat Yo shuld. Destroy me. If going to Destoymeng yea, when I gave itto him, they came back in Tarin up, he did yeah, he did. He was Pritty Brualwith Wi h with what he said in Wasont who to hol but was constructive whel. Ithought it was in a perfect poll and had to pay of a on Coud after we com, aGois ev, absolutely told me Partol me apart and he sai O antually Yoo, O oDot Atis just the way I sas this. The way I write, I think you've go a reallygood job, Yo Bote. So now, actually you got struct yet by talk te load whocreated ges. If you W, they got no structure in what they do and they'reall over the play, but I think you're aboutage. But now I think you've go areal good job and I was like, Oh my God. You know alone. Aren me to go, havelike a bottle of champagne to get that from an editor amazing. So that was a was a really good feelingand I was like yes, I Cami Noyes. I have all this nowledge in my head. Yes,I can put it own. The paper. Does it make any sense to a reader? Make senseto me, but you're thinking about third polty Doy, think about wher Tis Cooknow is gone. I mean I'm getting Fath Day to the people. I work wheth Arshowing soy pictures of ten with the...

...book in Lik S, Africa, ave sold acrossFrad, Germany, Australia, the biggest market they orrow. The UK second, is USWert's Gon, I think about a hundred and seventy books now have been sold in thelast two and a half weeks, hethink people goll round, while the picking isare and now reading it and our casting sree judgment on it, which is Coel. Itis quite Dormso, but I've had ten Istar USAL Ansin so far, which te peopleoborte Bork and I hadn't proted them on. They say that that made me feel very, very good and maybe given me a littlebit confidence. I pold me about myself and O te common to bet those demon, soI won't have well, I I think you'r bravest hell, I think you're daring,greatly right, you're you're in the arena, and I I love that quota as well,and so I am you're an instration to me and I thinkthat so many people, especially in this community Ray you know as I've startedto do this podcast and meeting a lot of our leaders and members. These peopleare so driven, they're, they're, curious, they're, hungry and, and notyou know, I think, th the stereotype as revenue leaders is that you're hungryfor money and what I'm actually finding is that you're, tenacious and not it'sthat tenacity that helps you get the by product of revenue but you're, drivenby so many more things, and so I I have a strong feeling that this community isfull of people who have book ideas, business ideas, anything that requiresyou to be incredibly vulnerable. Put yourself out there risk at faaling and-and my hope is that hearing your story, especially during a time when Awan theworld might not have taken something like this right. You know Kobit hisrepresented such a unique moment in time for so many of us, and I think foryou to take that and be bold and do that simultaneously, while having afamily, while your wife went back to school. Those are those are things whoa bit enoting yeah you're Raton for me for sure why Odi o say that do think you sh is gont Yo, go Bor, Kee,GOI Borid! You know and IEEU inen amazing. If you do, it is alegaftey that you'll leave behind you know so Yeu in mind. You know, tell metee point ow the OAYOU Kno thatNa this book is now going to sell the Shepin the British Library so wave yon my year, and you know my kid, my kid: Cagola rgrandchildren, great gondchildren, all that too stuff. Her E me, who was thisguy, my brain, you know that the dash in between Dlay of birth and day Hodied that it is dash in between who was he and, and they can pick it up and e,will actually Hede cithe Cana kno something about farser which for me, IY O it's a legacy and if you're Gona, whatever your reason, is that for doingit, whether you're, tonacious or not, but probably to walk in of character.Should you be if you're gonna, if you're going to write a book, but Ithink agally, can he go ina time and hehv the willpower an to do it becausethere are high and Loth? And you know if one of the trate tenacity thenFatactic, but I think you know have be te just write Torit book, Ithink he's going to be encusiastic and have a little bit. Hiltily yeah,there's there's a great book that I've I have recently started reading. It'scalled the war of art, not the art of war, which is also popular but the warof art, and it's all around exactly what you just said. It's the ability toget started each day that it doesn't have to be perfect and you don't haveto complete it all, but the ability to just have the discipline to start andfollow through, and that sometimes is the biggest challenge when it comes toart and creativity. M Mat. What's next for you and what's next for thepartnership principal is there? Is there a part too like are we? Are younow a serial author? What what are we going to see from you HHO lot of play? Lottepon? I thinkprimarily, I hooked onto this. This idea with a fellow orsemember calledSebashia and Heavin Crone Ete hes ha been of my porering cring point. Oteover Ti pay Bot from the journey TOBAC. You want to do a a knowledgecouncil for the revenue collective in the in the realms aponship. He hadAgrenitoshi B now, chief Glot offier for GC web index, and he he's come on.EAL is journey as well as some other people from me, Allias world andTomacadomic as well. titis. This is...

...also been coined. Is the content of it.You bene a poin for the curriculum or a masters in Bisis at Sir Warwick Leafand Holistole University, so I might be doing a little little bit of firmlecturing there in potiships, Peope, th e Al Gon, look at them and everyone'sgot being teacher with them as well. I think in readot it, but I think, we'veall come together and and what we're looking at is on how do we trake moreAl Apatfol, the knowledge Frortis D, so the Pastin Principale isreally designed for the revenue leader who wants a scenari plan budget, aFlorat Bampot Ponshit with a bit of a budget so El, not I buttot movie, but using thipsand tricks. So I think what we gn try and do is: Do a manecrat website of apatform where people can engage. Where have some education INTUSONTISAL CAS atsome information about different areas and topics that are that are range inthe book and not Om influential claboratons coming on board and whoactually can input into this world ofponiship soda. We can crate agreaterwareness, all the difcipline apartship and really go go Haf. Anexpert solve some of the challenges there and that Revenuese Havn, all thetopic they have SI is Kond. I forn ther everyeally can be day so really earlygay starting to talk about th. What his pace ob. He my ten open me becoming up and yea. I really Ik yer my own worstdenemy. I really aw. So I do see another book and I think it must be like whenyou get a tattoo and you have a Pattoo Ou, be I o an is gray. You know home. Icould do in another tat, ther M. I think Wan Youe Wien wont it Co a bit ofan addiction, so it does take tim granted. But but I'm thinking O ca. Thenext level up day on inmoving I've got my partership division going. I mighthave emploiede channel manager now full time. I've got myla ETO system workerat the moment, Collo David in gly ethodoligy they took about, but andit's running and now I want to invest any infrastructure andimbest in theofficar o get myself interplise ready in a Tine a way. That's what I wantedto do h with signovie and when I move now it the take very much the themethodology than all the kind ofimtelligent around the imput, thoughwithin the book and applying at and then now look with with the investmentthat signalvias had look. Hav really started to build out a profetenterprise ready part, the Mozel which they can take the market across thegloat and then go GE, just go glabal down stone for that and Blacky Intet,and maybe I love it, and I think that you knowjust in our our brief conversations nd and some of our precall. It sounds likethis is the the start of your knowledge shares, but,to your point, there's sad. The building on that and I ungrateful thatwe have you as a member of the community and I'm grateful that youshared your story today and you, as I said, inspired me to to be a little,dare a little bit more greatly. So thank you for that. Go O tat that that's our rot. For today. Thishas been. It's been a great way to spend my mourning with you. I thinkyour afternoon, so thank you for that. ANDWE'LL, we'll sign off and see thiscommunity. Next week we are alesome. Thank you. reroglective PROVAT moneydoes Goto e mind organizations for Ahos change with is so te Opor a sat grarityand that you, if you do Bythe Ose, please do Nebrevews a co itle ISMI on Amathonis at theprimary Wagust, look up, Mur, name Matbrey and the partnership principle,and that's where they'll they'll be able to access out the ojeto es top inSech Ol Co. I renall or my name Andh, and your the Thergot, the Micellandblow two hands Upchang on the front cover afacing Edia OCO. They wr, Opatoots needs and money for a great Bol, absolutely matt. Thank you and we'lltalk to you again, hopefully, as he begins to work on book number two so TiTou tiy. Thank you to Matbray the author ofthe partnership principle for joining us today. This episode was brought toyou by Sindoso. They deliver modern, direct mal, personalize gifts and otherphysical impressions that make your...

...outreach more personal, all right, truen! That's it! For today. This is Kise Letcorn in your hose and thank you.forjoining. The Revenue Collectov plotcast seouexyall write a littlebonus edition here for a revenue, collective podcast, Community Matt, andI just had some time or we talked about really the journey of how he got to theBook Rihe and what the book was about and life experiences and then heand werripping and were like. You know, what's really frustrating not even knowing where to start. If youwant to write a book and Matt was just sharing with me, some some reallyintangible pieces around like how does one even sit down and say: okay, I'mgoing to write this book and I'm going to start today, and so we thought it'dbe fun to do a little follow on. So, if you're still listening, then you'regetting the bonus episodes here mat. Let's talk about the writing process. Ot Do thet case. I Tin Beit's, one ofthe biggest bockers Yo actually get and go. Where do I start? How do I get thisold bother's Goy and you can sell that fordeternity and not Wy Aword, and I do a lot of research in before Istarted in? How are I going to do this andthere is a ton of infomational line there. ISSELF publishing, likeconsultants, porrows all that sort of stuff that give you Le Toptest in thelure for you to use their seurces and Payn Astan outome money to have amentaw or a guide, or something like that that, quite honestly, you don'tneed it say yourself, the money, Byan d. You can do O, but it a starting right.So inlitially, one of the things I read when I was Dongle e research and andborrowing on te REC. It was, I sat and apply mine and give Ouoff Gold Ihavenomber one. But why are you doing if it is money led you're going to fail, butFayana do the money. In fact, very few authors are actually making y money, soI got to sell five hundred and fifty eight books to break even Ju. To give you a to ogive you acoveroxand, be it somewhat. You shared so I'm excited for you that two and ahalf weeks, then, where we're twenty percent to Golaot Gom an of we go m, sowonderful tat. If don't do it the money, do it for a credibility? Do it becauseyou want to an for your career, you want to break out GOINGTOconsulting you want to do it adrive money for charity, of a Ebit, that youdon't do the money yfer. So many other reasons I think ivegot also sex on time of it. I must get it done by and then now I had acompelling event, which was, I agree to start signorbio on ther seven September,so I had between one an five go to hellow and then step away from IsellStrip to con an end of Ferleiyu now and cobed, and locked down o o onomeo. Ihad tha, I hade that space away had to get it done by then, because when Istarvd here to go, I want togive all my attention to that. So that was myCanican peling vents. With that in mind, I can start so. Theras really wo wasgon. What was't going to write about so I found my mapping my chaptr's reall important,to have your structure in your head wit, roughly how you how you want theoutline of the book to go so you' have like your cous subject and then fromthere. You'd have yoursuf categories and then, from there, Youd have yourspidegrounds coming out and and all your stort paper and than is reallyjust tree thinking just wantit ten witit down Wok Tan, just sparandonstandlike as yougive yourself. Maybe a bar Os thirty minutes on an hour andjust dow it and Tak the brain they come back and like anilination have anothergay. We just do that until you, you've got Ike chaces, sat you're, happy with in bigMoin Maks and just SICP 'EM on the wall. There are people, Ota Mete if you canapply, but I I use that when I found it really really helpful and hen now you've got your outlie. Youwant to hit your corl chapters first, you know roughly how you' Go YoureGonto dirt. Now this is the trekollow thet right. When you write just right,don't stop! Writing! Just keep writing whiting witing Vituoti. If you see mainmistakes, dot Te Min keep going and just right right, right, right, rig!Whatever comes in your head based off...

...the path of your following on yourMinda. Just keep. Writing do not stop and edit as you go along. You'll goback your edit and you will lose your trainef door and will take you foreverto get back on your CAINEF door t and carry on the way. You're. Writing. Iit's a nightmare soand. I and I pend into that track. When I starteddoing it and I took to tovite the portaters, the preface andacknowledgment and all these piople to it about five a month tat just withing,that's your first color Hozal, but get it done. There then you're on here facetoo and at enything he got D at Editit, a a just, carrial editing andthen you're going to find pieces that should Slo inh pieces at e. One shouldhave been inchacte four and Churcor three Shulan. He was shifting I aroundand he wel changing the grammar and you Yov dopping your eyes and croshing yourteas and either getting really into the weed and furtherinto the weed to followthe weed and try to make the logical, conor sentof it all than what you'vedoing, and only when you're, in a position where you're really reallyhappy. I was only Twelveh and another thing that I did as well was I tato Ibought in a Cartoonis Wut. I lwas think Sposto oe dull, so I wanted Aticartonisfrom a very famous magazine and a friend of the FREND who cottinto theprivate eye a spectator and he did an was a liner up, fas, finding seing andputting n Cortins of Bing just a bit of humor and iemployed? U An external, creative artist separateand to do the cover the pine and the in the back over that Aquitea Sid tothe north, actually e Otat, but once you've go, got all the kind ofManuscrip together in anyplenty of tenth or element at it. I would then use a professional editor.You can go at work. You can get those recommended to you than I gotrecommended a WMS by Arro. However, you go to upwork and the load of Rfreelances, offering the trade on there and they and they will help you and Ireduced price you. You can get a good eatesip about seven hundred twothousand dollars and then they'll do the popy righting the proof. Readingthe other thing, everything that you need to do, Thei gave it tor the Ofarand they came back and I mean he was brutal, but he was Briter for a reason.You know he's he's Juspois Wel whell. You you've gone straight into a subjecthere without warming up the reader anywhere on previous chatters. The wayyou write is quite fractional. It like Youre, like your, not writing, tellingOl the story. You'R Yor your presenting this. You have to change your sentencearchitecture. My reverencin was diabolical. So there is a there arespecific formats, fom recording the umutiply porbibiography represating website your journals, article thisolstuff, an you have to apply in footnet menmote and I go. I got a real boot atthe backdite on that one, but I eah that has been fine becius the read asGon to know where you've got that information from it they wanted to soit further. So it always beaces the mane three or four runs with the editon onthat Raly clean up an then he was then a format et in specificalmats of kindaland Pamerback Tho, an weuse. Both Amazon tell ponishing to print ondemand and kindle they will take the Woyaltesan els they'll peduct, theprinting Cosspert to you, walk away from about thirty percent, O the gross just to give your a head up and thenthere's another sihte called dafter digital that do every other fisialbooks that are in the in e world. That kind of apple bookstore room an lots ofothers. So it's in so now you have to reach a wide audience, so it can everyevery n Amazon, deman COMT, who came an owl and bofier everywhere in the worldand Eit in every Hisel, hookseller Aratherworld as well a there, and oneof that is done. That is your boosh, but you are out there than you are inthe public domain and it doesn't stop there fo. Suddenly there are people that come out ewoodwork from all over the world who just want a chap. I want to say, Hi and-and I've picked up your Berkan a start, a reading. It Really Intete Kene Omehere. So you find I've been a bit of publicity on Li ton and I probablyshould do a lot more of it to be honest,...

...but it does take a natural course ofits Oim, but it depends how hard you want to go at the publishing piece,because I think the pubishing on raising awareness of, but the marksingYowl, sell to that Heis at big as the writing of it itself. So it doesn'tstop when you finish witing it just what you do ne and ask the journey thatyou're going to take. If you write a book and become ococious it you in whatI used, but I would sorly recommend you oute and if n I'm all OU YNL REA rellyten an you go niqesto AAn ore, an Habioutcause, I'm all all peoplesharing their knowledge and giving back in our community of the offe. I lovedthat we, we went one step deeper because that's the I think th so manypeople, whether any creed of medium writing a book or even a podcast. Itcan feel overwhelming if you are not technical and tot space to be able toget started. So what I heard from you, if I had to do the t LDR, is that it is one doing some mind, mopping and andgeneral research on how you might be indestructurable. That was very helpfulto you. You mentioned a lot about free writing. Don't don't edit yourself asyou go, but get the ideas out of your head into paper. You can always go backand then you know sort where concepts go. You mentioned. Twelve grounds ofediting was that that was you and maybe immediate Peer Group- is that witthatwat plate not of me Thatwasi, W, O I to Liv ther.You went and got an editor and you were fortunate. You had a personal contacttha that had inroads into that space, but you referenced. You know upwork orother websites in which somebody might be able to go, find a third party tohelp without process yeah youill say it: Polita, you'll, Salonimaly and Becauea,not people Andapicisis, where these n SORF expertol menpals in in publishingor helping you write a book Arounde, an Ecan Self povished withus now andtiy'll charge you four to five thousand dollars for a series of once o one. They bere given period ofthline to help you, through the kind of emotional rollercoaster that you'reGOINGTO, have theyr Rit n the book and Ow plaing that Oh yes, we have channelsthat you can sell your book through t you'll have to pay extra for that andthey'll have an editor ha you can they wild recommend, but you have topay extra for that. You know, but they your guiys and you can span easily Yeayfourclas ground ye or one these kind of mentauts, which I think of a completewaste of money. But me anyway, you know and Idid it withoutone. I get a lotrepitand thought. You know what I can probably do. Thismithdout, I welow Poo, the proday Goe Gol got my motivation, a coenome Joejust kind of just keep going. You know I could probably hea thet an and I wentwhen I started Um a startin right thing. It was just likees a a write right right right, Wa, Ke, Goin, Ke gon, keep going. You know anTAT Andas. That is the art I just do Thot keep doing that. I can get throughit and then I'll do my atitude. If I can keep doin the Editin, you keepTonoas, you keep going at it. I can do it Kno and then you heardnd the moneywe shay from going through willies mintal, thin othe fie ground to Iprobably pay about a grand eight hundred t cartoonisas po the most expensive. He was about a thousand dollars. ofter thirteencartoons. Tois FE friend the way you go, you got lev. It Me Sa Yeah and then bethe Designo Crativ artice was about three hundred dollars and then theteeditor Te tadwas about e AU ehundred to all up two one, an that wasprobablyyeah tertepriot and I save three grand on the preent ore yeah. Ithink that that you know what I'm hearing here is it there are resourcesavailable, finding a mentor for sure, or at least you know, support systems that have been throughthis. I know you had that this revenue, collective community, is a great ine.You know people reaching out to you if they want to get in touch. Youmentioned lindane email. What is your? What is Your Slak Candle, my flag, Hale? It's just by Brih, Ithinkyes. Let me up on on tm on on the we Yo cloke, the maten Wi cant, TeyHine. You know excellent! Well, I um not thank you forthings were getting unter the nittygrity of what it's like to toactually do the book and M. I I'm excited to see what comes next and I'mhopefully excited to see how many other...

...members begin to go in this crativejourney themselves. That's that's what my my selfish goal is is to see a bunchmore people out there telling their stories don give Ba give you nother PA so itstol about exactly exactly. Are I creable things for tuning in for hourour follow on Matbray, the Partnership Principale go by it on Amazon today,all right and thank you for you.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (175)