The Pavilion Podcast
The Pavilion Podcast

Episode · 1 year ago

Ep 18: Introducing Kacie Lett Gordon and The Power Of Authentic Storytelling

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Ep 18: Introducing Kacie Lett Gordon and The Power Of Authentic Storytelling

Toeepetete, O eeverybody of Sam Jedoves,welcome to the revenecollective podcast. Today is a special episode, becauseit's a it's a transitional episode. We are officially bringing in our brandnew anchor host. Her name is CCEY Gordonlett. She is a member of revenue,collective from the Atlanta chapter. Most recently, she was SCP of strategyfor a company called three five, two, which is really a product developmentand innovation agency that she was an early employeet and she all grow thatbusiness to over ten million in recurring revenue and now she's untosomething new and part of what's new, for her is going to be revenue,collective podcast. So if you are interested in being a guest on the showcase has a background and journalism. She has hosted her own shows in thepast, and she is interested in hearing from members and from non members totell great stories to tell human stories authentic stories and to hearabout the challenges that you're facing in your job and your role in your lifeand what you're doing to overcome them and stories of inspiration, innovationand perseverance. So we're incredibly excited to have her as the new host ofthe show you can find her on slack if you're a member of revenue collective.You can also find her K, acie TAT revenue, clective Dotcom, if you arenot a member but want to appear on the show, wor want to reach out to her inany way. So we're incredibly excited now before we get there. We want tothank our sponsor for the month of September. The sponsor is one of ourgrade partners. It's the company gone the number one revenue intelligenceplatform for mote sales, Gong and revenue, eclect Ive our thrill toannounce a strategic partnership. wher bebringing you, the best events,content, research and spaces to engage with your peers to kick it off. Theyare sponsoring the revenue Clek to pod, cast bringing you new things everymonth, don't miss outstayup to date on the laest collaborations at Gong Dot,io forward, slash RC without further du Leslessnor conversation with KGL CCEYGordonlet, the new host of the reve collective podcast, everybody at Sam Jacobs. Welcome to therevenue collective podcast. We are excited to have a very special guest onthe show today, because this episode will be the relaunch of the RevenueColective podcast, with my guest Casey, let Gordon as the bran new revenuecollective podcast anchor host. So it's going to be a great show. We want touse this time to learn more about Casey, to learn about her background she's,going to be an incredible host going for Itd and she's going to beinterviewing amazing leaders, both from within and without revenue, collectiveand really bringing and putting together an incredible show. Let megive your a bio and then I'm going to say Hidwar, but casy like Gordon thecurrent, but soon to be former SP P of strategy at three five. Two, a BoutiqueInnovation and Growth Form Headquarter in Atlanta she's, also well, the newhost of our reven CECLECT, O podcast. We knew that already background andSales Marketing Revenue Operations and company leadership in her most recentGig. She cofounded a ten million dollar innovation practice and the largestinnovation community in the southeast, working with corporate innovator,startu founders and the overall business ecosystem. When she's notdoing her job she's, a mom to Tilula, wife to Blake and human to Hook andPixsi, we wall figure out. If those are cats or dogs, Katy's excited to tell astory sharesome of Ronlean from each other and have some fun Aon. The Waycasy welcome to the revenue collected podcast Sam. Thank you so much thanksfor having me and even more for allowing me to to lead this pot castmoving forward. I'm excited we're excited to Havyou, so, first of all,Cook and Picsy cats or dogs, dogs, no cats, perfect good. We approve. We want to use this time together tolearn a little bit about you and then from there you know you're going to bethe host. So it's so it's going to be awesome, but casy Lekegordon. So, firstof all your current ut soon to be former SU P of strategy at three fivetwo. So what is three five two and tell us about the journey that you're onright? Now I love it so three, five, two bugique innovation and growth firm.What the Hell does that mean? We help companies, fine building grow theirnext thing, usually new venture innovation, business service model, etCetera, so professional services, and...

...really you know the past six years thatI've been there have been building out. Our practice started in productdevelopment, then got into go to market, and so how do you differentiate in ayou know very traditional agency and professional services world and that'sthe work. I've been doing hawesome, what's tels a little bit about yourbackground. Where are you from where'did you grow up and and how didyou arrive at at at three five, two yeah a great question and Sam? Can wejust laugh at thes SOGUS? This is our. This is our rerrecord, because Sanasked me this question before and I have empathy for Everho every host onevery podcast, because I talked for fifteen minutes, so we we can laugh atourselves now, but I was overall mortified so I' say: I'm O W at this,not Fittyman, it's okay! It's somewhere between! I think three to five minutesis the appropriate length and then we can- and I can ask questions along theway, which is something I didn't do the first time. I love it, and I love thatyou were diplomatic. You were like K, maybe maybe we'd just do that. A littleshorter, so from Virginia outside of DC, havethat in common with seam, I believe you're from I'm from Qlan, okay, so I'mHrat Fredericksburg did college at Virginia Tech. Sandwith va, we've movedpast this and then I did gradschool at Elan and North Carolina studiedjournalism. UNDERGRAD realized it didn't want to be a journalist, thenwent and got some hard skills and digital marketing and business moved to Atlanta about eight years ago had a long journey. Where thought itwas going to be New York or other large cities and didn't know much aboutAtlanta. When I move so for those of you, Atlanta listeners, you know thejourney well. Is you think that it's a stop along the way and then it becomese final resting place so ye a e moved here eight years ago, started inadvertising, then moved into technology. A lot of my time in Atlanta has beenspent at three five two and I came in for originally outbound businessdevelopment hivited that into sales of marketing over the time have en jointcompany leadership, founded, disinnovation practice, built ourinnovation community and now lead a team of about six, that sales marketingclient success sales, an evilment and Um, supporting the ten million dollarfirm. That's that's awesome, and so I'm just curious about the the innovationportion of it. You mentioned that you help brands and companies. You knowdevelop new products, take them to market and INNOVA. What are some greatexamples? What are some like success stories from the past couple of yearsthat you're really proud of when it comes to implementing that idea? Withwith some of your clients yeah one of my favorites was, you know, we madethis hypothesis that we were often serving business and marketing leadersand few years ago, four or five years ago noticed that the ecosystem waschanging. The people were that were coming to us. They were either you know,midmarket innivators and that's usually somebody that's responsible for drivingchange inside a company or on the enterprise side. It was these corporateveterands who you know, earned enough clout and internal. I don't knowpolitical space to go, do something new, but they didn't have oftentimes budgetresource power. You know ability to implement the change that they werebeing tasked to do yet in twelve to eighteen months. If they didn't do it,they were fire and so a little bit of a hard position to bein, and so we noticed that there was just this shift happening in Atlanta.You know, I think it's we have the second larist concentration of fortune,five hundreds, so we just got to see a large sample side doing this, and sothe community that we founded was meant to serve this audience. It was, we say,you know, community collaboration and Commiseration, I think, are the three,because it's really hard work. So one of the people I had met there. Heformerly was at a large payment's company and then went um and started ata fortune, fifty insurance company- and they brought us on through thatrelationship in this. You know, of course, gets into the revenuecollective world, but it was a long...

...tale relationship. A men were talkingin almost two years, but when he landed at this new gag, we were the firstpeople he called and we've been working with them for the past two years, wherewe have product developers, product strategists, marketers, researchers,designers, business strategists, you know so anything from your executionarm like an ageny to your consulting arm like a a BCG or deloit, and we'vebeen able to do this hybrid model, and so our task is the the shared businessgoal. Is Ten five hundred million dollar businesses over the next fiveyears? So I mean massive things right and is it always perfect d? Do youalways hat those numbers know, but to have our teams working on into thismassive organization, helping them figure out how to diversify and futureproof pretty pretty cool work? Yeah? What what I mean? You don't have totell us the client, obviously, but what's the industries that yourfolkinsure asks is is their business, but I would say you know I hate whenpeople say industry g nostic, I tried to come up with a better way of sayingit. But really the thing is, you know once you've been in business and salesspecifically long enough. Yes, there are nuances to industry, but the CorpFoundation in fundamentals of business are the same, and so what we've seen isthat if we can get to the root of the problem, we are able to flex into a lotof different industries, but we've had experience and regulated business,which is insurance, financial healthcare. We've done a lot of supply,chand a lot of logistics, a lot of manufacturing, and so I would say themore common threat is be to be sometimes be to sea or bee to B to seeso it's we've had a wide variety and I wish there were clearer, clearer paths,but I guess that's Yo w that's an opportunistic thing for sales person.Absolutely you can sell anything so you've been there six years, you builtit up. It's a ten million dollar business boodstrapped, I'm sure. Sothat's incredibly impressive, but you know in your bio soon to be unemployed.Tell US tell us why you're leaving and what's next for you, obviously thereven nolective podcast is going to be part of it, but walk yes through sortof your personal journey yeah. I love that so much so I am leaving nextFriday, which you know it is September eleventh today when Samon Arfilbei isto next Friday September. Eighteenth is my final day and it's been a journey. Icame back from maternity leve in September, so I've been back now almosta year and after having my daughter, I've been ind Bild Pase right, I calledwhat I was building at three five two, my five denied job, because it was thejob I did once my dayjob was through. So I was doing that and then we finallybuilt a ting right. Anybody. That's a builder knows that you you go in thisjourney, it's hard. You know so much wine and crying and few successes alongthe way, but did it and then after I had my daughter, I came back and Ireally and I think any parent that I've ever talked to has had this samejourney but said what's next, you know where, where do I want to spend my timeif I'm going to be away from my kd away from my family? What is the thing Iwant to be doing, and so the past several months have been a journey andit was you know, I didn't realize it at the time, but I was started to be ableto backfill my own role so I' made hires on my team Reben Tocllectacommunity Sarsaxon, er ATL. You can look her up on there. She she's one ofthell that joined. I asked Hem Yeah Yeayes Sarah referred me into thiscommunity, so it's very cool, but I just had all these great people thatwere starting to join our team. The the company started operationalizing a lotof the plans and my building was done. It was you know. Now it was home to runthe business, and so I started looking at you know what else could I be doingand Um? I don't really know. The truth is: Is that I've been in a sprint? Igraduated from Grad School about ten years ago now, nine years ago, and youknow I graduated with a hundred thousand dollars and student loanedDABT, because I I put myself through school and I've been in a sprintliterally ten years print and which I just wanted to catch up. I wanted topay that off. I wanted to make a mark and I you know I wanted to be a VP bythe time I was twenty five did it. I...

...wanted to make a certain on amount ofmoney by the time I was thirty. Did it and so I'm thirty one I've been runningfor tyoungster you're, a youngster, I'm a young ser, but I'm I'm tired and butI'm also excited because I have all these experiences- and you know youprove to yourself youere BN, able to reach these goals, but so now I'mlooking forward to taking time. I am having trouble forcing myself, but Itruly am Gong to at least take six weeks. I said maybe longer, but there'ssome cool opportunities on the horizon. I'm gonna Somebody told me you couldsleep in bed for one day for every year, you've been there, so I have six daysof doing nothing and then I don't know maybe I'll likebuild a garden or something it's Atlanta and the falls it's lovely downhere and do something just self reflection and I'm looking forward todoing this pod cast because I get to hear other people's stories. I get soenergized by that and tell some of my own right and and then figure out.What's next, so I don't know sometime during this journey I'll announce whatmy newngig is, but right now it's it's host to this podcast and relaxation expert. I love it. Well, its, that's a great transition. So let's talk about the the podcast for a second:what's your plans, you know what kind of guess are you thinking about? Whatshould we be prepared for? AS WE ANTICIPATE CASE K? Is it it's k? LG,that's your that's our your nictame! So, as Kalg takes over his host of the showw what shoull we be looking forward to so the thing that I have come torealize that this is obviously as I've been building up, my own team and andbackpilligis. My most fascinating salespeople are those that that maybe aren't what you consideryour traditional salespeople and that's why I love this community right. Isthis this revenue collective? It's the people that are responsible for helpingcompanies grow, and that comes in so many different forms. So I want to. Iwant to get to know the different people and tell different sides ofsales and just even in interviews. I've had so many people, as over the pastcouple of weeks, say o the NA the term sails just is such a turn off, and yes,it's the core of what we all do. It's the output of the good work, but I Ilove these divergent backgrounds, the complexity that comes in all of ourstories that brought us here, and so I would love to to humanize what saleslooks like. I would love to bring faces and great stories to the revenue.Collective and listen, we can all connect one on one. We can read. Youknow, wickis or or arnicles about the how to, but you don't tune into apodcast to to figure out. You know maybe some of the hard facts you do itto to hear stories and learn from other people's experiences, and so you knowsee you- and I talked about this- I'm a journalist by by education and IAVEspent the past year, six years building a community in which I I do a lot ofthese interviews. So I'm going to push for the human I might push for a littlebit of the uncomfortable. Hopefully not we want e uncomfortable not beuncomfortable. We want the vulnerable yeah, that's what I love and a I meanthat was the best Bebeck you gave me was like showup as yourself right.Nobody wants to listen to boilerplay like we've, all we've, often that sothat's what I'm hoping awesome tell us this story of how you found revenue,colect hive. You mentioned Sarah, but you know I'm just curious, alwaysalways important to do a little shameless self promotion. And now it'sbeen your experience with revenue clective, How d you find it and what'sbeen the best part of it for you yeah such a good question. I love thatwe're doing the real time feedback. All your salespeople out here. This is whatyou need to be doing on. Your client calls Um. So I, where did I see you guys? I thinkI saw some of my contects ere updating their Lindon Sucha power play by theway, like love, that of saying, like everybody's copied, it yeah, I totallyhave seen it and others that I've joined up like very quickly taking themoff my profile, 'cause it it's just not been the same caliber. I would say thefact that I I almost like that you guys came about it in the sense of you haveto be this tall to ride the ride, and I mean that in a good way. So a lot ofthe community is, I think that you know they just do it to get folum and thequality. So quickly goes down and one...

...of the things so I came across you wall,my Kiy. This is cool, and I saw though it said I'm am mentoric textstars and they talka lot about giving first, and I saw that same language reflected in whatyou expect of your members and at the time this is right. When I was decidingyou know, I was doing some hiring tokgin about leaving. I decided to notjoin immediately, because I thought, if this is a community I have to pour into,I need to wait till I can be a valuable member. So I love that you guys hadthat because it made make me take it seriously. So then Sarah she joined myteam and she came to me. Like you know two weeks in and she said Hey, Istarted as a part of this group. I really think you should check it out.I've been doing it for you know, weeks two weeks or so, and I've already gotvalue and she was bringing me these concepts in ideas. We were working onar playbook and it was, it was tangible resources from people that had been inour same place and it was awesome, and so I I decided to join. I loved the fact that there was a youknow, a vetting process again. It helps me feel like I'm in good company andthe things I've loved to. Let me think I mean you guys are crazy on the slackchannels. You go all day every day, so I I will. I will be honest. I don't getto go into every channel, but I love that we don't want you to go into everyjounnal and now it's crazy they're trying to demphasize slock overtime. Actually, okay, that's interesting, and so we can dig intothat. But I um I like the fact that it's hi've couldmet, some of justawesome people, people that I am learning from people that you knowcould be great network people for R individuals, not sales, so so to speak,but great connectors for for the targets I was going after and and Ithink, giving mutual benefit. The other is very quick access to to help tos andother people's experiences. You know putting I put something out around ateam compask and very quickly. I had people coming back, offering one offconversations hiring. I got awesome press Nicole, who leads your atl UmJackoler, Yeh, she's, amazing Te. I mean the fact that she has a day joband does as good of a job. She does on revenue collective like bless her, butshe you know had promoted it, for: U I've been able to do it, the new member,so I've been a member. Now, maybe maybe two months ish. I don't know time flieswhen you're having fun, but it's given value and it's well worth theinvestment that I was willing to make into thecommunity like in handsdown. So I love it. I've been suggesting it. I'vereferred a couple of other members. I think Jason Allen, Atl he's in therehe's a RMEMBER I referd so giving my shout outs to to my other ehtlfets. Weneed those shout uts awesome, any any questions for me before we wrap upbecause we we want Ta. I want to make sure that we're prepared. We don't needto talk too long, because I wantta. I want to hear your episodes, but anyquestions for me. Maybe for the audience. I love it Sam. What do youwant me to bring to this? What are you, what are you wanting from the pod caseand what can Kican KLG GAV Revenue Class? Well, to the point of yourcomment about slack, you know: t the biggest piece of negative feedback thatwe get from people is that there's just so much information, there's so muchcontent and what we're really working on over at RCHC we're working on articulating to people that it's not one thing or theother. It's not slack. It's not just a bunch of virtual meatups. It's notbenchmarking data. It's really about figuring out what are the ways that youwant to engage with the community and what's your preference on how you wantto engage and that's why our two goals for the end of the arr intimacy itsscale and personalization at scale, and so that relates to the podcast, becausepeople all consume information differently, we've all or many peoplehave been through. You know this training where people say there's likehinisthetic learners and there's audio learners and there's visual learners.There's people that just like bodcasts...

...and and this is a way that we cancommunicate and connect with people, and maybe those people don't log intoslack and by the way again you kn w. We don't want people to be in everychannel. We want people to figure out. We want people to think about. SLACKASlike every channel is, is its own community and so you're not going tojoin a hundred communities you're going to join two or three, and so we reallyencourage people to you know pick your home city like Atlanta, pick your youryour maybeyour identity, driven community like the women of revenue,Colective and then pick some functional community. That might be interestingfor you, like the private, Siro community or co community. But anyway,that's a that's a didgression, the point of what I'm looking for case andwhat we are looking for is exactly what you said. The first part of it is justsomething interesting, something tactical something real my ethos. Mypersonal ethosis is just I'm tired of generic bullship and one of the reasonspeople don't like Linton is because that's Kindof like all there is. Youknow it's just constant bombargment, with these sort of self help posts thatare really abstract and not super helpful, and I want every time somebodyengages with a revenue, collective idea person you piece of quote, unquotecontent. I want there to be like one or two things that are specific andactionable. What should you put in the subject line of the email? How do yourun your daily meeting? What's your weekly Rapup Lig, how did you buildyour financial plan? Did you lower quotas for covet? Did you lower yourforecast for covet? How many people did you fire, I'm looking for? In additionto the humanity, I'm looking for real, nitty gritty details from people and ifyou have to extract them with Plyers, then you have to extract them withplyers blike. I want real talk. That is what I want the revenue clective brandand the idea in the community to be about to the point. True authenticity,not authenticity, like you know, I'm Moody, and I I don't like coffee, but Idrink tea and have you tried, like Macha, green lates? I meanauthanticically like these are the three things that have worked for me,and this is the thing that failed and specifics. So, if you're able to getthat from the conversations and the people that are listening, whether it'sten people or five hundred people or ten thousand people, if they can putdown, you know their mobile device, whatever theirtheir podcast listeningAP is they can put that down after listening to a conversation between TLGand somebody else and have one or two things that they can take with them?That day, that's my goalf Sam. I love that what a great thing to end on Iwill share. So you shared your personal ethos. No more generic bullshit love it.The things that I've built my career on and really are the guiding principalesconnect. People create value change what it means to be a woman in business,and I love the fact that we're doing personalization and entimaasciat scalecrop check that off people right connect. People create value, we'regoing to get don to the NIDY gritty I'll go by a set oppliers and thenchange what it means to be a woman in business like I'm here, I'm a femalesales leader. So we're getting to do that and we're getting to tell thosestories. So I'm I'm excited, let's De it, let's do it. So last thing is casy:If if people want to be guests or they have ideas or they have feebec orwhatever, what's your slack handle and what's your email address and howshoall we get in touch with you, in fact, I'm going to say your emailaddressed because we're going to create a revene, Clectov, vemo drest for you,so your email address is k. Ac ie at revenue, colective TCOM, was Yor.Slacano CSY, O K AC. I E 'cause, it's a weird spelling, let Gordon Atl, if youstart with K, ACI e, I'm sure in one of the very few, and you can find me andyeah that's the best way and from there I have a super simple Google forum.I've already had some people fill it out for me that it just helped do someof these precalled notes and tea up what things. What stories you guys wantto tell so that's it's pretty straightforward, awesome, folks, Werkso excited to have to have casy like Gardon Calg for sure be the the newhost. We want to thank Justin Walsh, who launched the revenue collectivepodcats and who has just done an outstanding job Heis now, just in WashNash used to be just who wance lax, but...

...he moved his family to Nashalle. Wehope he's doing well. No, I think no is it no income tax in Tennessee. So Ithink a lot of people are moving nashvile for that reason, butnevertheless, Kogi is now the host handing over the rains officially toyou, as we press, stop, recording and we'll hear the show every Monday fromhere to eternity can't wait thanks a la Cs and and folks thanks for listeningand stay tuned, to make sure you're subscribed to the Revenan Collectivpotcast will talk to you next time, pay everybody! So THAT'S THAT'S K! G, L,that's Casy, Gordon Lat! She is going to be the new anchor host of therevenue, collective podcast she's, going to be bringing y. u great storieshuman stories from both reven enlective members and inspirational leaders,innovadors and humans, from the rest of the world that are not members of Ov anellective. Yet so, if you want to be guessed on the show, if you have aninteresting story to tell please rejon to her KCK AC, I e at reen electivedotcom can also, of course, reach out to me Samot revenue, cellective dotcom.Once again, we want to think our incredible sponsor Gong Gong D Io Fortlash R C we're going to have new sponsors as well, but Gong is reallyone of the early pioneers and helping us get the refenue collective fodcastoff the ground and stay tune for more episodes, because we've got so manygreat guests and so many great things happening from the revened collectivepodcast and were actually going to be working towards over the course of thenext, probably six months, making it a daily pod tast, so that if you are outthere in the world- and you like to consume your information through yourears as opposed to reading it through your eyes, we've got you covered. So ifyou want to retalnt to me again my email, Samor revenelectof com, if youhave any questions and your reven nexlective member, always drop in ahelp desk and slack. That's that's. The name of the Channel HashTag help underscored desk, regardless of whether an executive or associate-and we her from you but beyond that welcome Casey to be the new host andthe Roughin collectid pocasts. We're so excited to have you only hope you keeplistening to make sure you subscribe, give us five stars on Itunes and we'lltalk to you next time.

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