The Pavilion Podcast
The Pavilion Podcast

Episode · 1 year ago

Ep 18: Introducing Kacie Lett Gordon and The Power Of Authentic Storytelling

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Ep 18: Introducing Kacie Lett Gordon and The Power Of Authentic Storytelling

But Hey everybody, it's Sam Jacobs. Welcome to the revenue collective podcast. Today's a special episode because it's a it's a transitional episode. We are officially bringing in our brand new anchor host. Her name is Casey Gordon Lett. She is a member of revenue collective from the Atlanta chapter. Most recently she was svp of strategy for a company called three five two, which is really a product development and innovation agency that she was an early employee at, and she helped grow that business to over ten million in recurring revenue and now she's onto something new, and part of what's new for her is going to be revenue collective podcast. So if you are interested in being a guest on the show, Casey has a background of journalism. She has hosted her own shows in the past and she is interested in hearing from members and from non members, to tell great stories, to tell human stories, authentic stories, and to hear about the challenges that you're facing in your job and your role in your life and what you're doing to overcome them and stories of inspiration, innovation and perseverance. So we're incredibly excited to have her as the new host of the show. You can find her on slack if you're a member of revenue collective. You can also find her Kacie at Revenue Collectivecom if you are not a member but want to appear on the show or want to reach out to her in any way. So we're incredibly excited. Now, before we get there, we want to thank our sponsor for the month of September. The sponsor is one of our great partners, the company gone, the number one revenue intelligence platform for mote, sales, Gong and revenue collect of our thrill to announce a strategic partnership. We're bringing you the best events, content, research and spaces to engage with your peers. To kick it off, they are sponsoring the revenue collective podcast, bringing you new things every month. Don't miss out. Stay up to date on the latest collaborations at Gong, dot Io, forward slash RC. Without further ado, let's listen our conversation with KGL Casey Gordon let the new host of the revenue collective podcast. Hey everybody, it's Sam Jacobs. Welcome to the revenue collective podcast. We are excited to have a very special guest on the show today, because this episode will be the relaunch of the revenue collective podcast with my guest, Casey let Gordon, as the brand new revenue collective podcast anchor host. So it's going to be a great show. We want to use this time to learn more about Casey, to learn about our background. She's going to be an incredible host, going for it and she's going to be interviewing amazing leaders both from within and without revenue collective, and really bringing and putting together an incredible show. Let me give you a bio and then I'm going to say hi towere. But Casey let Gordon the current, but soon to be former, svp of strategy at five two, a Boutique Innovation and growth firm headquarter in Atlanta. She's also, well, the new host of our revenue collected podcast. We knew that already. Background and sales, marketing, REVENEL operations and company leadership. In her most recent GIG, she co found at a ten million dollar innovation practice and the largest innovation community in the now feast working with corporate innovator, startup founders and the overall business ecosystem. When she's not doing her job, she's a mom to Tulula, wife to Blake and human, to Hook and Pixie. We will figure out if those are cats or dogs. Katie is excited to tell a story, share some of Ron, lean from each other and have some fun along the way. Casey, welcome to the revenue collective podcast. Sam, thank you so much. Thanks for having me and even more for allowing me to to lead this podcast moving forward. I'm excited. We're excited to have you. So, first of all, Cook and Pixie, cats or dogs? Dogs? No, cats, perfect, good, we approve. Yeah, we want to use this time together to learn a little bit about you and then from there, you know, you're going to be the host. So it's so it's going to be awesome. But Casey, like Gordon. So first of all, your current, but soon to be former, svp of strategy at three five two. So what is three five two and tell us about the journey that you're on right now? I love it. So three five two boutique innovation and growth firm. What the Hell does that mean? We help companies fine building, grow their next thing, usually new venture, innovation, business service MODEL, etc. So...

...professional services and really, you know, the past six years that I've been there have been building out our practice. Started in product development, then got in to go to market, and so how do you differentiate in a, you know, very traditional agency and Professional Services World? And that's the work I've been doing. Awesome. What's tell us a little bit about your background, where you're from, I'm where to grow up and and how did you arrive at three, five, two. Yeah, great question, and Sam, can we just laugh at this? So, guys, this is our this is our re record, because Sam asked me this question before and I have empathy forever Ho every host on every podcast, because I talked for fifteen minutes. So we can laugh at ourselves now, but I was overall mortified. So I'd Sam that will keep this not to fifteen minutes. It's okay, it's somewhere between. I think three to five minutes is the appropriate length and then we can and I can ask questions along the way, which is something I didn't do the first time. I love it and I love that you were diplomatic. You really casing. Maybe maybe we just do that a little shorter. So from Virginia, outside of DC. Have that in common with Sayem. I believe you're from correct, I'm from MC clane, okay, so I'm from Fredericksburg. Did College at Virginia Tech Sam. What do you bea we've moved past this. And then I did Grad school at Elon and North Carolina. Studied Journalism Undergrad, realized I didn't want to be a journalist. Then went and got some hard skills in digital marketing and business. moved to Atlanta about eight years ago. Had a long journey where thought it was going to be New York or other large cities and didn't know much about Atlanta when I moved. So, for those of you Atlanta listeners, you know the journey well is you think that it's a stop along the way and then it becomes the the final resting place. So yeah, moved your eight years go. Started in advertising, then moved into technology. A lot of my time in Atlanta has been spent at three, five, two and I came in for originally outbound business development. Pivoted that into sales and marketing over the time. Have then joined company leadership, founded this innovation practice, built our innovation community and now lead a team of about six that sales marketing, client success, sales enablement and supporting the ten million dollar firm. That's that's awesome, and so I'm just curious about the the innovation portion of it. You mentioned that you help brands and companies, you know, develop new products, take them to market and innovate. What are some great examples? What are some like success stories from the past couple of years that you're really proud of what it comes to implementing that idea with with some of your clients? Yeah, one of my favorites was, you know, we made this hypothesis that we were often serving business and marketing leaders and a few years ago, for five years ago, noticed that the ecosystem was changing, that people were that were coming to us. They were either, you know, mid market innovators, and that's usually somebody that's responsible for driving change inside a company, or on the enterprise side, it was these corporate veterans who, you know, earned enough clout and internal, I don't know, political space to go do something new, but they didn't have, oftentimes budget, resource power, you know, ability to implement the change that they were being tasked to do. Yet in twelve to eighteen months if they didn't do it, they were fired. So a little bit of a hard position to be in. And so we noticed that there was just the shift happening in Atlanta. You know, I think it's we had the second largest concentration of fortune five hundreds. So we just got to see a large sample size doing this, and so the community that we founded was meant to serve this audience. It was we say, you know, community, collaboration and Commiseration, I think, are the three, because it's really hard work. So one of the people I had met there, he formerly was at a large payments company and then went and started at a fortune fifty insurance company and they brought us on through that relationship in this, you know, of course, gets into the revenue collective...

...world, but it was a long tail relationship. With me, we're talking almost two years. But when he landed at this new Gig, we were the first people he called and we've been working with them for the past two years where we have product developers, product strategist, marketers, researchers, designers, business strategists, you know. So anything from your execution arm like an agency, to your consulting arm like a BCG or deloit, and we've been able to do this hybrid model. And so our task is the the shared business goal is ten five hundred million dollar businesses over the next five years. So I mean massive things, right and and is it always perfect? And do you always had those numbers? Know, but to have our teams working on you know, this massive organization helping them figure out how to diversify and future proof pretty pretty cool work. Yeah, what what I mean? You don't have to tell us. The client, obviously, but what's the industries that you're focus? Insurance is is their business. But I would say, you know, I hate when people say industry agnostic. I've tried to come up with a better way of saying it, but really the thing is is, you know, once you've been in business, and sales specifically, long enough, yes, there are nuances to industry, but the core foundation and fundamentals of business are the same. And so what we've seen is that if we can get to the root of the problem, we are able to flex into a lot of different industries. But we've had experience of regulated business, which is insurance, financial healthcare. We've done a lot of supply chain, a lot of logistics, a lot of manufacturing, and so I would say the more common thread is be to be sometimes B Toc or be tob to see so it's we've had a wide variety and I wish there were clearer, clearer paths, but I guess that's you know, that's an opportunistic thing for sales person. Absolutely you can sell anything. So you've been there six years, you've built it up. It's a ten million dollar business, bootstrapped, I'm sure. So that's incredibly impressive. But you know in your bio is soon to be unemployed. Tell us, tell us why you're leaving and what's next for you. Obviously the revenue collective podcast is going to be part of it, but walk us through sort of your personal journey. Yeah, I love that so much. So I am leaving next Friday, which you know, it is September eleven to day when Samin our filming this. So next Friday, September eighteen, is my final day. And it's been a journey. I came back from eternity leave in September, so I've been back now almost a year and after having my daughter, I'd been in build phase right. I called what I was building at three, five, two, my five to nine job because it was the job I did once my day job was through. So I was doing that and then we finally built the thing right. Anybody that's a builder knows that. You you go in this journey, it's hard, you know, so much wine and crying and it's a few successes along the way, but did it. And then after I had my daughter, I came back and I really and I think any parent that I've ever talked to is had the same journey. But said, what's next, you know, where, where do I want to spend my time? If I'm going to be away from my kid, away from my family, what is the thing I want to be doing? And so the past several months have been a journey and it was you know, I didn't realize it at the time, but I was started to be able to backfill my own role. So I made hires on my team revenue collective community at Sarah Saxon or atl you can look her up on there. She's wanted people that joined. Awesome. Yeah, yeah, Sarah referred me into this community, so it's very cool. But I just had all these great people that were starting to join our team. The the company started operationalizing a lot of the plans and my building was done. It was you know, now it was time to run the business. And so I started looking at you know, what else could I be doing? And I don't really know. The truth is is that I've been in a sprint. I graduated from Grad School about ten years ago now, nine years ago, and you know, I graduated with a hundred thousand dollars and student learned dead because I put myself through school and I've been in a sprint, literally ten years, Sprint in which I just wanted to catch up, I wanted to pay that off, I wanted to make a mark and I you know, I wanted to be a VP by the time I was twenty five. Did it. I wanted to make a...

...certain amount of money by the time I was thirty. Did it. And so I'm thirty one. I've been running for ten youngsters. You're a youngster, I'm a youngster. I but I'm I'm tired and I but I'm also excited because I have all these experiences and you know, you proved to yourself you've been able to reach these goals. But so now I'm looking forward to taking time. I am having trouble forcing myself, but I truly am going to at least take six weeks. I said maybe longer, but there's some cool opportunities on the horizon. I'm gonna Somebody told me you could sleep in bed for one day for every year you've been there. So I have six days of doing nothing and then I don't know, maybe I'll like build a garden or something. It's Atlanta in the fall, so it's lovely down here, and do something just self reflection. And I'm looking forward to doing this podcast because I get to hear other people's stories. I get so energized by that and tell some of my own right and and then figure out what's next. So I don't know, sometime during this journey I'll announce what my new GIG is, but right now it's it's host to this podcast and a relaxation expert. I love it. Well, let's that's a great transition. So let's talk about the podcast for a second. What's your plans? You know, what kind of guests are you thinking about? What should we be prepared for as we anticipate case, Kate, is it? It's KLG. That's your that's where your your nickname. So as CHLG takes over as host of the show, what should we be looking forward to? So the thing that I have come to realize, and this is obviously as I've been building out my own team and back filly, is my most fascinating sales people are those that that maybe aren't what you consider your traditional sales people, and that's why I love this community. Right is this this revenue collective? It's the people that are responsible for helping companies grow and not comes in so many different forms. So I want to I want to get to know the different people, until different sides of sales and just even in interviews I've had so many people as over the past couple weeks. Ah, the name, the term sales just as such a turnoff. And yes, it's the core of what we all do, it's the output of the good work. But I love these divergent backgrounds, the complexity that comes in all of our stories that brought us here, and so I would love to humanize what sales looks like. I would love to bring faces and great stories to the revenue collective and listen. We can all connect oneonone. We can read, you know, wikis or articles about the how to, but you don't tune into a podcast to figure out, you know, maybe some of the hard facts. You do it to hear stories and learn from other people's experiences. And so you know, Sam, you and I talked about this. I'm a journalist by education and have spent the past year, six years building a community in which I do a lot of these interviews. So I'm going to push for the human. I might push for a little bit of the uncomfortable, hopefully not that we want to uncomfortable uncomfortable. You want the vulnerable. Yeah, that's what I love, and that I mean. That was the best feedback you gave me. was like, show up as yourself right. Nobody wants to listen to boiler plate like we've all we've all done that. So that's what I'm hoping. Awesome. Tell us the story of how you found Revenue Collect if you mentioned Sarah, but you know, I'm just curious. Always, always important to do a little shameless self promotion. I now it's been your experience with revenue collective. How'd you find it and what's been the best part of it for you? Yeah, such a good question. I love that we're doing the real time feedback. All you sales people out here, this is what you need to be doing on your client calls. So I where did I see you guys? I think I saw some of my contacts aret updating their linkedin such a power play, by the way, like love that of saying like hey, everybody's copied it now. Oh yeah, I totally have seen it, and others that I've joined up like very quickly taking them off my profile because it's just not been the same caliber. I would say the fact that I almost like that you guys came about it in the sense of you have to be this tall to ride the ride, and I mean that in a good way. So a lot of the communities, I think that, you know, they just do it to get volume and the quality so quickly...

...goes down and one of the things. So I came across you all, I'm like, Hey, this is cool, and I saw though, it said I'm a member mentoric text stars and they talk a lot about giving first and I saw that same language reflected and what you expect of your members. And at the time, this is right when I was deciding, you know, I was doing some hiring, thinking about leaving. I decided to not join immediately because I thought, if this is a community I have to pour into, I need to wait till I can be a valuable member. So I'd love that you guys had that, because it made made me take it seriously. So then Sarah, she joined my team and she came to me, like, you know, two weeks in, and she said, Hey, I started as a part of this group. I really think you should check it out. I've been doing it for, you know, weeks, two weeks or so, and I've already got value. And she was bringing me these concepts and ideas. We were working on our playbook and it was it was tangible resources from people that had been in our same place and it was awesome. And so I decided to join and I love the fact that there was a, you know, a vetting process. Again, it helps me feel like I'm in good company and the things I've loved. Let me think. I mean you guys are crazy on the slack channels. You go all day, every day. So I will, I will be honest. I don't get to go into every channel, but I love this. We don't want you to go into every channel. I know it's crazy. It's it's been trying to d emphasize slack over time. Actually. Okay, that's interesting, and so we can dig into that. But I I like the fact that it's hell, I've cond met some just awesome people, people that I am learning from, people that, you know, could be great network people for individuals, not sales so so to speak, but great connectors for for the targets I was going after and I think giving mutual benefit. The other is very quick access to to how to use and other people's experiences, you know, putting. I put something out around a team compask and very quickly I had people coming back offering one off conversations hiring. I got awesome press Nicole, who leads your a teal chapters. Yeah, she's amazing and I mean the fact that she has a day job and does as good of a job she does on revenue collective like bless her. But she, you know, had promoted it for us. I've been able to do it the new member. So I've been a member now, maybe, maybe two months ish, I don't know. Time flies when you're having fun, but it's given value and it's well worth the investment that I was willing to make into the community. Like and hands down. So I love it. I've been suggesting it. I've referred a couple other members I think Jason Allen Atl. He's in there. He's a remember I referred. So given my shout outs to to my other ATL folks. We need those shoutouts. Awesome. Any questions for me before we wrap up, because we we want to. I want to make sure that we're prepared. We don't need to talk too long because I want to. I want to hear your episodes. But any questions for me, maybe to for the audience. I love it, Sam. What do you want me to bring to this? What do you what are you wanting from the podcast and what can kill? I can KLG GET REVENUE COLECT? Well, to the point of your comment about slack, you know, the biggest piece of negative feedback that we get from people is that there's just so much information, there's so much content, and what we're really working on over at our hque we're working on articulating to people that it's not one thing or the other. It's not slack, it's not just a bunch of virtual meetups, it's not benchmarking data. It's really about figuring out what are the ways that you want to engage with the community and what's your preference on how you want to engage, and that's why our two goals for the end of the year our intimacy at scale and personalization at scale. And so that relates to the podcast because people all consume information differently. We've all, or many people have been through, you know, this training where people say there's like kin esthetic learners and there's audio learners and there's visual learners, there's people that just like podcasts. And the end this is a way that we can...

...communicate and connect with people and maybe those people don't log into slack. And by the way, again you know, we don't want people to be in every channel. We want people to figure out. We want people to think about slack as like every channel is, it is his own community, and so you're not going to join a hundred communities, you're going to join two or three, and so we really encourage people to pick your homesity, like Atlanta, pick your your maybe your identity driven community, like the women of revenue collective, and then pick some functional community that might be interesting for you, like the private cro community or Cmo community. But anyway, that's a that's a digression. The point of what I'm looking for, Casey, and what we are looking for is exactly what you said. The first part of it is just something interesting, something tactical, something real. The my ethos, my personal ethosis, is just I'm tired of generic bullshit and one of the reasons people don't like Linkedin is because that's kind of like all there is, you know, it's just constant bombardment with these sort of selfhelp posts that are really abstract and not super helpful. And I want, every time somebody engages with the revenue collective idea person, you know, piece of quote unquote content. I want there to be like one or two things that are specific and actionable. What should you put in the subject line of the email? How do you run your daily meeting? What's your weekly wrap up like? How did you build your financial plan? Did you lower quotas for covid? Did you lower your forecast for covid? How many people did you fire? I'm looking for, in addition to the humanity, I'm looking for real, nitty gritty details from people, and if you have to extract them with pliers, then you have to extract them with pliers. But like, I want real talk. That is what I want. The revenue collective brand and the idea and the community to be about to the point true authenticity. Not Authenticity like you know I'm Moody and I I don't like coffee, but I drink tea. And have you tried like Macho Green Lotte's? I mean authenticity like these are the three things that have worked for me and this is the thing that failed. And specifics. So if you're able to get that from the conversations and the people that are listening, whether it's ten people or five hundred people, are tenzero people, if they can put down, you know, their mobile device or whatever their their podcast listening APP is, if they can put that down after listening to a conversation between KLG and somebody else and have one or two things that they can take with them that day. That's my goal. Sam, I love that. What a great thing to end on. I will share so you shared your personal eth those no more generic bullshit. Love it. The things that I've built my career on and really are the guiding principles. Connect people, create value, change what it means to be a woman in business, and I love the fact that we're doing personalization and and toomacy at scale. Crap, check that off. People right, connect people, create value. We're going to get done. To the Nitty Gritty, I'll go buy a set appliers and then change what it means to be a woman in business. Like I'm here, I'm a female sales leader. So we're getting to do that and we're getting to tell those stories. So I'm excited. Let's do it. Let's do it. So last thing is Casey. If people want to be guests or they have ideas or they have feedback or whatever, what's your slack handle and what's your email address, and how shall we get in touch with you? In fact, I'm going to say your email address because we're going to create a revenue collective email address for you. So your email address is Kacie at revenue collectivecom. What's your slack handle? Casey. So Kacie, because it's a weird spelling. Let go it in Atl if you start with Kacie, I'm sure in one of the very few and you can find me and yeah, that's the best way. And from there I have a super simple Google forum. I've already had some people fill it out for me that it just helped do some of these pre called notes and te up what things, what stories you guys want to tell. So that's it's pretty straightforward. Awesome folks work. So excited to have to have Casey, like Gordon Kolg for short, be the the the new host. We want to thank Justin Walsh, who launched the revenue collective podcast and who is just done an outstanding job. He is now Justin Walsh...

Nash used to be Justin Wah lax but he moved his family to Nashville. We hope he's doing well. No, I think no. Is it no income tax in Tennessee, so I think a lot of people are moving Nashville for that reason. But nevertheless, KLG is now the host, handing over the reins officially to you as we suppress stop recording and we'll hear the show every Monday from here to eternity. Can't wait. Thanks a lot, Casey, and and folks. Thanks for listening and stay tuned to make sure you're subscribed to the revenue collective podcast. Will Talk to you next time. Hey, everybody. So that's that's KGL. That's Casey, Gordon Lett. She is going to be the new anchor host of the revenue collective podcast. She's going to be bringing you great stories, human stories from both revenue collective members and inspirational leaders, innovators and humans from the rest of the world that are not members reven e collective yet. So if you want to be a guest on the show, if you have an interesting story to tell, please reach out to her, case Kacie at revenue collectivecom. You can also, of course, reach out to me, Sam at Revenue Collectivecom. Once again, we want to thank our incredible sponsor, Gong Gong Dot io, forwards lash RC. We're going to have new sponsors as well, but Gong is really one of the early pioneers and helping us get the refine collective podcast off the ground. and stay tuned for more episodes, because we've got so many great guests and so many great things happening from the revenue collective podcast and we're actually going to be working towards over the course of the next probably six months, making it a daily podcast so that if you are out there in the world and you like to consume your information through your ears as opposed to reading it through your eyes, we've got you covered. So if you want to reach out to me again, my email, Sam at Revenue Collectivecom if you have any questions and your revenue collective member, always drop into help desk and slack. That's that's the name of the channel. Hashtag help underscore desk, regardless of whether and executive her associate, and we hope to hear from you. But beyond that, welcome Casey to be the new host of the revenue collective podcast. Were so excited to have you and we hope you keep listening, so make sure you subscribe, give us five stars on Itunes and we'll talk to you next time.

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