The Pavilion Podcast
The Pavilion Podcast

Episode · 1 year ago

Ep 18: Introducing Kacie Lett Gordon and The Power Of Authentic Storytelling

ABOUT THIS EPISODE

Ep 18: Introducing Kacie Lett Gordon and The Power Of Authentic Storytelling

But Hey everybody, it's Sam Jacobs. Welcome to the revenue collective podcast. Today's a special episode because it's ait's a transitional episode. We are officially bringing in our brand new anchor host. Her name is Casey Gordon Lett. She is a member of revenue collectivefrom the Atlanta chapter. Most recently she was svp of strategy for a companycalled three five two, which is really a product development and innovation agency thatshe was an early employee at, and she helped grow that business to overten million in recurring revenue and now she's onto something new, and part ofwhat's new for her is going to be revenue collective podcast. So if youare interested in being a guest on the show, Casey has a background ofjournalism. She has hosted her own shows in the past and she is interestedin hearing from members and from non members, to tell great stories, to tellhuman stories, authentic stories, and to hear about the challenges that you'refacing in your job and your role in your life and what you're doing toovercome them and stories of inspiration, innovation and perseverance. So we're incredibly excitedto have her as the new host of the show. You can find heron slack if you're a member of revenue collective. You can also find herKacie at Revenue Collectivecom if you are not a member but want to appear onthe show or want to reach out to her in any way. So we'reincredibly excited. Now, before we get there, we want to thank oursponsor for the month of September. The sponsor is one of our great partners, the company gone, the number one revenue intelligence platform for mote, sales, Gong and revenue collect of our thrill to announce a strategic partnership. We'rebringing you the best events, content, research and spaces to engage with yourpeers. To kick it off, they are sponsoring the revenue collective podcast,bringing you new things every month. Don't miss out. Stay up to dateon the latest collaborations at Gong, dot Io, forward slash RC. Withoutfurther ado, let's listen our conversation with KGL Casey Gordon let the new hostof the revenue collective podcast. Hey everybody, it's Sam Jacobs. Welcome to therevenue collective podcast. We are excited to have a very special guest onthe show today, because this episode will be the relaunch of the revenue collectivepodcast with my guest, Casey let Gordon, as the brand new revenue collective podcastanchor host. So it's going to be a great show. We wantto use this time to learn more about Casey, to learn about our background. She's going to be an incredible host, going for it and she's going tobe interviewing amazing leaders both from within and without revenue collective, and reallybringing and putting together an incredible show. Let me give you a bio andthen I'm going to say hi towere. But Casey let Gordon the current,but soon to be former, svp of strategy at five two, a BoutiqueInnovation and growth firm headquarter in Atlanta. She's also, well, the newhost of our revenue collected podcast. We knew that already. Background and sales, marketing, REVENEL operations and company leadership. In her most recent GIG, sheco found at a ten million dollar innovation practice and the largest innovation communityin the now feast working with corporate innovator, startup founders and the overall business ecosystem. When she's not doing her job, she's a mom to Tulula, wifeto Blake and human, to Hook and Pixie. We will figure outif those are cats or dogs. Katie is excited to tell a story,share some of Ron, lean from each other and have some fun along theway. Casey, welcome to the revenue collective podcast. Sam, thank youso much. Thanks for having me and even more for allowing me to tolead this podcast moving forward. I'm excited. We're excited to have you. So, first of all, Cook and Pixie, cats or dogs? Dogs? No, cats, perfect, good, we approve. Yeah, we wantto use this time together to learn a little bit about you and thenfrom there, you know, you're going to be the host. So it'sso it's going to be awesome. But Casey, like Gordon. So firstof all, your current, but soon to be former, svp of strategyat three five two. So what is three five two and tell us aboutthe journey that you're on right now? I love it. So three fivetwo boutique innovation and growth firm. What the Hell does that mean? Wehelp companies fine building, grow their next thing, usually new venture, innovation, business service MODEL, etc. So...

...professional services and really, you know, the past six years that I've been there have been building out our practice. Started in product development, then got in to go to market, andso how do you differentiate in a, you know, very traditional agency andProfessional Services World? And that's the work I've been doing. Awesome. What'stell us a little bit about your background, where you're from, I'm where togrow up and and how did you arrive at three, five, two. Yeah, great question, and Sam, can we just laugh at this?So, guys, this is our this is our re record, becauseSam asked me this question before and I have empathy forever Ho every host onevery podcast, because I talked for fifteen minutes. So we can laugh atourselves now, but I was overall mortified. So I'd Sam that will keep thisnot to fifteen minutes. It's okay, it's somewhere between. I think threeto five minutes is the appropriate length and then we can and I canask questions along the way, which is something I didn't do the first time. I love it and I love that you were diplomatic. You really casing. Maybe maybe we just do that a little shorter. So from Virginia,outside of DC. Have that in common with Sayem. I believe you're fromcorrect, I'm from MC clane, okay, so I'm from Fredericksburg. Did Collegeat Virginia Tech Sam. What do you bea we've moved past this.And then I did Grad school at Elon and North Carolina. Studied Journalism Undergrad, realized I didn't want to be a journalist. Then went and got somehard skills in digital marketing and business. moved to Atlanta about eight years ago. Had a long journey where thought it was going to be New York orother large cities and didn't know much about Atlanta when I moved. So,for those of you Atlanta listeners, you know the journey well is you thinkthat it's a stop along the way and then it becomes the the final restingplace. So yeah, moved your eight years go. Started in advertising,then moved into technology. A lot of my time in Atlanta has been spentat three, five, two and I came in for originally outbound business development. Pivoted that into sales and marketing over the time. Have then joined companyleadership, founded this innovation practice, built our innovation community and now lead ateam of about six that sales marketing, client success, sales enablement and supportingthe ten million dollar firm. That's that's awesome, and so I'm just curiousabout the the innovation portion of it. You mentioned that you help brands andcompanies, you know, develop new products, take them to market and innovate.What are some great examples? What are some like success stories from thepast couple of years that you're really proud of what it comes to implementing thatidea with with some of your clients? Yeah, one of my favorites was, you know, we made this hypothesis that we were often serving business andmarketing leaders and a few years ago, for five years ago, noticed thatthe ecosystem was changing, that people were that were coming to us. Theywere either, you know, mid market innovators, and that's usually somebody that'sresponsible for driving change inside a company, or on the enterprise side, itwas these corporate veterans who, you know, earned enough clout and internal, Idon't know, political space to go do something new, but they didn'thave, oftentimes budget, resource power, you know, ability to implement thechange that they were being tasked to do. Yet in twelve to eighteen months ifthey didn't do it, they were fired. So a little bit ofa hard position to be in. And so we noticed that there was justthe shift happening in Atlanta. You know, I think it's we had the secondlargest concentration of fortune five hundreds. So we just got to see alarge sample size doing this, and so the community that we founded was meantto serve this audience. It was we say, you know, community,collaboration and Commiseration, I think, are the three, because it's really hardwork. So one of the people I had met there, he formerly wasat a large payments company and then went and started at a fortune fifty insurancecompany and they brought us on through that relationship in this, you know,of course, gets into the revenue collective...

...world, but it was a longtail relationship. With me, we're talking almost two years. But when helanded at this new Gig, we were the first people he called and we'vebeen working with them for the past two years where we have product developers,product strategist, marketers, researchers, designers, business strategists, you know. Soanything from your execution arm like an agency, to your consulting arm likea BCG or deloit, and we've been able to do this hybrid model.And so our task is the the shared business goal is ten five hundred milliondollar businesses over the next five years. So I mean massive things, rightand and is it always perfect? And do you always had those numbers?Know, but to have our teams working on you know, this massive organizationhelping them figure out how to diversify and future proof pretty pretty cool work.Yeah, what what I mean? You don't have to tell us. Theclient, obviously, but what's the industries that you're focus? Insurance is istheir business. But I would say, you know, I hate when peoplesay industry agnostic. I've tried to come up with a better way of sayingit, but really the thing is is, you know, once you've been inbusiness, and sales specifically, long enough, yes, there are nuancesto industry, but the core foundation and fundamentals of business are the same.And so what we've seen is that if we can get to the root ofthe problem, we are able to flex into a lot of different industries.But we've had experience of regulated business, which is insurance, financial healthcare.We've done a lot of supply chain, a lot of logistics, a lotof manufacturing, and so I would say the more common thread is be tobe sometimes B Toc or be tob to see so it's we've had a widevariety and I wish there were clearer, clearer paths, but I guess that'syou know, that's an opportunistic thing for sales person. Absolutely you can sellanything. So you've been there six years, you've built it up. It's aten million dollar business, bootstrapped, I'm sure. So that's incredibly impressive. But you know in your bio is soon to be unemployed. Tell us, tell us why you're leaving and what's next for you. Obviously the revenuecollective podcast is going to be part of it, but walk us through sortof your personal journey. Yeah, I love that so much. So Iam leaving next Friday, which you know, it is September eleven to day whenSamin our filming this. So next Friday, September eighteen, is myfinal day. And it's been a journey. I came back from eternity leave inSeptember, so I've been back now almost a year and after having mydaughter, I'd been in build phase right. I called what I was building atthree, five, two, my five to nine job because it wasthe job I did once my day job was through. So I was doingthat and then we finally built the thing right. Anybody that's a builder knowsthat. You you go in this journey, it's hard, you know, somuch wine and crying and it's a few successes along the way, butdid it. And then after I had my daughter, I came back andI really and I think any parent that I've ever talked to is had thesame journey. But said, what's next, you know, where, where doI want to spend my time? If I'm going to be away frommy kid, away from my family, what is the thing I want tobe doing? And so the past several months have been a journey and itwas you know, I didn't realize it at the time, but I wasstarted to be able to backfill my own role. So I made hires onmy team revenue collective community at Sarah Saxon or atl you can look her upon there. She's wanted people that joined. Awesome. Yeah, yeah, Sarahreferred me into this community, so it's very cool. But I justhad all these great people that were starting to join our team. The thecompany started operationalizing a lot of the plans and my building was done. Itwas you know, now it was time to run the business. And soI started looking at you know, what else could I be doing? AndI don't really know. The truth is is that I've been in a sprint. I graduated from Grad School about ten years ago now, nine years ago, and you know, I graduated with a hundred thousand dollars and student learneddead because I put myself through school and I've been in a sprint, literallyten years, Sprint in which I just wanted to catch up, I wantedto pay that off, I wanted to make a mark and I you know, I wanted to be a VP by the time I was twenty five.Did it. I wanted to make a...

...certain amount of money by the timeI was thirty. Did it. And so I'm thirty one. I've beenrunning for ten youngsters. You're a youngster, I'm a youngster. I but I'mI'm tired and I but I'm also excited because I have all these experiencesand you know, you proved to yourself you've been able to reach these goals. But so now I'm looking forward to taking time. I am having troubleforcing myself, but I truly am going to at least take six weeks.I said maybe longer, but there's some cool opportunities on the horizon. I'mgonna Somebody told me you could sleep in bed for one day for every yearyou've been there. So I have six days of doing nothing and then Idon't know, maybe I'll like build a garden or something. It's Atlanta inthe fall, so it's lovely down here, and do something just self reflection.And I'm looking forward to doing this podcast because I get to hear otherpeople's stories. I get so energized by that and tell some of my ownright and and then figure out what's next. So I don't know, sometime duringthis journey I'll announce what my new GIG is, but right now it'sit's host to this podcast and a relaxation expert. I love it. Well, let's that's a great transition. So let's talk about the podcast for asecond. What's your plans? You know, what kind of guests are you thinkingabout? What should we be prepared for as we anticipate case, Kate, is it? It's KLG. That's your that's where your your nickname.So as CHLG takes over as host of the show, what should we belooking forward to? So the thing that I have come to realize, andthis is obviously as I've been building out my own team and back filly,is my most fascinating sales people are those that that maybe aren't what you consideryour traditional sales people, and that's why I love this community. Right isthis this revenue collective? It's the people that are responsible for helping companies growand not comes in so many different forms. So I want to I want toget to know the different people, until different sides of sales and justeven in interviews I've had so many people as over the past couple weeks.Ah, the name, the term sales just as such a turnoff. Andyes, it's the core of what we all do, it's the output ofthe good work. But I love these divergent backgrounds, the complexity that comesin all of our stories that brought us here, and so I would loveto humanize what sales looks like. I would love to bring faces and greatstories to the revenue collective and listen. We can all connect oneonone. Wecan read, you know, wikis or articles about the how to, butyou don't tune into a podcast to figure out, you know, maybe someof the hard facts. You do it to hear stories and learn from otherpeople's experiences. And so you know, Sam, you and I talked aboutthis. I'm a journalist by education and have spent the past year, sixyears building a community in which I do a lot of these interviews. SoI'm going to push for the human. I might push for a little bitof the uncomfortable, hopefully not that we want to uncomfortable uncomfortable. You wantthe vulnerable. Yeah, that's what I love, and that I mean.That was the best feedback you gave me. was like, show up as yourselfright. Nobody wants to listen to boiler plate like we've all we've alldone that. So that's what I'm hoping. Awesome. Tell us the story ofhow you found Revenue Collect if you mentioned Sarah, but you know,I'm just curious. Always, always important to do a little shameless self promotion. I now it's been your experience with revenue collective. How'd you find itand what's been the best part of it for you? Yeah, such agood question. I love that we're doing the real time feedback. All yousales people out here, this is what you need to be doing on yourclient calls. So I where did I see you guys? I think Isaw some of my contacts aret updating their linkedin such a power play, bythe way, like love that of saying like hey, everybody's copied it now. Oh yeah, I totally have seen it, and others that I've joinedup like very quickly taking them off my profile because it's just not been thesame caliber. I would say the fact that I almost like that you guyscame about it in the sense of you have to be this tall to ridethe ride, and I mean that in a good way. So a lotof the communities, I think that, you know, they just do itto get volume and the quality so quickly...

...goes down and one of the things. So I came across you all, I'm like, Hey, this iscool, and I saw though, it said I'm a member mentoric text starsand they talk a lot about giving first and I saw that same language reflectedand what you expect of your members. And at the time, this isright when I was deciding, you know, I was doing some hiring, thinkingabout leaving. I decided to not join immediately because I thought, ifthis is a community I have to pour into, I need to wait tillI can be a valuable member. So I'd love that you guys had that, because it made made me take it seriously. So then Sarah, shejoined my team and she came to me, like, you know, two weeksin, and she said, Hey, I started as a part of thisgroup. I really think you should check it out. I've been doingit for, you know, weeks, two weeks or so, and I'vealready got value. And she was bringing me these concepts and ideas. Wewere working on our playbook and it was it was tangible resources from people thathad been in our same place and it was awesome. And so I decidedto join and I love the fact that there was a, you know,a vetting process. Again, it helps me feel like I'm in good companyand the things I've loved. Let me think. I mean you guys arecrazy on the slack channels. You go all day, every day. SoI will, I will be honest. I don't get to go into everychannel, but I love this. We don't want you to go into everychannel. I know it's crazy. It's it's been trying to d emphasize slackover time. Actually. Okay, that's interesting, and so we can diginto that. But I I like the fact that it's hell, I've condmet some just awesome people, people that I am learning from, people that, you know, could be great network people for individuals, not sales soso to speak, but great connectors for for the targets I was going afterand I think giving mutual benefit. The other is very quick access to tohow to use and other people's experiences, you know, putting. I putsomething out around a team compask and very quickly I had people coming back offeringone off conversations hiring. I got awesome press Nicole, who leads your ateal chapters. Yeah, she's amazing and I mean the fact that she hasa day job and does as good of a job she does on revenue collectivelike bless her. But she, you know, had promoted it for us. I've been able to do it the new member. So I've been amember now, maybe, maybe two months ish, I don't know. Timeflies when you're having fun, but it's given value and it's well worth theinvestment that I was willing to make into the community. Like and hands down. So I love it. I've been suggesting it. I've referred a coupleother members I think Jason Allen Atl. He's in there. He's a rememberI referred. So given my shout outs to to my other ATL folks.We need those shoutouts. Awesome. Any questions for me before we wrap up, because we we want to. I want to make sure that we're prepared. We don't need to talk too long because I want to. I wantto hear your episodes. But any questions for me, maybe to for theaudience. I love it, Sam. What do you want me to bringto this? What do you what are you wanting from the podcast and whatcan kill? I can KLG GET REVENUE COLECT? Well, to the pointof your comment about slack, you know, the biggest piece of negative feedback thatwe get from people is that there's just so much information, there's somuch content, and what we're really working on over at our hque we're workingon articulating to people that it's not one thing or the other. It's notslack, it's not just a bunch of virtual meetups, it's not benchmarking data. It's really about figuring out what are the ways that you want to engagewith the community and what's your preference on how you want to engage, andthat's why our two goals for the end of the year our intimacy at scaleand personalization at scale. And so that relates to the podcast because people allconsume information differently. We've all, or many people have been through, youknow, this training where people say there's like kin esthetic learners and there's audiolearners and there's visual learners, there's people that just like podcasts. And theend this is a way that we can...

...communicate and connect with people and maybethose people don't log into slack. And by the way, again you know, we don't want people to be in every channel. We want people tofigure out. We want people to think about slack as like every channel is, it is his own community, and so you're not going to join ahundred communities, you're going to join two or three, and so we reallyencourage people to pick your homesity, like Atlanta, pick your your maybe youridentity driven community, like the women of revenue collective, and then pick somefunctional community that might be interesting for you, like the private cro community or Cmocommunity. But anyway, that's a that's a digression. The point ofwhat I'm looking for, Casey, and what we are looking for is exactlywhat you said. The first part of it is just something interesting, somethingtactical, something real. The my ethos, my personal ethosis, is just I'mtired of generic bullshit and one of the reasons people don't like Linkedin isbecause that's kind of like all there is, you know, it's just constant bombardmentwith these sort of selfhelp posts that are really abstract and not super helpful. And I want, every time somebody engages with the revenue collective idea person, you know, piece of quote unquote content. I want there to belike one or two things that are specific and actionable. What should you putin the subject line of the email? How do you run your daily meeting? What's your weekly wrap up like? How did you build your financial plan? Did you lower quotas for covid? Did you lower your forecast for covid? How many people did you fire? I'm looking for, in addition tothe humanity, I'm looking for real, nitty gritty details from people, andif you have to extract them with pliers, then you have to extract them withpliers. But like, I want real talk. That is what Iwant. The revenue collective brand and the idea and the community to be aboutto the point true authenticity. Not Authenticity like you know I'm Moody and II don't like coffee, but I drink tea. And have you tried likeMacho Green Lotte's? I mean authenticity like these are the three things that haveworked for me and this is the thing that failed. And specifics. Soif you're able to get that from the conversations and the people that are listening, whether it's ten people or five hundred people, are tenzero people, ifthey can put down, you know, their mobile device or whatever their theirpodcast listening APP is, if they can put that down after listening to aconversation between KLG and somebody else and have one or two things that they cantake with them that day. That's my goal. Sam, I love that. What a great thing to end on. I will share so you shared yourpersonal eth those no more generic bullshit. Love it. The things that I'vebuilt my career on and really are the guiding principles. Connect people,create value, change what it means to be a woman in business, andI love the fact that we're doing personalization and and toomacy at scale. Crap, check that off. People right, connect people, create value. We'regoing to get done. To the Nitty Gritty, I'll go buy a setappliers and then change what it means to be a woman in business. LikeI'm here, I'm a female sales leader. So we're getting to do that andwe're getting to tell those stories. So I'm excited. Let's do it. Let's do it. So last thing is Casey. If people want tobe guests or they have ideas or they have feedback or whatever, what's yourslack handle and what's your email address, and how shall we get in touchwith you? In fact, I'm going to say your email address because we'regoing to create a revenue collective email address for you. So your email addressis Kacie at revenue collectivecom. What's your slack handle? Casey. So Kacie, because it's a weird spelling. Let go it in Atl if you startwith Kacie, I'm sure in one of the very few and you can findme and yeah, that's the best way. And from there I have a supersimple Google forum. I've already had some people fill it out for methat it just helped do some of these pre called notes and te up whatthings, what stories you guys want to tell. So that's it's pretty straightforward. Awesome folks work. So excited to have to have Casey, like GordonKolg for short, be the the the new host. We want to thankJustin Walsh, who launched the revenue collective podcast and who is just done anoutstanding job. He is now Justin Walsh...

Nash used to be Justin Wah laxbut he moved his family to Nashville. We hope he's doing well. No, I think no. Is it no income tax in Tennessee, so Ithink a lot of people are moving Nashville for that reason. But nevertheless,KLG is now the host, handing over the reins officially to you as wesuppress stop recording and we'll hear the show every Monday from here to eternity.Can't wait. Thanks a lot, Casey, and and folks. Thanks for listeningand stay tuned to make sure you're subscribed to the revenue collective podcast.Will Talk to you next time. Hey, everybody. So that's that's KGL.That's Casey, Gordon Lett. She is going to be the new anchorhost of the revenue collective podcast. She's going to be bringing you great stories, human stories from both revenue collective members and inspirational leaders, innovators and humansfrom the rest of the world that are not members reven e collective yet.So if you want to be a guest on the show, if you havean interesting story to tell, please reach out to her, case Kacie atrevenue collectivecom. You can also, of course, reach out to me,Sam at Revenue Collectivecom. Once again, we want to thank our incredible sponsor, Gong Gong Dot io, forwards lash RC. We're going to have newsponsors as well, but Gong is really one of the early pioneers and helpingus get the refine collective podcast off the ground. and stay tuned for moreepisodes, because we've got so many great guests and so many great things happeningfrom the revenue collective podcast and we're actually going to be working towards over thecourse of the next probably six months, making it a daily podcast so thatif you are out there in the world and you like to consume your informationthrough your ears as opposed to reading it through your eyes, we've got youcovered. So if you want to reach out to me again, my email, Sam at Revenue Collectivecom if you have any questions and your revenue collective member, always drop into help desk and slack. That's that's the name of the channel. Hashtag help underscore desk, regardless of whether and executive her associate,and we hope to hear from you. But beyond that, welcome Casey tobe the new host of the revenue collective podcast. Were so excited to haveyou and we hope you keep listening, so make sure you subscribe, giveus five stars on Itunes and we'll talk to you next time.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (192)