The Pavilion Podcast
The Pavilion Podcast

Episode · 2 months ago

Ep 154: Cybersecurity w/ Beatriz Datangel

ABOUT THIS EPISODE

Ep 154: Cybersecurity w/ Beatriz Datangel

Part of the "Is This A Good Time?" series hosted by Brandon Barton.

Hello everyone and welcome back to thePavilion podcast. I am your host, Brandon Barton and you are listening toIs this a good time the show where I ask Pavilion members tons of questionswhile they have incredible answers and we learn a lot from them. Uh show isreleased on Tuesdays and Thursdays. Hit subscribe. So you don't miss hearingfrom our experts. Our guest today is Beatrice to tangle. She is a productmarketing for cybersecurity at people. Really interesting role and we talk ingeneral about the cybersecurity industry this month sponsors Sandoz. SoSandoz, the leading sending platform, is the most effective way for revenuegenerating teams to stand out with new ways to engage at strategic pointsthroughout the customer journey by connecting digital and physicalstrategies. Companies can engage acquire, retain and love customerseasier than before. All right, let's do this episode 74. Alright, super psychedto be here. We have Beatrice detain jail with us. She is the productmarketing person for the cyber security team at Paypal. Very interesting role.I can't wait to dive in. It's actually a new discipline for many publiclytraded companies features. Thank you for being here. Absolutely, thank you.So look, I'll meet no filler. We like to jump right in start start with thisinteresting role. Like what do you do? What is the function of what you dowith Paypal and then like talk just about how you got here because you'vebeen in sales roles, marketing roles, growth roles and now you're doing thisunique thing. Tell us Yeah, so thanks again for having me on, Love thepodcast. More importantly, love this opportunity. I'm currently my first fewmonths as a cybersecurity product marketer of Paypal as we might all knowone of the first companies to revolutionize digital payments Morethan 20 years ago previously, I had held product and growth roles atcybersecurity, hospitality and big data startups here in the bay area. Andwhat's most exciting about what I'm doing now is before on the vendor andstartup side, you know, we were chasing...

...these big logos, these big whales andhoping, oh I wish I could get in and have Paypal is one of my premier logoson our site, but half of what's happening once you win that logo iswell, great. Now I need all of my employees to use it In our case atpaypal. We have about 40,000 employees who have to use some of these securityproducts and given the overall trend and evolving threat landscape, we needto know, we need to stay secure at all times and sometimes that causesfriction with our day to day employees, let alone customers. So here I am witha lot of cybersecurity knowledge but a lot of storytelling in my background.So how can we tell a story about what is this thing on my menu bar? Are you,are you spying on me employer and and and your your voice, There is anemployee right like this isn't, this is an internal potential voice or like howdo you roll out a product that make sure that you're secure in an industryof payments. That clearly needs to be right. That's right. And this is aglobal company. So nearly any global public company needs to take care ofthe customers but customers zero is our employees. How do we keep them safe,secure and knowledgeable. And I think that's a huge part of most roles now.It's education, it's not just a webcast, it's not just another blog or one pagerMy customers are, they don't have a choice, they have to use the securityproducts. But why what is this doing? Who do I talk to for help? Normallythere's a knowledge base, there's a portal, There's so many other placeswhere you can learn as a customer but as an employee you might not have that.So it's a great opportunity to not talk, not only talk about cybersecurity, itcan also be all of our employee tools that help make our lives better easierand safer. So it's a really great time to do it. Love it. And some of yourprevious roles, I mean you've always, I think it seems like you've always beenin the Bay Area and at least from some of the roles and you've been kind of ina marketing sense, product marketing,...

...product manager, you know give us ahighlight or two from some former companies that's right. So I am bornand raised in san Francisco. I left for a little bit. I had to experience theEast coast winters eventually. So I did for school, lived abroad and I thoughtI need to come back and you know, I think the best part about being the BayArea also the worst part is that there's so many opportunities you youlearn about different verticals, vertical so quickly and so I had theopportunity to go from an analyst to product person, different types ofproducts, platform enterprise or just you know, I can't wait to talk aboutthis hospitality and how do you build a hospitality product? And then mostrecently and for the bulk of my career cybersecurity and so some of thebiggest points of my career in the past 10 plus years has been what is productin general? I'm building this thing for you people, why aren't you using it?And so there's a lot of customer discovery, marketing, understanding theproblem and then ultimately building for that person rather than buildingfor partners are building for that logothat you want. It's understanding there's a user, not just a buyer butthe user who needs to love what they do and love their product enough to getthat renewal. It's so funny because I don't know, I don't know if I ever, Imean obviously if the users do not use a product that that could presentitself as like uh increasing likelihood of turn, but in cybersecurity, there'sa bigger, it's a bigger threat, which is, it increases the likelihood of areal external threat, never mind churn. But like there's like you might breachdata that could ruin, could take down a company. There's a lot of, so I think Ilike, I think a cybersecurity, it's pretty, it's a, let's just be real,it's pretty invisible. We don't know what it is, but we know it's a threatlike, oh no, it could happen any time.

But what is it? It's all of our data ispretty invisible unless you download everything in the CSP. I think of thisas you know, it's like a utility company. We only get upset whensomething happens because hey, Power's out. My, my dad is out there and eventhough we see it every day, we don't realize how much empowers us. So yeah,it's a lot of, you know, no news is good news. And when there is news, weshould really shoot what's going to happen? How do, what happens next? Soit's a really great opportunity to learn, how do we speak to people andhow do we learn learn ourselves from our customers so we can speak to themin a way that is trustworthy and you can build trust and ultimately buildrespect of what we're doing for you not to, you love it. And and okay, so giveme just like 30 seconds on what are the, what are like the crazy threats thatare maybe not even out there just yet, but like what's to come. I mean we hearabout breaches and things like this all the time and the first thing that goesthrough my mind is like, like how did somebody screwed up so bad. Right? Butit's true or maybe, or maybe I should be thinking, oh like hackers are thatadvanced at this point? Like what are the threats to come scare us a littlebit. It's going to be Halloween time. That's right. Um let's think about itthough. Like we grew up thinking or not even growing up, we just knew there'sscammers who call us like oh we don't want to or you know, they don't livehere by. But it's more now it's, we've thought about email fraud. Like heythere's a prince who's telling me they have money for me. That's not gonnahappen anymore. It's people still do, but now more than ever it's making sureyour phone is secure. We live on our phone. Uh and now it's, hey, text me acode to make sure it's me that's all we have and most of the world only has atext, like a text SmS messenger to help you because we might not have a multifactor authentication and so forth. So...

I think if anything look at your phone,look at the apps that you have and what type of permissions you're giving itbecause that's if that apps, that company got hacked, they could easilysee what's happening regardless of your android or Apple. You're you need tosecure whatever is on your phone. If you don't need it, go go online on abrowser instead or or or delete old stuff. I I've definitely been a part oflike the email from something I haven't used in 10 years and been like shoot, Ishould have just deleted that in the first place. All right, well look, Iyou know, luck and hard work gets you to where you are and you certainlyaren't a very interesting role. Any any specific instances of like luck or hardwork that you want to talk about your career. Yeah, I'm going to start offwith just hard work is really growing up. I grew up with a stutter and a lispand I had to really practice and most of this practice is invisible to mostpeople. You're hearing me right now chit chatting galore. This took a lot.And so I took any opportunity to practice and speak office hours withteachers and professors. That awkward silence when someone asked for avolunteer that was me, I needed to take to make the mistake because if itwasn't then it would be really hard when I was forced to make a publicspeaking engagement and I was scared I didn't want I didn't really want thefear there. That's incredible. Congratulations. I mean, my gosh, thatyou would never know that speaking to you now. Yeah, I mean these are allsmall wins. So even though you might think it's like, oh, I have a publicspeaking engagement, practice practice with anything practice in the mirrorbecause really that helps you out and then luck. I love, I love the saying,shoot your shot. My first job in tech was a cold outrage to the, to thefounder of a startup. After watching his ted talk, I reached out to him ontwitter that I mean that's how like what are the odds? Hey loved your tedtalk. Would love to learn more. I'm also in the bay area. That's how itstarted. My current role. Yeah. Oh yeah,...

...it was, it was pure bliss. That's socool. And then my current role at Paypal shot my shot. It was a blindapply on the career side. I looked at it as these are, this is a company Iuse pretty often I have a security background. What are the odds that theymight need me and it happened. I have tons of tons of other luck stories. Butthose are the ones where just shoot your shot folks. Who knows, I love it.I like to say I'm a basketball player. So I love to say shooter shoot and youknow, just like it's always fun. You miss 100% of the shots you don't takeas they say. Uh, well look along along the way from a marketing standpoint.You know, you've obviously crossed some difficult turtles and explaining whypeople should be interested in things like cybersecurity, right? Like whatare some of the tactics that, that you've used, that people might be ableto learn from, you know, marketing sales. It's allabout just knowing your customer, knowing the person on the other side ofthe phone call screen. What have you were all anthropologists in the end, weneed to learn who, who, what are you doing? Who are you speaking to? What doyou do when you need help? All of these different ceremonies that some of yourcustomers in these industries may know about insecurity. Everyone knows aboutthese big conferences in Vegas or in san Francisco. What happens at theseevents? These are things that understanding what happens, Who arethey how really help. And it doesn't matter what industry you're in whatvertical direct to consumer, What have you? It's, it's all about learning moreabout who these customers are or your, you know, as you're prospecting,looking to open up a new market, What are they doing? Just get curious, learnand then I don't have that bias. Just say, I want to, yeah, let's read thisblog. Why not? Because that can help you in the end. Love it. And um,anything you're hiring foreign in a paypal, wow, none at this moment. Noton my team directly, but I always, as I said, shoot your shot and if anythingreach out to me. I'm happy to always...

...either lend a hand in my network or onmy team. If there is any, I don't think you realize how many people listen topodcasts you're gonna get thousands of emails, watch this. I'm the onlyBeatrice that angel out there. Come on in uh, by the way, very good certain,you know, search ability for that name. It's wonderful. Well and then give someshout out some people along the way that you love their content. You know,uh you know shout out some folks that are up and comers in your space. Sure.For one career building content has always been hard for me because there'sa lot of medium blogs out there. There's a lot of places to find contentespecially on linkedin. I found the best help from Jacob Warwick and hisplatform. Think Warwick really safe space to learn and advance your careerwithout feeling like does anyone else. I don't want to, I don't want to see orshow anything that doesn't seem like me. So authenticity is big. Their secondone is back to that marketing content. Look for anything that expands thedefinition of your user audience. What have you. I'm a big believer that we'reall intersectional in terms of how we identify. Think about the differentlevels of physical abilities. If you're even if your customer might not be aqueer trans bipod, which means black indigenous or people of color. Check itout the way we speak as intersectional folks as people who belong to multiplecommunities. That's one way of just saying this company is called, they getme, they know me and then that's going to build trust way faster than anothertype of marketing asset that we might be seeing. How do you, what's the bestway to do that like diamond? Just pull on that for just one second. As amarketer. What is the best way to make sure that something sounds like it'srepresenting perhaps the, the diversity and inclusion um goals and, and, andvalues that your company has, you know, diverse ng an inclusion doesn't startand stop in terms of building your...

...workforce or retaining your workforce.It's all about, you know, what do we have in the pictures that we have? Arewe only putting these pictures and logo and rainbow logos up for pride or forany other event? It's, it's more about what is authentic and part of that isalso being vulnerable. Being able to say, hey, I don't know this and I wantto learn rather than, hey, how does this sound? That that change alonehelps you understand this? Could I, I don't want this to be seeming to looklike it's self serving. How can I sound authentic as I'm entering andapproaching this community and I'm guarantee a lot of people will behelpful because we haven't been addressed and so long. I I love that.Thank thank you. That's a it's a great answer and I think a lot of people can,can certainly learn from that. All right, last but not least, all theother stuff is fluff compared to this. The real hardball question is, whereshould give me, give me, give me my restaurant recommendation. Doesn't haveto be necessarily in this in the bay area, but it can be um I have to give ashout out to san Francisco. Of course, I'm a big fan right now of palette,It's in the south of Market Soma District. Um it's right next to theconference convention centers. If anyone who is coming back, check outthe event space. But you know, you're a hospitality guy, I'm going to nerd outa little bit, three unique concepts in one building and like that alone,you're like, wait, I need to know more great spot for anyone who's justlooking for a great wine or spirits program who just wants to learn moregreat, some who's pretty much on staff all the time. There's a prix fixechef's tasting menu. Um and then it's just an amazing art gallery next nextto it. So if you don't want any of that, I just want to hang out, have a drinkand look at some cool art, you have that too and it's, I think it's openedfairly recently about it in the past year or so and you're just talkingabout an amazing staff ready to not...

...just survive but provide an experiencethat you're just not going to get anywhere else. And that's hard. That's,that's high praise. I'm sure you've been to a lot of great restaurants thatsounds like incredible praise. Alright, We're checking it out. Go to Soma justso awesome to learn more about you, get to know you and hear your story excitedto just keep up and catch up with you when I'm out in the bay area. Likewiseand folks, thanks so much for listening in. Feel free to reach out. All right,that's our show. Thank you so much for listening. If you love the show, pleaserate and review in the Apple podcast or Spotify app, send it to some friends orjust hit the subscribe button to tell me. You love me reminder. This episodeis brought to you by Sandoz. So they deliver modern direct mail,personalized gifts and other physical impressions that make your outreachmore personal. I had so much fun today. Hope you did too. Now go crush yournumbers, say something. Mhm.

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